Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery
Hotels, attractions, and tour operators collaborate to drive recovery.
In this webinar we take a look at Sojern’s latest travel trends data, with a focus on the UK and Ireland markets. Joined by Maitane Zarate, Inbound Marketer & Content Manager at Convious, Reinier Van der Maat, CEO at Overland Ireland, experienced Hospitality Marketer, Ray Kelleher, and Linn Totland, Head of B2C Marketing at Fjord Norway, we reflect on the impact COVID-19 has had on our industry over the past six months, and look forward to opportunities in the coming months. Our panel shares creative ideas to help manage through a crisis, as well as ways in which hotels, attractions, and tour operators can work together to drive recovery for their destination.
Please download the slides here.
Capitalize on increased demand during major events to drive bookings.
Align your digital marketing strategies with eco-conscious efforts.
Cory Jobe shares his always-on marketing experience with Sojern.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.