Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación
Las redes sociales son clave para el éxito durante la recuperación.
Aunque el futuro no es seguro, una cosa está clara; Independientemente de la etapa de reapertura en la que se encuentre, las redes sociales son clave para el éxito durante la recuperación. En nuestro último webinar, Facebook se unió a Sojern para hablar de cómo se puede utilizar Facebook e Instagram para impulsar el interés y las reservaciones. En el webinar, se hicieron recomendaciones para las campañas de marketing pagadas y no pagadas; se dieron ejemplos de mensajes para usar durante las diferentes fases de recuperación; y sugerencias sobre cómo orientar a los viajeros que buscan viajar este año y a los que buscan en viajar en el 2021. También, tuvimos tiempo de preguntas y respuestas relacionadas a redes sociales.
Descargue las diapositivas aqui.Para obtener información en tiempo real específica de su región o país, consulte nuestro panel de información.
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“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
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