Discover travel marketing trends and strategies specific to the European market.

Read up on the latest digital marketing trends and insights to grow your travel business.

2025 Trends: How Europe’s DMOs Are Powering Smarter Destination Marketing

European DMOs are shifting toward brand-led, collaborative, and data-driven marketing strategies in 2025.

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France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

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European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

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European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

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We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

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Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

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A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

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Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

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Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

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The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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