sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Enterprise
Global
Hotel

Tap Into Travel Intent Data: Strategies to Elevate Your Travel Marketing Campaigns

Learn how to harness travel intent data to reach the right travelers at the right time.

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Global
Multichannel
Facebook

After the TikTok Ban: Why Facebook and Instagram Should Be Your Next Focus

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

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Destination
Co-Op Marketing
Global

Helping Our Destination Partners Get Back to Business When Disaster Strikes

Discover how Sojern supports destinations in recovering from natural disasters.

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Guest Experience
Email

Planning for Black Friday, Cyber Monday, and Travel Tuesday: Email Strategies That Work

Engage travelers and drive bookings with proven email strategies for the holiday shopping season.

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AI
Enterprise
Global

Curation, AI, and the Power of a Vertical-Based Approach to Programmatic Advertising

Achieve tailored targeting, better performance, and great results.

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Co-Op Marketing
Destination
Customer Success Story

Behind the Scenes: How Punta Gorda/Englewood Beach Leverages Sojern’s Co-Op to Boost Local Businesses

Elevate tourism and local business growth with co-op marketing.

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Enterprise
Global
Travel Trends

Data Curation: Balance Privacy and Performance in Digital Advertising

Protect user data while maximizing ad effectiveness in a privacy-first world.

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Travel Trends
Destination
Global

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

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Hotel
Commission

MUZE Hotels Transforms Booking Strategy with Sojern’s Digital Marketing Solutions

See how MUZE Hotels transformed their booking strategy to boost direct bookings.

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First-Party Data
Global
Hotel

Build a Strong Marketing Foundation: Proven Strategies to Ensure Campaign Success

Learn effective techniques for deploying impactful campaigns.

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