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Read up on the latest digital marketing trends and insights to grow your travel business.

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Cookieless
Cookieless
Hotel
Hotel
March 27, 2023

Solve your biggest hotel marketing challenges with first-party data.

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This is some text inside of a div block.
Destination
Destination
Global
Global
Digital Marketing
Digital Marketing
March 22, 2023

Build relationships with MICE planners to bring in new travelers.

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This is some text inside of a div block.
Global
Global
SoEmpowered
SoEmpowered
Sojern Culture
Sojern Culture
March 7, 2023

For International Women's Day, we are celebrating Sojern's women in STEM.

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This is some text inside of a div block.
Middle East and Africa
Middle East and Africa
Travel Trends
Travel Trends
March 3, 2023

Travel demand in many MEA countries is up compared to pre-pandemic levels.

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This is some text inside of a div block.
Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Metasearch
Metasearch
Hotel
Hotel
February 22, 2023

Pair metasearch with your multichannel strategies to drive direct bookings.

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Asia Pacific
Asia Pacific
Sojern Culture
Sojern Culture
February 16, 2023

Sojernistas celebrated the arrival of spring through Lunar New Year events.

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This is some text inside of a div block.
North America
North America
Travel Trends
Travel Trends
February 14, 2023

Millions of Americans are fleeing the cold weather to find warmer climates.

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This is some text inside of a div block.
Cookieless
Cookieless
Digital Marketing
Digital Marketing
Hotel
Hotel
Global
Global
February 7, 2023

Focus your first-party data strategies now vs. later for the best results.

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Destination
Destination
Digital Marketing
Digital Marketing
Attraction
Attraction
February 2, 2023

Pete Owens and David West share what makes the Dollywood brand special.

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Creative
Creative
Global
Global
Digital Marketing
Digital Marketing
January 31, 2023

2023 offers bright opportunities for your brand, especially with design.

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This is some text inside of a div block.
Destination
Destination
Digital Marketing
Digital Marketing
Multichannel
Multichannel
January 26, 2023

Showcase what makes your destination special to attract MICE planners.

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Hotel Chain
Hotel Chain
Digital Marketing
Digital Marketing
Cookieless
Cookieless
Hotel
Hotel
Travel Trends
Travel Trends
January 12, 2023

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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Awards
Awards
Global
Global
Digital Marketing
Digital Marketing
Hotel
Hotel
January 11, 2023

Sojern ranks amongst the top Digital Marketing Agencies.

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DEI
DEI
Destination
Destination
Digital Marketing
Digital Marketing
January 6, 2023

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

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This is some text inside of a div block.
Asia Pacific
Asia Pacific
Digital Marketing
Digital Marketing
Travel Trends
Travel Trends
January 4, 2023

Sojern’s latest travel trends for this Lunar New Year.

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Destination
Destination
Global
Global
Digital Marketing
Digital Marketing
December 14, 2022

We answer your destination's biggest questions about sustainability.

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Digital Marketing
Digital Marketing
Display
Display
Programmatic Media
Programmatic Media
December 6, 2022

Programmatic advertising activates your messaging to the right users.

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This is some text inside of a div block.
Destination
Destination
Digital Marketing
Digital Marketing
Global
Global
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
November 21, 2022

Find your ideal travelers online with search, booking, and location data.

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DEI
DEI
Destination
Destination
Global
Global
November 10, 2022

Destinations must create safe, welcoming, and inclusive spaces.

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Global
Global
Sojern Culture
Sojern Culture
November 8, 2022

Sojernistas around the world came together to celebrate Diwali.

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Hotel
Hotel
November 2, 2022

Fitzgerald will align Sojern's hotel sales vertical in the Americas.

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Travel Trends
Travel Trends
Digital Marketing
Digital Marketing
Global
Global
October 27, 2022

Demand for holiday travel continues to be up from last year.

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Destination
Destination
Global
Global
Travel Recovery
Travel Recovery
October 25, 2022

By using data, destination marketers can find their ideal travelers online.

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Digital Marketing
Digital Marketing
Hotel
Hotel
Metasearch
Metasearch
October 20, 2022

Key things to consider when evaluating metasearch providers.

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Travel Trends
Travel Trends
Middle East and Africa
Middle East and Africa
Digital Marketing
Digital Marketing
October 13, 2022

The latest travel trends ahead of the 2022 World Cup.

