Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

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Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

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Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

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Cookieless Marketing 101: A Destination Marketer’s Crash Course on the Cookieless World

Dive into essential strategies to navigate the cookieless world effectively.

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Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

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Strength in Numbers: How Co-Op Marketing Empowers Hotel Marketers and Their Partners

Explore how hotels leverage the power of co-op marketing to drive growth and success.

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France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

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A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

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Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

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The Evolution of Retargeting: Adapting to a Cookieless World

Cookieless is coming and retargeting as we know it, is going to change.

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Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

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Transforming Hospitality: How Digital Marketing Elevates the Guest Experience

Digital marketing is a powerful tool for hoteliers to engage their guests.

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Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

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Global Unity: Sojern Employees Shine a Light on Breast Cancer

Sojern employees donated, volunteered, and moved for breast cancer.

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The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Hoteliers can capitalize on new opportunities and reap huge benefits

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New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

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Celebrating Black History Month: Sojern's Inspiring Talk with Javeno Mclean

We welcomed Javeno Mclean to share his message—Exercise is for all.

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Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success

Agencies exceed client goals by leveraging travel data and expertise.

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Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers

Privacy isn't a roadblock, but an avenue for building trust.

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The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

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Reaching LGBTQ+ Travelers in the Moments That Matter

LGBTQ+ consumers are putting their money where their values are.

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The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future

Artificial Intelligence is going to continue to transform the industry.

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Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings

Capitalize on increased demand during major events to drive bookings.

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Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

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Parenthood, Flexibility, and Success: How Sojern Supports New Parents Every Step of the Way

Sojern employees navigate parenthood with flexible work policies.

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Increase Campaign Performance With Always-On Marketing For Your Destination

Think outside of traditional seasonal advertising with always-on marketing.

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Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

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Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

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Navigating the Sojern Hiring Process: A Comprehensive Guide to Joining Our Team

Our carefully designed hiring experience embraces every job candidate.

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Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

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Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns

Always-on marketing takes a dynamic and ongoing approach to digital.

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Sojern Employees Explore Unconscious Bias in the Workplace in Honor of Juneteenth

To celebrate, Sojern explored how to practice anti-racism in the workplace.

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Embrace Inclusion: Sojern Employees Around the World Celebrate Pride Month

Sojern employees celebrated Pride Month around the world.

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Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand

Capitalize on the high season in a competitive market with SEM.

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Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

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A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

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Unlocking the Power of Artificial Intelligence: A Guide to AI-Powered Audiences and Campaign Automation

Let’s decode the capabilities of AI and what it means for travel marketers.

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New eBook: The Destination Marketer’s Guide to Always-On Marketing

Destination marketers can capitalize on travel demand all year round.

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First-Party Data & Context: How to Get Personalization & Privacy at Scale

Hotels need context to piece together traveler personas moving forward.

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Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel

We break down how to make the most of hotel metasearch.

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American Travelers Sold on Summer Vacations, Despite The Price Tag

International travel is top of mind for American travelers this summer.

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European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

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Sojern Employees Honor Differences During Celebrate Diversity Month

Sojern employees around the world celebrate Diversity Month worldwide.

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Multichannel Marketing for Hotels: Making Expectations a Reality

Tips for hoteliers looking to implement an effective multichannel strategy

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Pixels and Cookies: How to Optimize Your Travel Marketing Metrics

Understand the difference between pixels vs. cookies for your marketing.

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Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

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Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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Driving Demand and Loyalty in a Permission-Based World

Overcome major hotel marketing challenges to drive volume.

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Create Experiences For LGBTQ+ Travelers With Your Destination Marketing

Build experiences that welcome LGBTQ+ travelers with open arms.

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3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

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Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

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Explore Sri Lanka Through Culture and Travel Insights

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

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Maximize Your Hotel Metasearch Strategy with Google Hotel Ads

Using Google Hotel Ads is a part of an effective metasearch strategy.

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Mexican Beach Destinations Riding the Easter 2023 Wave

Mexican beach destination travel trends for Easter 2023

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Solving Hotel Marketing Challenges with a First-Party Data Strategy

Solve your biggest hotel marketing challenges with first-party data.

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MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist

Build relationships with MICE planners to bring in new travelers.

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Embrace Equity in Celebration of International Women's Day

For International Women's Day, we are celebrating Sojern's women in STEM.

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Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

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Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs

Pair metasearch with your multichannel strategies to drive direct bookings.

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Sojern Rings in the Year of the Rabbit During Lunar New Year 2023

Sojernistas celebrated the arrival of spring through Lunar New Year events.

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Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

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Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance

Focus your first-party data strategies now vs. later for the best results.

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Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

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Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023

2023 offers bright opportunities for your brand, especially with design.

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MICE: Engage and Inspire Event Planners to Visit Your Destination

Showcase what makes your destination special to attract MICE planners.

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How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Sojern ranks amongst the top Digital Marketing Agencies.

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How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

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Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan

Sojern’s latest travel trends for this Lunar New Year.

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Q&A: Make the Most of Your Destination’s Sustainability Efforts

We answer your destination's biggest questions about sustainability.

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Programmatic Advertising Guide For Travel Marketers

Programmatic advertising activates your messaging to the right users.

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Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

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How To Create Safe and Diverse Travel Experiences Within Your Destination

Destinations must create safe, welcoming, and inclusive spaces.

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Sojern Celebrates Diwali—The Hindu Festival of Lights

Sojernistas around the world came together to celebrate Diwali.

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Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role

Fitzgerald will align Sojern's hotel sales vertical in the Americas.

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Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

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Showcase Your Destination's Sustainability Initiatives Online and Off

By using data, destination marketers can find their ideal travelers online.

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4 Key Questions to Ask When Evaluating Metasearch Providers

Key things to consider when evaluating metasearch providers.

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Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

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Founding Employees Speak to 15 Years of Innovation at Sojern

Congratulations to our founding employees on 15 years with Sojern!

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Sojern Recognized for Global Customer Support Capabilities by Hotel Tech Report

Sojern has earned Hotel Tech Report’s Level III GCSC.

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Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

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Important Facts About National Hispanic Heritage Month

What is Hispanic Heritage month and why is it celebrated?

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Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

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Celebrating 15 Years Serving Travel Marketers Around the Globe

For 15 years, Sojern has maintained an unwavering focus on travel.

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Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

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3 Tips for Successful Hotel Metasearch Advertising

Set yourself up for success when it comes to marketing your hotel.

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Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

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Sojern Volunteers With Local Organizations Around the World

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

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Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

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Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

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