Drive Direct Bookings & Improve Your Hotel Website Now
Shift budget towards direct bookings and away from third-party providers.
In a recent Sojern customer survey, 39% of respondents said that as part of the COVID-19 recovery, they intend to shift more budget towards direct bookings, and away from third-party providers. Hoteliers are looking to recover by re-capturing market share, and increasing their direct bookings online. And to do that, you need a website built to drive those bookings. Now has never been a better time to assess your property’s website, and make improvements that will help you achieve this.
Our latest eBook, Creating a Website that Converts: The Hotelier’s Guide to Direct Bookings guides you on how to do just that: creating a website that is built to convert travelers and generate direct bookings.
Here, we highlight a few key areas of focus that will have a major impact on improving your hotel’s online booking experience.
You can have the sleekest design, most thoughtful content, and gorgeous imagery on your website, but if one of your third party partners is showing the same room at a lower price, you’ll lose that direct booking more often than not.
Ensure that your guests are seeing a consistent room rate across all your distribution channels. You can then incentivize direct bookings by adding spa vouchers or offering upgrades.
Whether you’re talking about website design, content, or your use of images – try and keep it simple. Stick to highlighting the elements that make your property unique, and what your audience is most interested in understanding before they book.
While a web designer can create a simple website, there are so many things you can do on your own. Make your layout as straightforward as possible: menu on top with a large featured image, followed by the booking engine and content. If it’s not immediately understandable where guests can book when they first arrive to your site, the design isn’t clear enough.
This isn’t new – travelers are dreaming, planning, and booking their next trip across multiple websites, platforms, and devices. Your job as a hotel marketer is to make sure your property is in front of those travelers, regardless of where they are online. That means using SEM, display, video, meta, social media advertising, and more.
While you don’t need to use all the digital advertising channels out there, we definitely suggest a multi-channel mix in order to reach your potential guests in new and innovative ways. A multi-channel marketing strategy will grab their attention when they start travel planning, and keep you top-of-mind when they are ready to book.
Luckily, a multi-channel strategy doesn’t necessarily mean you’ll need a bigger budget or more resources. Sojern has a selection of marketing strategies for every hotelier, regardless of campaign goals or budget.
To learn more about the basics of digital marketing and how to get the most out of each channel, download Sojern’s Creating a Website that Converts: The Hotelier’s Guide to Direct Bookings now!
Capitalize on increased demand during major events to drive bookings.
Align your digital marketing strategies with eco-conscious efforts.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.