Press Center - Sojern

Latest Press Releases

Italy second top European country for global travellers this coming summer

May 9, 2023

Italy second top European country for global travellers this coming summer

May 9, 2023

Summer Holidays: France and Europe more attractive than ever for travellers from the United States

May 9, 2023

‍Sojern’s Data Reveals South African Tourism Industry on Path to Recovery

April 3, 2023

Sojern and Xcaliber Collaborate To Drive Direct Bookings and Increase Revenue for Asia-Pacific Hotels

March 31, 2023

Semana Santa 2023: Aumenta el número de viajeros nacionales y extranjeros para disfrutar de las playas en México

March 7, 2023

Sojern Announces 2023 Additions to Tourism Advisory Board

March 3, 2023

France, a Very Popular Destination This Year According to Data Analyzed by Sojern

March 1, 2023

Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent

February 2, 2023

Sojern Expands Leadership Team With Strategic New Hires

January 10, 2023

Flight Bookings to Asia-Pacific Up 250% Ahead of Chinese New Year Despite Inflation Highs

January 10, 2023

Sojern and PUSHTech™ Collaborate To Better Support Partners First-Party Data Strategies

December 6, 2022

Tourism and Holidays, a Return to Normal Travel Despite Inflation

November 30, 2022

81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

November 29, 2022

At BTO to talk about inspiring travelers through advertising on digital TV

November 17, 2022

International Flight Bookings to the UK Up 105 Percent This Christmas Despite Inflation High

October 21, 2022

Sojern and GauVendi Partner To Support Accommodation Operators Drive Direct Bookings and Revenue

October 14, 2022

Sojern at Rimini for TTG: All the new trends in tourism marketing

September 20, 2022

Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers

September 15, 2022

¿Por qué es importante planear con antelación un viaje? Tips para hacerlo de forma eficiente

July 19, 2022

Sojern Brings Digital Travel Marketing Technology to South Africa In Latest Expansion

June 22, 2022

México, el principal destino internacional para los estadounidenses para la festividad del 4 de julio

June 10, 2022

UK Summer Travel Intent On The Rise

June 7, 2022

Sojern Raises $23,000 to Support Global Nonprofits with Executives Matching Employee Gifts

May 24, 2022

Transformación digital: Pieza clave para continuar impulsando el turismo en México

May 19, 2022

Travel Intentions in Italy: It Could Be a Good Summer

April 27, 2022

Quarantine-Free Travel Sparks a Flurry of APAC Travel Intent

April 20, 2022

Incrementan las búsquedas de vuelos internacionales hacia México un 26% vs 2021

March 24, 2022

HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing

March 9, 2022

Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

December 16, 2021

10 Veteran Destination Marketers Join Sojern's Inaugural Tourism Advisory Board

September 22, 2021

Sojern Shares Travel Trends and Insights for Autumn in Italy

September 7, 2021

Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability

August 24, 2021

New Sojern Report Shows Travel Marketers’ 2021 Plans For Digital Advertising

June 20, 2021

The Department of Culture and Tourism – Abu Dhabi Boosts Tourism Recovery with Sojern’s Co-Op Marketing Solution

June 20, 2021

Italian Tourism Rebounds: Top European Travel Trends of the Summer

June 2, 2021

With less than 5 years in the French market, Sojern proves its dynamism in Europe and is poised to drive demand for hotels, attractions, airlines and destinations as France prepares for travel recovery

March 17, 2021

Sojern and FareHarbor Work Together to Help Attractions Drive Online Sales

March 10, 2021

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

February 25, 2021

Paraty Tech and Sojern Partner to Drive Direct Bookings for Hotels

February 9, 2021

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

February 3, 2021

Sojern Expands Leadership With Nancy Koshiyama As New Chief People Officer

October 27, 2020

Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

October 15, 2020

Sojern Honored By Goldman Sachs For Entrepreneurship

October 12, 2020

Sojern and Convious Partner to Help Leisure and Attractions Reach and Convert More Customers

October 6, 2020

Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific

September 14, 2020

Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer

June 30, 2020

Data Appeal Partners With Sojern to Extract Deeper Insights On Visitor Behaviors and Travel Trends

June 9, 2020

The Hotels Network Partners With Sojern to Supercharge Direct Bookings for Hotels

May 13, 2020

Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

February 27, 2020

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

February 27, 2020

Sojern and Xola Partner to Drive Online Sales For Attractions

February 4, 2020

The Department of Culture and Tourism - Abu Dhabi Partners with Sojern and Spark Foundry to drive tourism into the Emirate

