Los Cabos Tourism Partners with Sojern to Reach In-Market Travelers Across Display, Native, and Video

Los Cabos Tourism Partners with Sojern to Reach In-Market Travelers Across Display, Native, and Video

Los Cabos Tourism Partners with Sojern to Reach In-Market Travelers Across Display, Native, and Video

22.9K+
visits to the Los Cabos Tourism website
0.37%
click-through rate (CTR) on display
65%
video view-through rate (VTR)

Summary

Los Cabos Tourism has worked with Sojern since March 2017 in order to drive greater awareness of their destination to in-market travellers. Using a strategy that included display, video, and native assets, Sojern drove more website visits to the Los Cabos Tourism website.

Sojern Solutions Used

Advertising Channels

Sojern has been great at delivering our message at the right moment to the right person. Their extensive traveler data allows us to be effective with our marketing spend—so we can inspire more of our right audience to visit Los Cabos.
Miguel Mondejar, Marketing Manager

About

Los Cabos Tourism

Los Cabos, located at the tip of the 1,000-mile-long Baja California Peninsula, is one of the world’s most diverse tourist destinations. The Los Cabos Tourism Board works with advertising, marketing, and public relations agencies to promote Los Cabos, Mexico as a vacation destination for travelers.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Los Cabos Tourism Laptop Ad Example
Los Cabos Tourism Laptop Ad Example

About

Los Cabos Tourism

Los Cabos, located at the tip of the 1,000-mile-long Baja California Peninsula, is one of the world’s most diverse tourist destinations. The Los Cabos Tourism Board works with advertising, marketing, and public relations agencies to promote Los Cabos, Mexico as a vacation destination for travelers.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Los Cabos Tourism

Challenge

While online advertising is a massive opportunity for tourism marketers, using it effectively can be an overwhelming prospect. “The digital landscape is so huge,” says Miguel Mondejar, Marketing Manager, “it can be difficult to reach people who are realistically interested in or able to visit Los Cabos.”

Approach

The team began working with Sojern in March 2017 to raise their brand awareness and drive in-market travelers to the Los Cabos website. With access to live online traveler intent data, Sojern reaches people looking to travel from the US to Los Cabos, or competitor beach destinations, and engages them with beautiful messaging on behalf of Los Cabos Tourism. Sojern activated messaging via Display, Video, and Native placements. The Los Cabos Team measured Sojern on traffic to their website, as well as click-through rate (CTR) and view-through rate (VTR).

Results

Sojern drove over 22,900 visitors to the Los Cabos tourism website through this multi-channel approach. Video and Native assets created a sense of wanderlust for those who were looking for a holiday, but who hadn’t necessarily thought of Los Cabos as a destination. The Video alone achieved a 65% VTR. Display was also an effective way of inspiring travelers to visit the website, with a 0.37% CTR.

Los Cabos Tourism Mobile Ad Example

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