Los Cabos Tourism has worked with Sojern since March 2017 in order to drive greater awareness of their destination to in-market travellers. Using a strategy that included display, video, and native assets, Sojern drove more website visits to the Los Cabos Tourism website.
Sojern has been great at delivering our message at the right moment to the right person. Their extensive traveler data allows us to be effective with our marketing spend—so we can inspire more of our right audience to visit Los Cabos.
Sojern ha sido un excelente medio que ha mostrado nuestro mensaje en el momento adecuado a las personas correctas. Sus extensos datos de viajero nos permiten ser más efectivos con nuestro gasto de mercadotecnia, por lo que podemos inspirar a más viajeros a visitar Los Cabos.
Los Cabos, located at the tip of the 1,000-mile-long Baja California Peninsula, is one of the world’s most diverse tourist destinations. The Los Cabos Tourism Board works with advertising, marketing, and public relations agencies to promote Los Cabos, Mexico as a vacation destination for travelers.
Los Cabos, located at the tip of the 1,000-mile-long Baja California Peninsula, is one of the world’s most diverse tourist destinations. The Los Cabos Tourism Board works with advertising, marketing, and public relations agencies to promote Los Cabos, Mexico as a vacation destination for travelers.
While online advertising is a massive opportunity for tourism marketers, using it effectively can be an overwhelming prospect. “The digital landscape is so huge,” says Miguel Mondejar, Marketing Manager, “it can be difficult to reach people who are realistically interested in or able to visit Los Cabos.”
The team began working with Sojern in March 2017 to raise their brand awareness and drive in-market travelers to the Los Cabos website. With access to live online traveler intent data, Sojern reaches people looking to travel from the US to Los Cabos, or competitor beach destinations, and engages them with beautiful messaging on behalf of Los Cabos Tourism. Sojern activated messaging via Display, Video, and Native placements. The Los Cabos Team measured Sojern on traffic to their website, as well as click-through rate (CTR) and view-through rate (VTR).
Sojern drove over 22,900 visitors to the Los Cabos tourism website through this multi-channel approach. Video and Native assets created a sense of wanderlust for those who were looking for a holiday, but who hadn’t necessarily thought of Los Cabos as a destination. The Video alone achieved a 65% VTR. Display was also an effective way of inspiring travelers to visit the website, with a 0.37% CTR.