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Digital Marketing
Digital Marketing
Global
Global
Sojern Culture
Sojern Culture
October 5, 2022

Congratulations to our founding employees on 15 years with Sojern!

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Hotel
Hotel
October 4, 2022

Sojern has earned Hotel Tech Report’s Level III GCSC.

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Destination
Destination
Digital Marketing
Digital Marketing
Global
Global
Travel Trends
Travel Trends
October 3, 2022

Share your destination's values to attract your ideal traveler.

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DEI
DEI
Latin America
Latin America
September 27, 2022

What is Hispanic Heritage month and why is it celebrated?

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Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Global
Global
Hotel
Hotel
Multichannel
Multichannel
September 26, 2022

Discover what your business values within your multichannel strategy.

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This is some text inside of a div block.
Digital Marketing
Digital Marketing
Global
Global
In the News
In the News
Sojern Culture
Sojern Culture
Attraction
Attraction
September 21, 2022

For 15 years, Sojern has maintained an unwavering focus on travel.

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Destination
Destination
Travel Recovery
Travel Recovery
Travel Trends
Travel Trends
September 19, 2022

Find inspiration from DMOs implementing sustainability around the world.

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Hotel
Hotel
Metasearch
Metasearch
September 15, 2022

Set yourself up for success when it comes to marketing your hotel.

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Digital Marketing
Digital Marketing
Hotel
Hotel
Direct Bookings
Direct Bookings
Global
Global
September 5, 2022

Always-on is always thinking ahead, and capitalizing on potential bookings.

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GloCon
GloCon
Sojern Gives Back
Sojern Gives Back
August 30, 2022

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

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Digital Marketing
Digital Marketing
Hotel
Hotel
Attraction
Attraction
Multichannel
Multichannel
August 25, 2022

A multichannel strategy helps you use data to meet and exceed your goals.

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August 24, 2022

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

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Digital Marketing
Digital Marketing
Cookieless
Cookieless
Direct Bookings
Direct Bookings
Hotel
Hotel
August 18, 2022

Hotel marketers target loyalty members and use personalization online.

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Digital Marketing
Digital Marketing
Metasearch
Metasearch
Hotel
Hotel
August 9, 2022

Dig into these five benefits of having a metasearch presence.

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Booking Engine
Booking Engine
Direct Bookings
Direct Bookings
Hotel
Hotel
August 4, 2022

Our partners at SiteMinder share how to make the most of your data.

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Travel Trends
Travel Trends
Middle East and Africa
Middle East and Africa
Digital Marketing
Digital Marketing
August 1, 2022

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

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DEI
DEI
SoEmpowered
SoEmpowered
SoProud
SoProud
July 29, 2022

We changed our medical benefits to include a medical travel benefit.

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This is some text inside of a div block.
Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Hotel
Hotel
Cookieless
Cookieless
July 27, 2022

Leverage first-party data and continue to drive production efficiently.

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Digital Marketing
Digital Marketing
July 22, 2022

Quality over quantity is key and starts with finding the right audiences.

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Hotel
Hotel
Metasearch
Metasearch
Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
July 21, 2022

Begin to understand metasearch and why it’s key to direct bookings.

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Middle East and Africa
Middle East and Africa
Travel Trends
Travel Trends
Digital Marketing
Digital Marketing
July 19, 2022

Loosening restrictions in South Africa means an uptick in travel intent.

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DEI
DEI
June 24, 2022

We're educating our team to become advocates for change globally.

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This is some text inside of a div block.
GloCon
GloCon
Sojern Gives Back
Sojern Gives Back
June 24, 2022

SGB London supports Vauxhall City Farm with environmental initiatives.

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Cookieless
Cookieless
Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
June 23, 2022

Time to prepare—Google Chrome will no longer support third-party cookies.

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DEI
DEI
Sojern Culture
Sojern Culture
June 17, 2022

Sojern makes significant adjustments to the Global Parental Leave Policy.

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DEI
DEI
June 15, 2022

Sojern commemorates the end of slavery and reflects on its impact.

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Digital Marketing
Digital Marketing
North America
North America
Travel Trends
Travel Trends
June 8, 2022

Americans gear up for the most popular weekend for travel—the 4th of July.

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This is some text inside of a div block.
Cookieless
Cookieless
Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Booking Engine
Booking Engine
Travel Recovery
Travel Recovery
May 27, 2022

Third-party cookies are going away, whether hotel marketers like it or not.

