New Report: The State of Destination Marketing 2024
Our latest report shares insight to help guide DMOs when planning for 2024.
Celebrating Black History Month: Sojern's Inspiring Talk with Javeno Mclean
We welcomed Javeno Mclean to share his message—Exercise is for all.
Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success
Agencies exceed client goals by leveraging travel data and expertise.
Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers
Privacy isn't a roadblock, but an avenue for building trust.
Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination
Nicole Stacey shares why always-on marketing works for Pensacola.
The Wellness Revolution: Hotel Marketing for the Modern Traveler
Wellness tourism has emerged as a powerful trend within hospitality.
Reaching LGBTQ+ Travelers in the Moments That Matter
LGBTQ+ consumers are putting their money where their values are.
Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers
Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight
The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future
Artificial Intelligence is going to continue to transform the industry.
Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings
Capitalize on increased demand during major events to drive bookings.
Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality
Align your digital marketing strategies with eco-conscious efforts.
Great Rivers & Routes Activates Always-On, Multichannel Strategy to Drive Travelers Year-Round
Cory Jobe shares his always-on marketing experience with Sojern.
Parenthood, Flexibility, and Success: How Sojern Supports New Parents Every Step of the Way
Sojern employees navigate parenthood with flexible work policies.
Increase Campaign Performance With Always-On Marketing For Your Destination
Think outside of traditional seasonal advertising with always-on marketing.
Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase
Meet your hotel marketing goals throughout the complete buyer journey.
Co-Op Marketing for Destinations: An Insider's Perspective on Driving Tourism Growth & Economic Impact
A deep dive from a DMO expert on co-op marketing for destinations
Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings
AI-driven tools help marketers to deliver multichannel campaigns at scale.
Navigating the Sojern Hiring Process: A Comprehensive Guide to Joining Our Team
Our carefully designed hiring experience embraces every job candidate.
A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry
Sojern partner, PUSHTech, discusses hospitality marketing following HITEC
Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy
There’s still time to make 2023 the most successful direct booking year yet
Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns
Always-on marketing takes a dynamic and ongoing approach to digital.
Sojern Employees Explore Unconscious Bias in the Workplace in Honor of Juneteenth
To celebrate, Sojern explored how to practice anti-racism in the workplace.
Embrace Inclusion: Sojern Employees Around the World Celebrate Pride Month
Sojern employees celebrated Pride Month around the world.
Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand
Capitalize on the high season in a competitive market with SEM.
Recession-Proof Your Hotel Marketing Strategy With First-Party Data
Hotel marketers must be ready to pivot using first-party data.
A Journey Through Asia: Discover The Travel Insights and Culture of Singapore
Jessica Cook shares a mix of culture and travel insights from Singapore.
Unlocking the Power of Artificial Intelligence: A Guide to AI-Powered Audiences and Campaign Automation
Let’s decode the capabilities of AI and what it means for travel marketers.
New eBook: The Destination Marketer’s Guide to Always-On Marketing
Destination marketers can capitalize on travel demand all year round.
First-Party Data & Context: How to Get Personalization & Privacy at Scale
Hotels need context to piece together traveler personas moving forward.
Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel
We break down how to make the most of hotel metasearch.
American Travelers Sold on Summer Vacations, Despite The Price Tag
International travel is top of mind for American travelers this summer.
European Destinations Are Hot for Global Travellers This Summer
Catch up on the latest 2023 European summer travel trends.
Sojern Employees Honor Differences During Celebrate Diversity Month
Sojern employees around the world celebrate Diversity Month worldwide.
Multichannel Marketing for Hotels: Making Expectations a Reality
Tips for hoteliers looking to implement an effective multichannel strategy
Pixels and Cookies: How to Optimize Your Travel Marketing Metrics
Understand the difference between pixels vs. cookies for your marketing.
Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern
Partner with Sojern to take the hassle out of co-op marketing.
Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns
Using both major digital marketing tactics to drive success for your hotel.
Driving Demand and Loyalty in a Permission-Based World
Overcome major hotel marketing challenges to drive volume.
Create Experiences For LGBTQ+ Travelers With Your Destination Marketing
Build experiences that welcome LGBTQ+ travelers with open arms.
3 Steps to Cookie-Proof Your Travel Marketing Strategies
Learn how to collect, analyze, and target travelers with first-party data.
Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data
Sojern and Marriott share what you need to know about first-party data.
Explore Sri Lanka Through Culture and Travel Insights
Jessica Cook shares her cultural experiences traveling through Sri Lanka.
Maximize Your Hotel Metasearch Strategy with Google Hotel Ads
Using Google Hotel Ads is a part of an effective metasearch strategy.
Mexican Beach Destinations Riding the Easter 2023 Wave
Mexican beach destination travel trends for Easter 2023
European Resilience Against Adversity Sees Easter 2023 Travel Thrive
European outbound travel trends for Easter 2023
Solving Hotel Marketing Challenges with a First-Party Data Strategy
Solve your biggest hotel marketing challenges with first-party data.
MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist
Build relationships with MICE planners to bring in new travelers.
Embrace Equity in Celebration of International Women's Day
For International Women's Day, we are celebrating Sojern's women in STEM.
