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Latest
Press
Highlights
Hospitality Tech
First-Party Data & Context: How to Get Personalization and Privacy at Scale
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Forbes
Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose
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Smart Travel News
España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?
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Boutique Hotelier
Chinese travellers are back and demand for domestic stays remains high
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HSMAI
Driving Demand and Loyalty in a Permission-Based World
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TTG Asia
TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)
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Lagenzia Di Viaggi
Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)
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Skift
Middle East Set to Be One of the Fastest-Growing Airline Markets
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Hotel Online
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
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Voyages Strategie
Tourisme en France : Sojern livre ses données analysées pour 2023
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All Tech Magazine
Using First-Party Data to Find Success in a Cookieless World
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Smart Travel News
Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar
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PhocusWire
From AI to Google: 5 Truths for Travel Marketers in 2023
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PhocusWire
How Travel Brands Can Activate First Party Data
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Biz Community
How Hoteliers Should Prepare for a Cookieless World Using First-Party Data
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PhocusWire
What Will ChatGPT Mean for the Travel Industry
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TTG Asia
Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern
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PhocusWire
Destinations Tap Data to Lure Visitors Amid Travel Comeback
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PhocusWire
How Destinations Can Help Travelers Live Their Values
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PhocusWire
Travel Brands Laser in on Mobile Experience in India
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PhocusWire
Five Traveler Trends Shaping the Future of Accommodations
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Alertify
UK Summer Travel Intent is On the Rise
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Traveloution
How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World
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Travolution
Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels
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PhocusWire
A Tactical Approach to a Cookieless Travel Campaign
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PhocusWire
How To Increase Bookings In A Cookieless World
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PhocusWire
The Third-Party Cookie Is Crumbling - Now What?
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eHotelier
Sojern and Oaky partner to help hoteliers drive direct bookings and revenue
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Exchange Wire
Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
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HospitalityNet
What Is Metasearch and Why It’s Important for Travel Marketers
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Singapore Business Review
SG residents searching for outbound travel up 4.4x during CNY: Sojern
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PhocusWire
How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues
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Financial Times
Eurozone economic recovery is surviving Omicron wave
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HospitalityNet
Strategies & Tactics to Expand Your Upper Funnel in Cookieless World
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PhocusWire
Video: Sojern on Diversity, Sustainability and Startups
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PhocusWire
Travel Marketers Must Focus on the New Customer-First Experience
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Travel Weekly
What is Booking Holdings up to with its big 2021 spending spree?
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Financial Times
Jump in Covid infections pounds eurozone consumer activity
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Exchange Wire
Predictions 2022: TV, CTV, and Video
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Travel Weekly
The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings
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Singapore Business Review
Spike in flight searches signals first step in airline recovery: Sojern
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eHotelier
New Sojern, FareHarbor partnership to help attractions drive online sales
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Campaign Middle East
Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha
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Travolution
Sojern inks deal with Roiback to drive direct sales to hotel partners
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eHotelier
Sojern and Roiback partner to help hoteliers increase profitability
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Skift
45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025
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WiT - Web in Travel
How Travel Marketers are Tackling Digital Advertising in 2021
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Singapore Business Review
Chart of the Day: 878% increase in travel plans to Germany from Singapore
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Phocus Wire
VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
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PhocusWire
The sustainable DMO: Building a future for destinations of all sizes
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TTG Asia
TTG Conversations: Five Questions with Lina Ang, Sojern
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Exchange Wire
Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France
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WiT - Web in Travel
Travel Trends — Maldives, Phuket, Bali
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Travolution
Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign
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Skift
New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
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TTN Worldwide
Abu Dhabi boosts tourism recovery with Sojern's marketing solution
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Gulf Business
How domestic tourism can score high with the right messaging
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Campaign Middle East
The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery
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Skift
The Week That U.S. Travel Started Its Recovery, by the Numbers
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Channel News Asia
Will air travel bubbles take off or burst? Don't pack your bags yet, experts say
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Exchange Wire
Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery
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The Edge (Malaysia)
Cover Story: Is the worst over for the battered tourism industry?
