Los Cabos Tourism Partners with Sojern to Reach In-Market Travelers Across Display, Native, and Video

immagini a forma di diamante in vari luoghi lussuosi
Risultati

22.9K+

visits to the Los Cabos Tourism website

0.37%

click-through rate (CTR) on display

65%

video view-through rate (VTR)
Pacchetto usato
Managed Campaign
Canali
Display
Video
Native
Industria
Destination

Los Cabos Tourism has worked with Sojern since March 2017 in order to drive greater awareness of their destination to in-market travellers. Using a strategy that included display, video, and native assets, Sojern drove more website visits to the Los Cabos Tourism website.

«Sojern è stato bravissimo a consegnare il nostro messaggio al momento giusto alla persona giusta. La loro ampia raccolta di dati sui viaggiatori ci consente di gestire in modo efficace le nostre spese di marketing, così possiamo invogliare un maggior numero di destinatari a visitare Los Cabos».

Miguel Mondejar
Responsabile marketing

Obiettivo

While online advertising is a massive opportunity for tourism marketers, using it effectively can be an overwhelming prospect. “The digital landscape is so huge,” says Miguel Mondejar, Marketing Manager, “it can be difficult to reach people who are realistically interested in or able to visit Los Cabos.”

Soluzione

Sojern drove over 22,900 visitors to the Los Cabos tourism website through this multi-channel approach. Video and Native assets created a sense of wanderlust for those who were looking for a holiday, but who hadn’t necessarily thought of Los Cabos as a destination. The Video alone achieved a 65% VTR. Display was also an effective way of inspiring travelers to visit the website, with a 0.37% CTR.

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