US Media and Sojern Join Forces in Central and South America

São Paulo, 6 February 2024 - Sojern, the leading digital marketing platform built for travel,  now counts on US Media for the commercialization of media within the platform. Under this agreement, US Media will be the exclusive commercial representative for direct sales of Sojern's advertising in Central and South America.

Sojern offers personalized media strategies and data-driven solutions for Online Agencies, Hotels, Airlines, and other service providers in the tourism sector, providing a multi-channel approach with the use of historical and behavioral trends, in addition to the support of machine learning to assist marketing professionals in programmatic media buying for the sector.

With the goal of reaching the right traveler at the right time, Sojern understands the importance of offering different solutions for each client category: from promoting tourism in a country by presenting new travel ideas to offering good deals and building relationships with hotel networks. Among the brands already served by Sojern in the region are Embratur, Puerto Vallarta, Viva Resorts by Wyndham, Sumaq in Machu Picchu and Los Cabos Tourism among others.

"We know how much customization plays an essential role in media strategies," comments Alexandre Monteleone, ADs Sales Director & Partner Manager responsible for Sojern in Latin America, at US Media.

“Each phase of the travel decision-making process offers distinct opportunities that require specific approaches. Searching for a holiday destination offers a range of possibilities. When the consumer is making this search, we can identify and present them with destinations that might not have been on their radar. Then, when the consumer has already bought the ticket, other opportunities arise to be explored,” concludes Alexandre.

Alejandro Salazar, Senior Director of Sales, Latin America at Sojern said,"We are thrilled to announce our partnership with US Media, a prominent media hub in Latin America known for offering intelligent solutions that create valuable connections between brands and audiences. This collaboration signifies a strategic alliance aimed at leveraging our respective strengths to drive innovation and deliver unparalleled value to our clients. Together, we look forward to navigating the dynamic landscape of the media industry, unlocking new opportunities, and enhancing the overall experience for brands and audiences alike."

US Media continues at the forefront as an alternative platform for offering media plans and provides exclusive services to agencies and advertisers in media and platforms such as Tinder, WeTransfer, TechTarget, Fandom, and Vevo.

About US Media

US Media is a media hub in Latin America, created in 2003 by Bruno Almeida, offering intelligent solutions to create valuable connections between brands and audiences. The brand offers end-to-end advertising services ranging from the resale of advertising spaces to the optimization of campaigns on multiple platforms. In addition, it also provides international media buying worldwide and facilitates financial transactions between countries. In its portfolio, it has the exclusive representation of sales of ads for TechTarget, Tinder, WeTransfer, Fandom, and Vevo.

About Sojern

Sojern is a leading travel marketing platform designed to boost growth and profitability for the travel industry. The Sojern Travel Marketing Platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

PRESS CONTACT

Sojern (Alchemia): 

Rodrigo Betancourt Saloma

rbetancourt@alchemia.com.mx

US Media:

Brasil: usmedia@4influence.com.br ​

+55 (11) 3045-2515

Spanish speaking Americas

macarena@sargentopimienta.com.mx

+52 (55) 6087-1799

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