Blog

Learn how today’s economic shifts are changing travel—and what you can do to reach and convert global travelers.

We’ve got answers—strategies, tips, and best practices for email marketing in 2025.

With Google dropping commission bidding, hotels need a new metasearch strategy to stay competitive.

Learn how to capture growing travel demand in 2025.

Learn how to harness travel intent data to reach the right travelers at the right time.

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

Discover how Sojern supports destinations in recovering from natural disasters.

Engage travelers and drive bookings with proven email strategies for the holiday shopping season.

Achieve tailored targeting, better performance, and great results.

Elevate tourism and local business growth with co-op marketing.

Protect user data while maximizing ad effectiveness in a privacy-first world.

Travelers are venturing farther and spending more this winter for unforgettable experiences.

See how MUZE Hotels transformed their booking strategy to boost direct bookings.

Learn effective techniques for deploying impactful campaigns.

Learn how to engage eco-conscious audiences and boost your destination's appeal.

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

Learn how to adapt your strategies to Google's recent cookie update.

When summer hits, travel goes full steam ahead–and this year is no exception.

Sojern and Tourism Economics work together to revolutionize destination marketing insights.

Gain a comprehensive view of your destination marketing campaigns.

Learn how to create safe, inclusive environments for LGBTQ+ travelers.

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

Dive into essential strategies to navigate the cookieless world effectively.

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

Explore how hotels leverage the power of co-op marketing to drive growth and success.

The Summer Olympic Games in France will be the largest event ever hosted in the country.

Bridge your data gap in a cookieless world.

Learn the secrets to engaging your ideal visitors all year-round.

Explore strategies for independent hotels navigating the cookieless era.

Google ends commission bids, reshaping hotel ad strategies.

Explore the power of data in unlocking new opportunities.

Cookieless is coming and retargeting as we know it, is going to change.

Discover how DMOs are shifting their focus to full-funnel campaigns.

Digital marketing is a powerful tool for hoteliers to engage their guests.

Discover 2024 travel trends and plan for success in the travel landscape.

Sojern employees donated, volunteered, and moved for breast cancer.

Hoteliers can capitalize on new opportunities and reap huge benefits

Our latest report shares insight to help guide DMOs when planning for 2024.

We welcomed Javeno Mclean to share his message—Exercise is for all.

Agencies exceed client goals by leveraging travel data and expertise.

Privacy isn't a roadblock, but an avenue for building trust.

Nicole Stacey shares why always-on marketing works for Pensacola.

Wellness tourism has emerged as a powerful trend within hospitality.

LGBTQ+ consumers are putting their money where their values are.

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

Artificial Intelligence is going to continue to transform the industry.

Capitalize on increased demand during major events to drive bookings.

Align your digital marketing strategies with eco-conscious efforts.

Cory Jobe shares his always-on marketing experience with Sojern.

Sojern employees navigate parenthood with flexible work policies.

Think outside of traditional seasonal advertising with always-on marketing.

Meet your hotel marketing goals throughout the complete buyer journey.

A deep dive from a DMO expert on co-op marketing for destinations

AI-driven tools help marketers to deliver multichannel campaigns at scale.

Our carefully designed hiring experience embraces every job candidate.

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

There’s still time to make 2023 the most successful direct booking year yet

Always-on marketing takes a dynamic and ongoing approach to digital.

To celebrate, Sojern explored how to practice anti-racism in the workplace.

Sojern employees celebrated Pride Month around the world.

Capitalize on the high season in a competitive market with SEM.

Hotel marketers must be ready to pivot using first-party data.

Jessica Cook shares a mix of culture and travel insights from Singapore.

Let’s decode the capabilities of AI and what it means for travel marketers.

Destination marketers can capitalize on travel demand all year round.

Hotels need context to piece together traveler personas moving forward.

We break down how to make the most of hotel metasearch.

International travel is top of mind for American travelers this summer.

Catch up on the latest 2023 European summer travel trends.

Sojern employees around the world celebrate Diversity Month worldwide.

Tips for hoteliers looking to implement an effective multichannel strategy

Understand the difference between pixels vs. cookies for your marketing.

Partner with Sojern to take the hassle out of co-op marketing.

Using both major digital marketing tactics to drive success for your hotel.

Overcome major hotel marketing challenges to drive volume.

Build experiences that welcome LGBTQ+ travelers with open arms.

Learn how to collect, analyze, and target travelers with first-party data.

Sojern and Marriott share what you need to know about first-party data.

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

Using Google Hotel Ads is a part of an effective metasearch strategy.

Mexican beach destination travel trends for Easter 2023

European outbound travel trends for Easter 2023

Solve your biggest hotel marketing challenges with first-party data.

Build relationships with MICE planners to bring in new travelers.

For International Women's Day, we are celebrating Sojern's women in STEM.

Travel demand in many MEA countries is up compared to pre-pandemic levels.

Pair metasearch with your multichannel strategies to drive direct bookings.

Sojernistas celebrated the arrival of spring through Lunar New Year events.

Millions of Americans are fleeing the cold weather to find warmer climates.

Focus your first-party data strategies now vs. later for the best results.

Pete Owens and David West share what makes the Dollywood brand special.

2023 offers bright opportunities for your brand, especially with design.

Showcase what makes your destination special to attract MICE planners.

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Sojern ranks amongst the top Digital Marketing Agencies.

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

Sojern’s latest travel trends for this Lunar New Year.

We answer your destination's biggest questions about sustainability.

Programmatic advertising activates your messaging to the right users.