January 23, 2020

2020 Global Travel Marketing Trends Unveiled in New Sojern Report

January 8, 2020

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

November 19, 2019

Veteran Travel Executive Noreen Henry Joins Sojern as Chief Revenue Officer

September 19, 2019

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

September 5, 2019

As Demand For Travel Advertising Expertise Soars, Sojern Continues European Expansion into the DACH Region

August 21, 2019

Adphorus Expands to Asia-Pacific Driven By Facebook Marketing Demand

July 23, 2019

Sojern Continues Its Expansion With A Focus On Mexico

March 26, 2019

Leading Travel Tech Company Sojern Continues Its Expansion With A Focus on France

March 25, 2019

Former Criteo Exec and CEO of BuzzFeed Japan Joins Sojern to Lead Asia-Pacific Expansion

February 21, 2019

Sojern Releases Findings from Largest-Ever Survey of Global Travel Marketers

November 29, 2018

Sojern Named to Deloitte’s 2018 Technology Fast 500™ List for the Sixth Year in a Row

November 13, 2018

Travel Tech Company Sojern Announces Financing Round Led By TCV

September 25, 2018

Omaha’s Top Travel Tech Company Expands its Local Presence with Room to Grow Employee Count by 70 Percent

July 26, 2018

Sojern Data Shows Desktop Travel Search Remains Dominant

June 11, 2018

Sojern Grows Asia-Pacific Presence With Expanded Office in Singapore

May 31, 2018

Sojern Data Shows Latest Travel Trends in New Global Travel Insights Report

April 12, 2018

Sojern and Google Reveal Latest Australia and New Zealand Travel Trends

March 7, 2018

Sojern, IDA Ireland Announce Expansion of Dublin Team

November 16, 2017

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

October 30, 2017

Sojern’s Latest Report Debunks the Myth of the ‘Average’ Traveler

October 19, 2017

Sojern and FASTBOOKING Reveal Complex Travel Path to Purchase Can Encompass Up to 735 Touchpoints

July 12, 2017

Sojern’ Report: This Summer, UK & French Travellers Favour Sri Lanka and Senegal While the United States, Cuba and Iceland Show a Downward Trend

June 15, 2017

Sojern Appoints New VP of Data Science to Expand Predictive Analytics Capabilities and Optimization Strategies

April 20, 2017

Sojern Report: This Spring, Early Planners in North America and Europe Favor Local Destinations

April 19, 2017

Sojern Creates a European Hub for RevDirectTM, a Multichannel Direct Booking Offering for Independent Hotels

March 21, 2017

Sojern Strengthens Global Leadership Position with New Presence Serving Australia and New Zealand

March 2, 2017

Sojern and Google Team Up to Offer Hospitality Marketers a Holistic View of Travelers’ Path to Purchase

February 21, 2017

Entrepreneur Magazine Recognizes Sojern with Top Ranking on 2017 Company Cultures List

January 31, 2017

Sojern’s New Global Travel Insights Report Reveals Spring Trends and Offers Tips for Travel Marketers

November 1, 2016

Sojern Becomes First Company in Travel to Be Named a DoubleClick Certified Marketing Partner

October 20, 2016

Sojern’s Q3 2016 Global Travel Insights Report Shows Shift in Preferred Departure Days

October 5, 2016

Sojern Welcomes New Board Member With Deep Ties in Travel Industry

May 4, 2016

Sojern’s Q1 2016 Global Travel Insights Report: Summer Events Coax Concert Goers & Sports Fanatics to Book Travel

March 15, 2016

Sojern Posts Strong ‘15 Financial and Operational Growth while Hitting Profitability

February 3, 2016

Sojern's Q4 Global Travel Insights Report: Thanks to Summer Olympics, Brazil Is a Rising Destination in 2016 with US and European Travelers

November 13, 2015

For the Third Consecutive Year, Sojern is Top Travel-Focused Company on Deloitte’s Technology Fast 500™ List

November 11, 2015

Sojern Releases Interactive Hotel Insights Report that Reveals New Hotel Search and Booking Trends

October 29, 2015

Sojern's Q3 Global Travel Insights Report Offers Holiday Travel Predictions and Reviews Last Quarter’s Key Trends