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Digital Marketing
Digital Marketing
Europe
Europe
Middle East and Africa
Middle East and Africa
Travel Trends
Travel Trends
May 23, 2022

Take advantage of this surge in travel intent to Turkey.

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Cookieless
Cookieless
Travel Recovery
Travel Recovery
Direct Bookings
Direct Bookings
Digital Marketing
Digital Marketing
May 20, 2022

Third-party cookies are going away, which will disrupt the travel industry.

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Hotel
Hotel
May 17, 2022

We partnered with Skift to interview leading hoteliers around the world.

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Sojern Gives Back
Sojern Gives Back
April 26, 2022

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

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This is some text inside of a div block.
Europe
Europe
Digital Marketing
Digital Marketing
Travel Trends
Travel Trends
April 11, 2022

Planning for summer travel to Europe is already taking off this spring.

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No items found.
March 24, 2022

Flexi-Friday enables employees to focus on personal development.

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Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Metasearch
Metasearch
Hotel
Hotel
March 21, 2022

Learn how hoteliers can maximise direct bookings through mobile.

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No items found.
March 14, 2022

We analyze 2022 search and booking data, and the great growth in the US.

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Digital Marketing
Digital Marketing
In the News
In the News
Travel Trends
Travel Trends
March 10, 2022

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

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No items found.
March 8, 2022

Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.

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No items found.
March 8, 2022

I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.

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Latin America
Latin America
March 8, 2022

Nuestros corazones están con la gente de Ucrania y aquellos afectados.

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Global
Global
North America
North America
Europe
Europe
Middle East and Africa
Middle East and Africa
Asia Pacific
Asia Pacific
March 7, 2022

Our hearts go out to the people of Ukraine and those impacted.

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This is some text inside of a div block.
Agency
Agency
Creative
Creative
Digital Marketing
Digital Marketing
Display
Display
Covid-19
Covid-19
February 8, 2022

A review of creative trends we're seeing.

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Hotel
Hotel
Metasearch
Metasearch
Awards
Awards
Global
Global
North America
North America
January 18, 2022

We are thrilled to be recognized among the best in metasearch and adtech.

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This is some text inside of a div block.
Cookieless
Cookieless
Global
Global
January 7, 2022

Activate data in a cookieless world with multichannel campaigns.

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This is some text inside of a div block.
Cookieless
Cookieless
Digital Marketing
Digital Marketing
Global
Global
December 8, 2021

Major internet browsers are no longer going to support third-party cookies.

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This is some text inside of a div block.
Airline
Airline
Agency
Agency
Attraction
Attraction
Creative
Creative
Digital Marketing
Digital Marketing
December 3, 2021

Improve customer experiences and increase conversions through web design.

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This is some text inside of a div block.
Airline
Airline
Attraction
Attraction
Agency
Agency
Creative
Creative
Digital Marketing
Digital Marketing
December 3, 2021

Build awareness of your business through consistent branding.

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This is some text inside of a div block.
Agency
Agency
Airline
Airline
Attraction
Attraction
Hotel Chain
Hotel Chain
Creative
Creative
December 3, 2021

Create a consistent brand and optimize your website to increase bookings.

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North America
North America
Latin America
Latin America
October 18, 2021

US announcement marks a massive boon for US tourism.

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This is some text inside of a div block.
North America
North America
Travel Trends
Travel Trends
Digital Marketing
Digital Marketing
September 22, 2021

We analyze 2021 holiday travel searches and bookings to see strong numbers.

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This is some text inside of a div block.
Direct Bookings
Direct Bookings
Covid-19
Covid-19
Travel Recovery
Travel Recovery
Metasearch
Metasearch
Facebook
Facebook
August 24, 2021

Hotels can implement these seven strategies to drive more direct traffic.

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This is some text inside of a div block.
Covid-19
Covid-19
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Digital Marketing
Digital Marketing
Cookieless
Cookieless
August 23, 2021

Partnering with WBR, we surveyed 300 travel marketers around the world.

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This is some text inside of a div block.
Cookieless
Cookieless
Travel Trends
Travel Trends
August 23, 2021

Retargeting as we know it today is going away in 2023.

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This is some text inside of a div block.
Attraction
Attraction
Travel Recovery
Travel Recovery
Direct Bookings
Direct Bookings
Booking Engine
Booking Engine
August 10, 2021

Gain tips for optimizing your website and improving the user experience.

