Blog

Our latest report shares insight to help guide DMOs when planning for 2024.

We welcomed Javeno Mclean to share his message—Exercise is for all.

Agencies exceed client goals by leveraging travel data and expertise.

Privacy isn't a roadblock, but an avenue for building trust.

Nicole Stacey shares why always-on marketing works for Pensacola.

Wellness tourism has emerged as a powerful trend within hospitality.

LGBTQ+ consumers are putting their money where their values are.

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

Artificial Intelligence is going to continue to transform the industry.

Capitalize on increased demand during major events to drive bookings.

Align your digital marketing strategies with eco-conscious efforts.

Cory Jobe shares his always-on marketing experience with Sojern.

Sojern employees navigate parenthood with flexible work policies.

Think outside of traditional seasonal advertising with always-on marketing.

Meet your hotel marketing goals throughout the complete buyer journey.

A deep dive from a DMO expert on co-op marketing for destinations

AI-driven tools help marketers to deliver multichannel campaigns at scale.

Our carefully designed hiring experience embraces every job candidate.

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

There’s still time to make 2023 the most successful direct booking year yet

Always-on marketing takes a dynamic and ongoing approach to digital.

To celebrate, Sojern explored how to practice anti-racism in the workplace.

Sojern employees celebrated Pride Month around the world.

Capitalize on the high season in a competitive market with SEM.

Hotel marketers must be ready to pivot using first-party data.

Jessica Cook shares a mix of culture and travel insights from Singapore.

Let’s decode the capabilities of AI and what it means for travel marketers.

Destination marketers can capitalize on travel demand all year round.

Hotels need context to piece together traveler personas moving forward.

We break down how to make the most of hotel metasearch.

International travel is top of mind for American travelers this summer.

Catch up on the latest 2023 European summer travel trends.

Sojern employees around the world celebrate Diversity Month worldwide.

Tips for hoteliers looking to implement an effective multichannel strategy

Understand the difference between pixels vs. cookies for your marketing.

Partner with Sojern to take the hassle out of co-op marketing.

Using both major digital marketing tactics to drive success for your hotel.

Overcome major hotel marketing challenges to drive volume.

Build experiences that welcome LGBTQ+ travelers with open arms.

Learn how to collect, analyze, and target travelers with first-party data.

Sojern and Marriott share what you need to know about first-party data.

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

Using Google Hotel Ads is a part of an effective metasearch strategy.

Mexican beach destination travel trends for Easter 2023

European outbound travel trends for Easter 2023

Solve your biggest hotel marketing challenges with first-party data.

Build relationships with MICE planners to bring in new travelers.

For International Women's Day, we are celebrating Sojern's women in STEM.

Travel demand in many MEA countries is up compared to pre-pandemic levels.

Pair metasearch with your multichannel strategies to drive direct bookings.

Sojernistas celebrated the arrival of spring through Lunar New Year events.

Millions of Americans are fleeing the cold weather to find warmer climates.

Focus your first-party data strategies now vs. later for the best results.

Pete Owens and David West share what makes the Dollywood brand special.

2023 offers bright opportunities for your brand, especially with design.

Showcase what makes your destination special to attract MICE planners.

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Sojern ranks amongst the top Digital Marketing Agencies.

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

Sojern’s latest travel trends for this Lunar New Year.

We answer your destination's biggest questions about sustainability.

Programmatic advertising activates your messaging to the right users.

Find your ideal travelers online with search, booking, and location data.

Destinations must create safe, welcoming, and inclusive spaces.

Sojernistas around the world came together to celebrate Diwali.

Fitzgerald will align Sojern's hotel sales vertical in the Americas.

Demand for holiday travel continues to be up from last year.

By using data, destination marketers can find their ideal travelers online.

Key things to consider when evaluating metasearch providers.

The latest travel trends ahead of the 2022 World Cup.

Congratulations to our founding employees on 15 years with Sojern!

Sojern has earned Hotel Tech Report’s Level III GCSC.

Share your destination's values to attract your ideal traveler.

What is Hispanic Heritage month and why is it celebrated?

Discover what your business values within your multichannel strategy.

For 15 years, Sojern has maintained an unwavering focus on travel.

Find inspiration from DMOs implementing sustainability around the world.

Set yourself up for success when it comes to marketing your hotel.

Always-on is always thinking ahead, and capitalizing on potential bookings.

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

A multichannel strategy helps you use data to meet and exceed your goals.

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

Hotel marketers target loyalty members and use personalization online.

Dig into these five benefits of having a metasearch presence.

Our partners at SiteMinder share how to make the most of your data.

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

We changed our medical benefits to include a medical travel benefit.

Leverage first-party data and continue to drive production efficiently.

Quality over quantity is key and starts with finding the right audiences.

Begin to understand metasearch and why it’s key to direct bookings.

Loosening restrictions in South Africa means an uptick in travel intent.

We're educating our team to become advocates for change globally.

Sojern Gives Back: Volunteering at Vauxhall City Farm in London

Time to prepare—Google Chrome will no longer support third-party cookies.

Sojern makes significant adjustments to the Global Parental Leave Policy.

Sojern commemorates the end of slavery and reflects on its impact.

Americans gear up for the most popular weekend for travel—the 4th of July.

Third-party cookies are going away, whether hotel marketers like it or not.

Take advantage of this surge in travel intent to Turkey.

Third-party cookies are going away, which will disrupt the travel industry.