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Travel Weekly Asia
Opinion: How Asia marketers can benefit from digital co-ops
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eHotelier
The Band is Back Together: Why co-op strategies will save destination marketing
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eHotelier
The Band is Back Together: Why co-op strategies will save destination marketing
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Travolution
Guest Post: Building a sustainable future for European travel
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WiT - Web in Travel
Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel
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Exchange Wire
Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production
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Campaign ME
Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley
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PhocusWire
What to know about the new customer travel planning, shopping and booking journey
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PhocusWire
What to know about the new customer travel planning, shopping and booking journey
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Travolution
Time is running out to avoid largescale company failures, Sojern webinar told
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Singapore Business Review
Domestic travel dominates Singaporeans' holiday vacation searches
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USA Today
Florida to Hawaii: Top trending US destinations for 2021
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Skift
A Newer Way of Charging for Hotel Metasearch Ads Is Catching On
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Skift
Hotel Marketers Prepare for the Death of Tracking Cookies
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The Economist
The travel industry is going local
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PhocusWire
Digital marketing in the age of coronavirus - what travel brands need to know
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AdWeek
Travel Marketers Frustrated by the Loss of Third-Party Cookies
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Hotel Business
Sojern Highlights Changing Face of Travel Marketing
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Skift
Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings
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TTG Asia
Sojern expands in APAC with sales director hire
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Business Insider
Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.
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Skift
Rise in Mobile Bookings in Middle East Creates New Online Travel Competition
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PhocusWire
Why travel marketers must be always on and multichannel
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Exchange Wire
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
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KETV Omaha ABC-7
Sojern celebrates global success, Omaha roots with company wide conference in the metro
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PhocusWire
Middle Eastern travel marketers see Amazon as biggest disruption threat
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ExchangeWire
Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year
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Web In Travel
Former BuzzFeed Japan CEO Joins Sojern as Asia Pacific VP
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Fast Company
Airbnb just bought HotelTonight in a play for last-minute travelers
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Skift
Personalization in Travel Marketing: Moving Beyond the Buzzword
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PhocusWire
Sojern raises $120M, eyes new markets, verticals
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TechCrunch
Sojern raises another $120M led by TCV to expand its travel marketing platform
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Skift
Sojern CEO Is Intensely Watching Amazon's Rising Advertising Business
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Silicon Prairie News
Omaha travel tech company Sojern expands
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PhocusWire
Costly Facebook advertising mistakes that travel brands should avoid
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PhocusWire
Desktop Still Dominates Over Mobile for Travel Search
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Travel Weekly
Interest in travel seen to spike after England's World Cup exit
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PhocusWire
Alexa, what do Echo devices in hotels mean for travel marketers?
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Web In Travel (WIT)
Sojern Grows Presence in APAC with Expanded Singapore Office and Team
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Latest
Press Releases
May 9, 2023
Italy second top European country for global travellers this coming summer
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May 9, 2023
Summer Holidays: France and Europe more attractive than ever for travellers from the United States
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May 9, 2023
Sojern’s Data Reveals South African Tourism Industry on Path to Recovery
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April 3, 2023
Sojern and Xcaliber Collaborate To Drive Direct Bookings and Increase Revenue for Asia-Pacific Hotels
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March 31, 2023
Semana Santa 2023: Aumenta el número de viajeros nacionales y extranjeros para disfrutar de las playas en México
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March 7, 2023
Sojern Announces 2023 Additions to Tourism Advisory Board
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March 3, 2023
France, a Very Popular Destination This Year According to Data Analyzed by Sojern
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March 1, 2023
Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent
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February 2, 2023
Sojern Expands Leadership Team With Strategic New Hires
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January 10, 2023
Flight Bookings to Asia-Pacific Up 250% Ahead of Chinese New Year Despite Inflation Highs
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January 10, 2023
Sojern and PUSHTech™ Collaborate To Better Support Partners First-Party Data Strategies
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December 6, 2022
