Guide to Digital Marketing for Tours, Activities, & Attractions

Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.

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What’s in the Report

More than ever, consumers are researching, shopping, and booking their experiences online. In our report, Guide to Digital Marketing for Tours, Activities, & Attractions, learn how to reach these travelers and win their business directly.

The importance of direct, advance, online bookings
The basics of digital marketing
How to get the most out of each channel
How to take your current marketing efforts to the next level

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Win Business Directly

We make it easy for attractions, tours, and activities marketers to stay updated on the latest digital marketing trends in travel. As a travel vertical that deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting.

By winning business directly, you can generate higher net profit per ticket sales, win the direct relationship with your customers, upsell your packages, and more. When you establish your digital presence and marketing strategy, you can grow your brand while focusing on what you do best–providing an incredible experience for your customers.

85%

of travelers search for attractions 78 days before their trip

41%

of attraction marketers are prioritizing digital advertising to direct, advance, online bookings

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What types of channels should I focus on?

Experience marketers can leverage Facebook and Instagram, Search Engine Marketing (SEM), Display, and Video, by creating a multichannel campaign and getting the optimal mix of promotion. This report provides everything you need to know about each of these channels and programmatic advertising, as a whole.

What is programmatic advertising?

With programmatic advertising, you can find audiences based on certain criteria, and advertise to them. Then, you can see if they visited your website or booked with you. This type of advertising uses data science and advanced algorithms to find and market to the exact audience you want, no matter where they are online.

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