From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.
AI is transforming hospitality by enabling personalized, proactive guest experiences and smarter hotel operations.
How DMOs can turn sustainability goals into action through data, always-on campaigns, and co-op marketing.
Tap into the growing road trip trend and engage modern travelers.
Learn how programmatic display works and what makes it so successful.
LATAM sees greater growth in flight bookings than other regions.
UAE hotel searches and bookings continue to increase.
One thing is for certain, the hunger for travel still remains.
Sojern analyzes travel intent and bookings to ski destinations in 2020.
Now is the time to get creative with your Co-op digital marketing strategy.
Hotels, attractions, and tour operators collaborate to drive recovery.
72% of travelers frequently read reviews before deciding where to stay.
Travelers are constantly browsing online, finding the right place to book.
Learn how to improve your advertising creative throughout COVID-19.
We dive into multiple types of data to understand global trends
Las redes sociales son clave para el éxito durante la recuperación.
Travelers are looking for inspiration on Facebook and Instagram.
We analyze Central America restrictions and insights by country.
Attractions need to adapt by adjusting digital marketing strategies
Gli esperti condividono le loro opinioni sul digitale per il turismo.
COVID-19 has changed the way hotels do business, but what about pricing?
There are extreme restriction and policy variations across the globe.
Metasearch consolidate rates from booking channels
There is growth in our data for searches among our attractions partners.
Shift budget towards direct bookings and away from third-party providers.
Discutimos los planes de la industria del turismo para abrir el mercado.
Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.
Travelers are beginning to dream about and plan their future travel.
Travelers are using your website when dreaming and planning their trips.
We expect that the industry will recover in stages.
Dive into your website and social media analytics to see historical trends.
Vacation rentals are improving strategies to protect the safety of guests.
Take advantage of quick wins when improving your digital marketing
Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.
Airlines including American Airlines, are prioritizing health and safety.
YouTube searches for travel topics in the US are up 60%.
Over 1M people visited 130 Shanghai tourist attractions for May Day.
We continue to monitor the situation around the world, sharing insights.
With shelter-in-place orders, countries are also preparing for recovery.
Social media is vital to the success of hotel digital marketing.
Take advantage of emerging technologies to see huge growth in 2020.
Google plans to eliminate third-party cookies within Chrome.
Break through all of the noise to set and manage realistic expectations.
Tips to make it as easy as possible for your customers to book with you.
Cady Wolf shares her top five ways for empowering women.
Tour and activity operators can drive direct bookings to their site.
Data-driven marketing should be at the root of every decision you make.
Maximize the potential of your destination marketing co-op.
Customers use different forms of tech to jump from search to social media.
Our top five findings can dramatically improve campaign performance.
Over 600 travel marketers weighed in on the biggest marketing challenges.
SGB was created with the idea of making a global impact on a local level.
Nearly 96% of travelers use Instagram to get their dose of travel inspo.
Facebook Ad Usage is Increasing Across All Formats
Sojern is dedicated to increasing representation of women in STEM.
Utilize native as an effective ad format for connecting with users.
Many DMOs turn to social media to inspire people through visual media.
Instagram has forever changed how people engage with each other.
Here at Sojern, we focus on making an impact at the regional level.
Drive awareness and increase engagement with video advertising.
Women finding equal ground in leadership roles can make a major impact.
Create a smooth mobile experience for both the hotelier and their customer.
Sojern receives volunteering award from United Way of the Midlands.
Programmatic advertising is essential for travel marketers.
We partnered with the United Way of the Midlands to promote literacy.
Sojern was recently voted one of the Best Places to Work in Omaha.
Iowa City seeks to stand out in a competitive destination market.
Sojern secures a spot on Ad Age's Best Places to Work.
Richard Black shares how tourism can bounce back after mother nature hits.
Sojern is proud to share that we are an official-badged partner with Bing.
We are excited to announce a new level of partnership with Google.
Learn the difference between cookies and pixels, and using them together.
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.