Tourism and Holidays, a Return to Normal Travel Despite Inflation
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November 30, 2022
81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented
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November 29, 2022
At BTO to talk about inspiring travelers through advertising on digital TV
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November 17, 2022
International Flight Bookings to the UK Up 105 Percent This Christmas Despite Inflation High
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October 21, 2022
Sojern and GauVendi Partner To Support Accommodation Operators Drive Direct Bookings and Revenue
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October 14, 2022
Sojern at Rimini for TTG: All the new trends in tourism marketing
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September 20, 2022
Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
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September 15, 2022
Singapore Flight Bookings Up 305% Ahead of Grand Prix
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September 9, 2022
Summer 2022, an incredible rise for Italy
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August 25, 2022
Thailand Showing Strong Signs of Travel Recovery
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July 27, 2022
¿Por qué es importante planear con antelación un viaje? Tips para hacerlo de forma eficiente
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July 19, 2022
Sojern Brings Digital Travel Marketing Technology to South Africa In Latest Expansion
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June 22, 2022
México, el principal destino internacional para los estadounidenses para la festividad del 4 de julio
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June 10, 2022
UK Summer Travel Intent On The Rise
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June 7, 2022
Sojern Raises $23,000 to Support Global Nonprofits with Executives Matching Employee Gifts
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May 24, 2022
Transformación digital: Pieza clave para continuar impulsando el turismo en México
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May 19, 2022
Travel Intentions in Italy: It Could Be a Good Summer
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April 27, 2022
Quarantine-Free Travel Sparks a Flurry of APAC Travel Intent
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April 20, 2022
Incrementan las búsquedas de vuelos internacionales hacia México un 26% vs 2021
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March 24, 2022
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
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March 9, 2022
Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
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December 16, 2021
10 Veteran Destination Marketers Join Sojern's Inaugural Tourism Advisory Board
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September 22, 2021
Sojern Shares Travel Trends and Insights for Autumn in Italy
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September 7, 2021
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
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August 24, 2021
New Sojern Report Shows Travel Marketers’ 2021 Plans For Digital Advertising
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June 20, 2021
The Department of Culture and Tourism – Abu Dhabi Boosts Tourism Recovery with Sojern’s Co-Op Marketing Solution
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June 20, 2021
Italian Tourism Rebounds: Top European Travel Trends of the Summer
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June 2, 2021
With less than 5 years in the French market, Sojern proves its dynamism in Europe and is poised to drive demand for hotels, attractions, airlines and destinations as France prepares for travel recovery
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March 17, 2021
Sojern and FareHarbor Work Together to Help Attractions Drive Online Sales
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March 10, 2021
Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery
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February 25, 2021
Paraty Tech and Sojern Partner to Drive Direct Bookings for Hotels
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February 9, 2021
Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production
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February 3, 2021
Sojern Expands Leadership With Nancy Koshiyama As New Chief People Officer
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October 27, 2020
Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
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October 15, 2020
Sojern Honored By Goldman Sachs For Entrepreneurship
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October 12, 2020
Sojern and Convious Partner to Help Leisure and Attractions Reach and Convert More Customers
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October 6, 2020
Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific
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September 14, 2020
Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer
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June 30, 2020
Data Appeal Partners With Sojern to Extract Deeper Insights On Visitor Behaviors and Travel Trends
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June 9, 2020
The Hotels Network Partners With Sojern to Supercharge Direct Bookings for Hotels
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May 13, 2020
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
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February 27, 2020
Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World
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February 27, 2020
Sojern and Xola Partner to Drive Online Sales For Attractions
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February 4, 2020
The Department of Culture and Tourism - Abu Dhabi Partners with Sojern and Spark Foundry to drive tourism into the Emirate
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January 23, 2020
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
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January 8, 2020
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
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November 19, 2019
Veteran Travel Executive Noreen Henry Joins Sojern as Chief Revenue Officer
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September 19, 2019
Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package
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September 5, 2019