Middle East Leads the Charge on 2023 Global Travel Recovery
Travel demand in many MEA countries is up compared to pre-pandemic levels.
Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs
Pair metasearch with your multichannel strategies to drive direct bookings.
Sojern Rings in the Year of the Rabbit During Lunar New Year 2023
Sojernistas celebrated the arrival of spring through Lunar New Year events.
Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel
Millions of Americans are fleeing the cold weather to find warmer climates.
Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance
Focus your first-party data strategies now vs. later for the best results.
Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More
Pete Owens and David West share what makes the Dollywood brand special.
Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023
2023 offers bright opportunities for your brand, especially with design.
MICE: Engage and Inspire Event Planners to Visit Your Destination
Showcase what makes your destination special to attract MICE planners.
How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy
Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern ranks amongst the top Digital Marketing Agencies.
How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry
Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.
Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan
Sojern’s latest travel trends for this Lunar New Year.
Q&A: Make the Most of Your Destination’s Sustainability Efforts
We answer your destination's biggest questions about sustainability.
Programmatic Advertising Guide For Travel Marketers
Programmatic advertising activates your messaging to the right users.
Use Data to Find Sustainable Travelers for Your Destination
Find your ideal travelers online with search, booking, and location data.
How To Create Safe and Diverse Travel Experiences Within Your Destination
Destinations must create safe, welcoming, and inclusive spaces.
Sojern Celebrates Diwali—The Hindu Festival of Lights
Sojernistas around the world came together to celebrate Diwali.
Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role
Fitzgerald will align Sojern's hotel sales vertical in the Americas.
Revenge Travel Continues with Holiday Bookings Up on 2021 Levels
Demand for holiday travel continues to be up from last year.
Showcase Your Destination's Sustainability Initiatives Online and Off
By using data, destination marketers can find their ideal travelers online.
4 Key Questions to Ask When Evaluating Metasearch Providers
Key things to consider when evaluating metasearch providers.
Final Travel Trends Ahead of World Cup Kickoff
The latest travel trends ahead of the 2022 World Cup.
Founding Employees Speak to 15 Years of Innovation at Sojern
Congratulations to our founding employees on 15 years with Sojern!
Sojern Recognized for Global Customer Support Capabilities by Hotel Tech Report
Sojern has earned Hotel Tech Report’s Level III GCSC.
Four Ways to Jumpstart Your Destination's Sustainability Strategy
Share your destination's values to attract your ideal traveler.
Important Facts About National Hispanic Heritage Month
What is Hispanic Heritage month and why is it celebrated?
Use Objectives to Measure Hotel Multichannel Marketing Campaigns
Discover what your business values within your multichannel strategy.
Celebrating 15 Years Serving Travel Marketers Around the Globe
For 15 years, Sojern has maintained an unwavering focus on travel.
Harness the Power of Sustainability for Your Destination
Find inspiration from DMOs implementing sustainability around the world.
3 Tips for Successful Hotel Metasearch Advertising
Set yourself up for success when it comes to marketing your hotel.
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on is always thinking ahead, and capitalizing on potential bookings.
Sojern Volunteers With Local Organizations Around the World
SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.
Laying the Foundation for a Multichannel Hotel Advertising Campaign
A multichannel strategy helps you use data to meet and exceed your goals.
How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers
Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.
Using First-Party Data and Personalization to Build Loyalty
Hotel marketers target loyalty members and use personalization online.
5 Benefits of Using Metasearch to Advertise Your Hotel
Dig into these five benefits of having a metasearch presence.
How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions
Our partners at SiteMinder share how to make the most of your data.
Travel to Qatar Increases as World Cup Nears
Intent to Qatar rises leading up to the 2022 FIFA World Cup.
Introducing New Medical Travel Benefits for Employees
We changed our medical benefits to include a medical travel benefit.
Generating Repeat Business with First-Party Data for Hotels
Leverage first-party data and continue to drive production efficiently.
Reaching the Right Travelers Starts With the Right Audiences
Quality over quantity is key and starts with finding the right audiences.
What Is Hotel Metasearch and How Does it Work?
Begin to understand metasearch and why it’s key to direct bookings.
A Spotlight on South African Travel Trends
Loosening restrictions in South Africa means an uptick in travel intent.
Building a Diverse, Equitable, and Inclusive Sojern
We're educating our team to become advocates for change globally.
Sojern Gives Back to Vauxhall City Farm in London
Sojern Gives Back: Volunteering at Vauxhall City Farm in London
A Tactical Approach To A Cookieless Campaign
Time to prepare—Google Chrome will no longer support third-party cookies.
Sojern Announces Global Parental Leave Policy Enhancing Pay For All Parents
Sojern makes significant adjustments to the Global Parental Leave Policy.
Understanding and Honoring Juneteenth Through the Lens of Travel
Sojern commemorates the end of slavery and reflects on its impact.
Longer Trips, International Travel Big this Fourth of July
Americans gear up for the most popular weekend for travel—the 4th of July.
How To Increase Bookings in a Cookieless World
Third-party cookies are going away, whether hotel marketers like it or not.
A Spotlight on Turkish Travel Trends
Take advantage of this surge in travel intent to Turkey.
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We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.