July 30, 2015

Sojern's Q2 Global Travel Insights Report Uncovers New Globally Trending Destinations and Offers Fall Travel Forecast

June 17, 2015

Sojern Delivers $1 Billion Travel Bookings and Grows Data Footprint to 350 Million Traveler Profiles

April 30, 2015

Sojern's Q1 Global Travel Insights Report Offers Summer Travel Forecast, Analyzes Impact of Regional and Current Events

March 30, 2015

Sojern Continues Its Global Expansion with New Offices in the Middle East and in Asia

January 29, 2015

Sojern's Q4 Global Travel Insights Report Reveals Impact of Seasonal Holidays and Currency Fluctuations on Global Travel Patterns

November 13, 2014

For the Second Consecutive Year, Sojern is Top Travel-Focused Company on Deloitte's 2014 Technology Fast 500™

October 29, 2014

Sojern's Q3 Global Travel Insights Report Reveals Impact of World Events on Global Travel Patterns

August 27, 2014

Sojern Appoints Sanjay Wahi as New VP of Product & Insights

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Latest Press Highlights

First-Party Data & Context: How to Get Personalization and Privacy at Scale

Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose

España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?

Chinese travellers are back and demand for domestic stays remains high

Driving Demand and Loyalty in a Permission-Based World

TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)

Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)

Middle East Set to Be One of the Fastest-Growing Airline Markets

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Tourisme en France : Sojern livre ses données analysées pour 2023

Using First-Party Data to Find Success in a Cookieless World

Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar

From AI to Google: 5 Truths for Travel Marketers in 2023

How Travel Brands Can Activate First Party Data

How Hoteliers Should Prepare for a Cookieless World Using First-Party Data

What Will ChatGPT Mean for the Travel Industry

Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern

Destinations Tap Data to Lure Visitors Amid Travel Comeback

How Destinations Can Help Travelers Live Their Values

Travel Brands Laser in on Mobile Experience in India

Five Traveler Trends Shaping the Future of Accommodations

UK Summer Travel Intent is On the Rise

How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World

Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels

A Tactical Approach to a Cookieless Travel Campaign

How To Increase Bookings In A Cookieless World

The Third-Party Cookie Is Crumbling - Now What?

Sojern and Oaky partner to help hoteliers drive direct bookings and revenue

Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

What Is Metasearch and Why It’s Important for Travel Marketers

SG residents searching for outbound travel up 4.4x during CNY: Sojern

How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues

Eurozone economic recovery is surviving Omicron wave

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Video: Sojern on Diversity, Sustainability and Startups

Travel Marketers Must Focus on the New Customer-First Experience

What is Booking Holdings up to with its big 2021 spending spree?

Jump in Covid infections pounds eurozone consumer activity

Predictions 2022: TV, CTV, and Video

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

Spike in flight searches signals first step in airline recovery: Sojern

New Sojern, FareHarbor partnership to help attractions drive online sales

Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha

Sojern inks deal with Roiback to drive direct sales to hotel partners

Sojern and Roiback partner to help hoteliers increase profitability

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

How Travel Marketers are Tackling Digital Advertising in 2021

Chart of the Day: 878% increase in travel plans to Germany from Singapore

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

The sustainable DMO: Building a future for destinations of all sizes

TTG Conversations: Five Questions with Lina Ang, Sojern

Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France

Travel Trends — Maldives, Phuket, Bali

Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Abu Dhabi boosts tourism recovery with Sojern's marketing solution

How domestic tourism can score high with the right messaging

The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery

The Week That U.S. Travel Started Its Recovery, by the Numbers

Will air travel bubbles take off or burst? Don't pack your bags yet, experts say

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

Cover Story: Is the worst over for the battered tourism industry?

Opinion: How Asia marketers can benefit from digital co-ops

The Band is Back Together: Why co-op strategies will save destination marketing

The Band is Back Together: Why co-op strategies will save destination marketing

Guest Post: Building a sustainable future for European travel

Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley

What to know about the new customer travel planning, shopping and booking journey

What to know about the new customer travel planning, shopping and booking journey

Time is running out to avoid largescale company failures, Sojern webinar told

Domestic travel dominates Singaporeans' holiday vacation searches

Florida to Hawaii: Top trending US destinations for 2021

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Hotel Marketers Prepare for the Death of Tracking Cookies

The travel industry is going local

Digital marketing in the age of coronavirus - what travel brands need to know

Travel Marketers Frustrated by the Loss of Third-Party Cookies