As Demand For Travel Advertising Expertise Soars, Sojern Continues European Expansion into the DACH Region
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August 21, 2019
Adphorus Expands to Asia-Pacific Driven By Facebook Marketing Demand
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July 23, 2019
Sojern Continues Its Expansion With A Focus On Mexico
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March 26, 2019
Leading Travel Tech Company Sojern Continues Its Expansion With A Focus on France
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March 25, 2019
Former Criteo Exec and CEO of BuzzFeed Japan Joins Sojern to Lead Asia-Pacific Expansion
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February 21, 2019
Sojern Releases Findings from Largest-Ever Survey of Global Travel Marketers
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November 29, 2018
Sojern Named to Deloitte’s 2018 Technology Fast 500™ List for the Sixth Year in a Row
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November 13, 2018
Travel Tech Company Sojern Announces Financing Round Led By TCV
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September 25, 2018
Omaha’s Top Travel Tech Company Expands its Local Presence with Room to Grow Employee Count by 70 Percent
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July 26, 2018
Sojern Data Shows Desktop Travel Search Remains Dominant
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June 11, 2018
Sojern Grows Asia-Pacific Presence With Expanded Office in Singapore
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May 31, 2018
Sojern Data Shows Latest Travel Trends in New Global Travel Insights Report
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April 12, 2018
Sojern and Google Reveal Latest Australia and New Zealand Travel Trends
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March 7, 2018
Sojern, IDA Ireland Announce Expansion of Dublin Team
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November 16, 2017
Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry
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October 30, 2017
Sojern’s Latest Report Debunks the Myth of the ‘Average’ Traveler
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October 19, 2017
Sojern and FASTBOOKING Reveal Complex Travel Path to Purchase Can Encompass Up to 735 Touchpoints
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July 12, 2017
Sojern’ Report: This Summer, UK & French Travellers Favour Sri Lanka and Senegal While the United States, Cuba and Iceland Show a Downward Trend
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June 15, 2017
Sojern Appoints New VP of Data Science to Expand Predictive Analytics Capabilities and Optimization Strategies
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April 20, 2017
Sojern Report: This Spring, Early Planners in North America and Europe Favor Local Destinations
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April 19, 2017
Sojern Creates a European Hub for RevDirectTM, a Multichannel Direct Booking Offering for Independent Hotels
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March 21, 2017
Sojern Strengthens Global Leadership Position with New Presence Serving Australia and New Zealand
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March 2, 2017
Sojern and Google Team Up to Offer Hospitality Marketers a Holistic View of Travelers’ Path to Purchase
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February 21, 2017
Entrepreneur Magazine Recognizes Sojern with Top Ranking on 2017 Company Cultures List
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January 31, 2017
Sojern’s New Global Travel Insights Report Reveals Spring Trends and Offers Tips for Travel Marketers
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November 1, 2016
Sojern Becomes First Company in Travel to Be Named a DoubleClick Certified Marketing Partner
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October 20, 2016
Sojern’s Q3 2016 Global Travel Insights Report Shows Shift in Preferred Departure Days
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October 5, 2016
Sojern Welcomes New Board Member With Deep Ties in Travel Industry
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May 4, 2016
Sojern’s Q1 2016 Global Travel Insights Report: Summer Events Coax Concert Goers & Sports Fanatics to Book Travel
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March 15, 2016
Sojern Posts Strong ‘15 Financial and Operational Growth while Hitting Profitability
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February 3, 2016
Sojern's Q4 Global Travel Insights Report: Thanks to Summer Olympics, Brazil Is a Rising Destination in 2016 with US and European Travelers
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November 13, 2015
For the Third Consecutive Year, Sojern is Top Travel-Focused Company on Deloitte’s Technology Fast 500™ List
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November 11, 2015
Sojern Releases Interactive Hotel Insights Report that Reveals New Hotel Search and Booking Trends
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October 29, 2015
Sojern's Q3 Global Travel Insights Report Offers Holiday Travel Predictions and Reviews Last Quarter’s Key Trends
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July 30, 2015
Sojern's Q2 Global Travel Insights Report Uncovers New Globally Trending Destinations and Offers Fall Travel Forecast
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June 17, 2015
Sojern Delivers $1 Billion Travel Bookings and Grows Data Footprint to 350 Million Traveler Profiles
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April 30, 2015
Sojern's Q1 Global Travel Insights Report Offers Summer Travel Forecast, Analyzes Impact of Regional and Current Events
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March 30, 2015
Sojern Continues Its Global Expansion with New Offices in the Middle East and in Asia
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January 29, 2015
Sojern's Q4 Global Travel Insights Report Reveals Impact of Seasonal Holidays and Currency Fluctuations on Global Travel Patterns
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November 13, 2014
For the Second Consecutive Year, Sojern is Top Travel-Focused Company on Deloitte's 2014 Technology Fast 500™
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October 29, 2014
Sojern's Q3 Global Travel Insights Report Reveals Impact of World Events on Global Travel Patterns
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August 27, 2014
Sojern Appoints Sanjay Wahi as New VP of Product & Insights
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