From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.
AI is transforming hospitality by enabling personalized, proactive guest experiences and smarter hotel operations.
How DMOs can turn sustainability goals into action through data, always-on campaigns, and co-op marketing.
Tap into the growing road trip trend and engage modern travelers.
Travel demand in many MEA countries is up compared to pre-pandemic levels.
Pair metasearch with your multichannel strategies to drive direct bookings.
Sojernistas celebrated the arrival of spring through Lunar New Year events.
Millions of Americans are fleeing the cold weather to find warmer climates.
Focus your first-party data strategies now vs. later for the best results.
Pete Owens and David West share what makes the Dollywood brand special.
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2023 offers bright opportunities for your brand, especially with design.
Showcase what makes your destination special to attract MICE planners.
Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.
Sojern ranks amongst the top Digital Marketing Agencies.
Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.
Sojern’s latest travel trends for this Lunar New Year.
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We answer your destination's biggest questions about sustainability.
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Programmatic advertising activates your messaging to the right users.
Find your ideal travelers online with search, booking, and location data.
Destinations must create safe, welcoming, and inclusive spaces.
Sojernistas around the world came together to celebrate Diwali.
Fitzgerald will align Sojern's hotel sales vertical in the Americas.
Demand for holiday travel continues to be up from last year.
By using data, destination marketers can find their ideal travelers online.
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Key things to consider when evaluating metasearch providers.
The latest travel trends ahead of the 2022 World Cup.
Congratulations to our founding employees on 15 years with Sojern!
Sojern has earned Hotel Tech Report’s Level III GCSC.
Share your destination's values to attract your ideal traveler.
What is Hispanic Heritage month and why is it celebrated?
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Discover what your business values within your multichannel strategy.
For 15 years, Sojern has maintained an unwavering focus on travel.
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Find inspiration from DMOs implementing sustainability around the world.
Set yourself up for success when it comes to marketing your hotel.
Always-on is always thinking ahead, and capitalizing on potential bookings.
SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.
A multichannel strategy helps you use data to meet and exceed your goals.
Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.
Hotel marketers target loyalty members and use personalization online.
Dig into these five benefits of having a metasearch presence.
Our partners at SiteMinder share how to make the most of your data.
Intent to Qatar rises leading up to the 2022 FIFA World Cup.
We changed our medical benefits to include a medical travel benefit.
Leverage first-party data and continue to drive production efficiently.
Quality over quantity is key and starts with finding the right audiences.
Begin to understand metasearch and why it’s key to direct bookings.
Loosening restrictions in South Africa means an uptick in travel intent.
Sojern Gives Back: Volunteering at Vauxhall City Farm in London
We're educating our team to become advocates for change globally.
Time to prepare—Google Chrome will no longer support third-party cookies.
Sojern makes significant adjustments to the Global Parental Leave Policy.
Sojern commemorates the end of slavery and reflects on its impact.
Americans gear up for the most popular weekend for travel—the 4th of July.
Third-party cookies are going away, whether hotel marketers like it or not.
Take advantage of this surge in travel intent to Turkey.
Third-party cookies are going away, which will disrupt the travel industry.
We partnered with Skift to interview leading hoteliers around the world.
SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.
Planning for summer travel to Europe is already taking off this spring.
Flexi-Friday enables employees to focus on personal development.
Learn how hoteliers can maximise direct bookings through mobile.
We analyze 2022 search and booking data, and the great growth in the US.
Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.
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Nuestros corazones están con la gente de Ucrania y aquellos afectados.
Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.
I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.
Our hearts go out to the people of Ukraine and those impacted.
A review of creative trends we're seeing.
We are thrilled to be recognized among the best in metasearch and adtech.
Activate data in a cookieless world with multichannel campaigns.
Major internet browsers are no longer going to support third-party cookies.
Build awareness of your business through consistent branding.
Create a consistent brand and optimize your website to increase bookings.
Improve customer experiences and increase conversions through web design.
US announcement marks a massive boon for US tourism.
We analyze 2021 holiday travel searches and bookings to see strong numbers.
Hotels can implement these seven strategies to drive more direct traffic.
Retargeting as we know it today is going away in 2023.
Partnering with WBR, we surveyed 300 travel marketers around the world.
Gain tips for optimizing your website and improving the user experience.
We share the recipe for travel marketer success in a cookieless world.
AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.
Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer
Sojern and PlaceIQ use data to understand COVID-19 recovery.
This year promises to see a surge in travel.
Capture travelers throughout the path to purchase with metasearch.
Safety announcements work to limit the spread of COVID-19 during Ramadan.
99% of Americans and Canadians are eager to travel again.
Google announced in 2020 that they would be sunsetting 3rd-party cookies.
Google recently announced the release of a ‘Free Booking Links’ module.
There is still uncertainty around when travel restrictions will be lifted.
Domestic demand for travel improves across Asia Pacific.
Check out our snapshots of the shifts in travel behavior in 2020.
Use Facebook and Instagram in your strategy to reach the right travelers.
The UAE features within the top ten searched for destinations.
Take a look at upcoming travel trends for the European summer.
Rethink your success metrics and partnering for success in 2021.
Leverage Search Engine Marketing (SEM) for your hotel.
The UAE and Saudi Arabia are among top origins for Qatar.
Travel is poised to bounce back rapidly around the second half of the year.
Lunar New Year leads to uptick in travel intent to Asia Pacific.
Travel intent and confidence in the UAE grows considerably.
Travel intent to Asia Pacific changes with new vaccine announcements.
Domestic travel across Italy has shown significant growth.
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.