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This is some text inside of a div block.
Facebook
Facebook
Digital Marketing
Digital Marketing
Cookieless
Cookieless
July 27, 2021

We share the recipe for travel marketer success in a cookieless world.

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This is some text inside of a div block.
Airline
Airline
Europe
Europe
Covid-19
Covid-19
Travel Recovery
Travel Recovery
July 16, 2021

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

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This is some text inside of a div block.
Creative
Creative
Awards
Awards
Search Engine Marketing
Search Engine Marketing
Hotel
Hotel
July 16, 2021

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

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This is some text inside of a div block.
Travel Trends
Travel Trends
North America
North America
Travel Recovery
Travel Recovery
Covid-19
Covid-19
June 23, 2021

Sojern and PlaceIQ use data to understand COVID-19 recovery.

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This is some text inside of a div block.
Creative
Creative
Digital Marketing
Digital Marketing
Travel Trends
Travel Trends
Covid-19
Covid-19
Travel Recovery
Travel Recovery
June 21, 2021

This year promises to see a surge in travel.

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Metasearch
Metasearch
Global
Global
North America
North America
Asia Pacific
Asia Pacific
Latin America
Latin America
May 12, 2021

Capture travelers throughout the path to purchase with metasearch.

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This is some text inside of a div block.
North America
North America
Covid-19
Covid-19
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Airline
Airline
March 24, 2021

99% of Americans and Canadians are eager to travel again.

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This is some text inside of a div block.
Middle East and Africa
Middle East and Africa
Covid-19
Covid-19
Hotel
Hotel
Travel Recovery
Travel Recovery
Travel Trends
Travel Trends
March 24, 2021

Safety announcements work to limit the spread of COVID-19 during Ramadan.

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This is some text inside of a div block.
Cookieless
Cookieless
Digital Marketing
Digital Marketing
Global
Global
March 18, 2021

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

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This is some text inside of a div block.
Direct Bookings
Direct Bookings
Hotel
Hotel
Global
Global
Digital Marketing
Digital Marketing
March 17, 2021

Google recently announced the release of a ‘Free Booking Links’ module.

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This is some text inside of a div block.
Covid-19
Covid-19
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Europe
Europe
Airline
Airline
March 11, 2021

There is still uncertainty around when travel restrictions will be lifted.

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This is some text inside of a div block.
Asia Pacific
Asia Pacific
Hotel
Hotel
Airline
Airline
Covid-19
Covid-19
Travel Recovery
Travel Recovery
March 9, 2021

Domestic demand for travel improves across Asia Pacific.

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This is some text inside of a div block.
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
North America
North America
Asia Pacific
Asia Pacific
Europe
Europe
February 18, 2021

Check out our snapshots of the shifts in travel behavior in 2020.

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This is some text inside of a div block.
Middle East and Africa
Middle East and Africa
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Covid-19
Covid-19
Hotel
Hotel
February 17, 2021

The UAE features within the top ten searched for destinations.

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This is some text inside of a div block.
Facebook
Facebook
Instagram
Instagram
Global
Global
Social
Social
February 17, 2021

Use Facebook and Instagram in your strategy to reach the right travelers.

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This is some text inside of a div block.
Europe
Europe
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Covid-19
Covid-19
Hotel
Hotel
February 11, 2021

Take a look at upcoming travel trends for the European summer.

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This is some text inside of a div block.
Europe
Europe
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Covid-19
Covid-19
Hotel
Hotel
January 20, 2021

Rethink your success metrics and partnering for success in 2021.

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This is some text inside of a div block.
Search Engine Marketing
Search Engine Marketing
Hotel
Hotel
Global
Global
Digital Marketing
Digital Marketing
January 20, 2021

Leverage Search Engine Marketing (SEM) for your hotel.

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This is some text inside of a div block.
Covid-19
Covid-19
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Middle East and Africa
Middle East and Africa
Hotel
Hotel
January 15, 2021

The UAE and Saudi Arabia are among top origins for Qatar.

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This is some text inside of a div block.
Covid-19
Covid-19
Asia Pacific
Asia Pacific
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
Hotel
Hotel
January 14, 2021

Lunar New Year leads to uptick in travel intent to Asia Pacific.

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This is some text inside of a div block.
Covid-19
Covid-19
Travel Trends
Travel Trends
Travel Recovery
Travel Recovery
North America
North America
Hotel
Hotel
January 14, 2021

Travel is poised to bounce back rapidly around the second half of the year.

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