sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Global

Where the World Travels for Pride: New 2025 Travel Data Reveals Global LGBTQ+ Trends

Key 2025 LGBTQ+ travel trends from Sojern, Sonders & Beach, and ELTA.

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North America
Destination
First-Party Data

Canadian DMOs in 2025: Embracing Digital, Data, and Video at Scale

Canadian DMOs are driving measurable results at scale.

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Global
First-Party Data
Multichannel

Reach Resilient Travelers: Engage International Visitors Still Planning U.S. Trips

Discover how to reach resilient travelers—despite global uncertainty.

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Cookieless
Global
First-Party Data

What Google’s Latest Third-Party Cookie News Means for Travel Marketers—and Why We’re Ready

Google’s cookie delay won’t last—see how Sojern helps travel marketers stay ready.

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Destination
Travel Trends
Report

Caribbean Tourism Boards Go Digital—Here’s What’s Driving the Change

Caribbean DMOs are shifting strategies to meet modern travelers where they are—online.

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Destination
Global
Managed Campaign

Winning Your Travel Audience for the North America 2026 Soccer Event

Capture soccer fans ahead of 2026 with early, targeted campaigns—even if your destination isn’t a host city.

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Global
Travel Trends
Travel Recovery

Tariffs, Inflation, and Shifting Economies: What’s Changing in International Travel—and What Travel Marketers Must Know

Learn how today’s economic shifts are changing travel—and what you can do to reach and convert global travelers.

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Direct Bookings
Email
Global

The Burning Questions Hotel Marketers Have About Email Marketing—Answered

We’ve got answers—strategies, tips, and best practices for email marketing in 2025.

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Direct Bookings
Global
First-Party Data

Google Eliminated Commission Bidding—Here’s How to Make Metasearch Work for Your Hotel

With Google dropping commission bidding, hotels need a new metasearch strategy to stay competitive.

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Global
Travel Trends

More Trips, More Spend: How to Win Travelers in 2025

Learn how to capture growing travel demand in 2025.

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