Latest Press Releases

Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

Golden gate bridge, San Francisco, California, USA

November 20, 2023

Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

Sojern's State of Destination Marketing 2024 Report

Latest Press Highlights

HSMAI Insights Newsletter

Man and women in swimming pool overlooking New York City at sunset

HSMAI Insights Newsletter

The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Complete Guest Experience: Enhancing the Hotel Stay

Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking

Sojern Expands Travel Marketing Platform with Acquisition of VenueLytics

Enterprise Viewpoint

The Rise of AI in Travel: What it means now and in the future

Hospitality Tech

First-Party Data & Context: How to Get Personalization and Privacy at Scale

Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose

Smart Travel News

España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?

Boutique Hotelier

Chinese travellers are back and demand for domestic stays remains high

Driving Demand and Loyalty in a Permission-Based World

TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)

Lagenzia Di Viaggi

Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)

Middle East Set to Be One of the Fastest-Growing Airline Markets

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Voyages Strategie

Tourisme en France : Sojern livre ses données analysées pour 2023

All Tech Magazine

Using First-Party Data to Find Success in a Cookieless World

Smart Travel News

Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar

From AI to Google: 5 Truths for Travel Marketers in 2023

How Hoteliers Should Prepare for a Cookieless World Using First-Party Data

How Travel Brands Can Activate First Party Data

What Will ChatGPT Mean for the Travel Industry

Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern

Destinations Tap Data to Lure Visitors Amid Travel Comeback

How Destinations Can Help Travelers Live Their Values

Travel Brands Laser in on Mobile Experience in India

Five Traveler Trends Shaping the Future of Accommodations

UK Summer Travel Intent is On the Rise

How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World

Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels

A Tactical Approach to a Cookieless Travel Campaign

How To Increase Bookings In A Cookieless World

The Third-Party Cookie Is Crumbling - Now What?

Sojern and Oaky partner to help hoteliers drive direct bookings and revenue

Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

What Is Metasearch and Why It’s Important for Travel Marketers

Singapore Business Review

SG residents searching for outbound travel up 4.4x during CNY: Sojern

How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues

Financial Times

Eurozone economic recovery is surviving Omicron wave

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Video: Sojern on Diversity, Sustainability and Startups

Travel Marketers Must Focus on the New Customer-First Experience

What is Booking Holdings up to with its big 2021 spending spree?

Financial Times

Jump in Covid infections pounds eurozone consumer activity

Predictions 2022: TV, CTV, and Video

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

Singapore Business Review

Spike in flight searches signals first step in airline recovery: Sojern

New Sojern, FareHarbor partnership to help attractions drive online sales

Campaign Middle East

Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha

Sojern inks deal with Roiback to drive direct sales to hotel partners

Sojern and Roiback partner to help hoteliers increase profitability

WiT - Web in Travel

How Travel Marketers are Tackling Digital Advertising in 2021

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Singapore Business Review

Chart of the Day: 878% increase in travel plans to Germany from Singapore

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

The sustainable DMO: Building a future for destinations of all sizes

TTG Conversations: Five Questions with Lina Ang, Sojern

Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France

WiT - Web in Travel

Travel Trends — Maldives, Phuket, Bali

Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Abu Dhabi boosts tourism recovery with Sojern's marketing solution

How domestic tourism can score high with the right messaging

Campaign Middle East

The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery

The Week That U.S. Travel Started Its Recovery, by the Numbers

Channel News Asia

Will air travel bubbles take off or burst? Don't pack your bags yet, experts say

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

The Edge (Malaysia)

Cover Story: Is the worst over for the battered tourism industry?

Travel Weekly Asia

Opinion: How Asia marketers can benefit from digital co-ops

The Band is Back Together: Why co-op strategies will save destination marketing

Guest Post: Building a sustainable future for European travel

WiT - Web in Travel

Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

What to know about the new customer travel planning, shopping and booking journey

What to know about the new customer travel planning, shopping and booking journey

Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley

Time is running out to avoid largescale company failures, Sojern webinar told

Singapore Business Review

Domestic travel dominates Singaporeans' holiday vacation searches

Florida to Hawaii: Top trending US destinations for 2021

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Hotel Marketers Prepare for the Death of Tracking Cookies

The travel industry is going local

Digital marketing in the age of coronavirus - what travel brands need to know

Travel Marketers Frustrated by the Loss of Third-Party Cookies

Sojern Highlights Changing Face of Travel Marketing

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Sojern expands in APAC with sales director hire

Business Insider

Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

Why travel marketers must be always on and multichannel

Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?

KETV Omaha ABC-7

Sojern celebrates global success, Omaha roots with company wide conference in the metro

Middle Eastern travel marketers see Amazon as biggest disruption threat

Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year

Former BuzzFeed Japan CEO Joins Sojern as Asia Pacific VP

Airbnb just bought HotelTonight in a play for last-minute travelers

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern raises $120M, eyes new markets, verticals

Sojern raises another $120M led by TCV to expand its travel marketing platform

Sojern CEO Is Intensely Watching Amazon's Rising Advertising Business

Silicon Prairie News

Omaha travel tech company Sojern expands

Desktop Still Dominates Over Mobile for Travel Search

Costly Facebook advertising mistakes that travel brands should avoid

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