Travel’s Direct Demand Engine / Sojern
About Us

Travel Marketing Experts

Sojern has specialized in traveler path-to-purchase data for over a decade. Delivering more than $13B in direct bookings for clients to date by activating multi-channel branding and performance solutions.

Thought Leadership

Quarterly Insights

Each quarter, Sojern analyzes travel behavior in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific to help travel marketers plan, strategize, and execute strong marketing campaigns.

Data Science

A Next-Gen Platform

The platform uses proprietary data science methods to examine real-time information from OTAs, meta search engines, airlines, hotel properties, first-party data and other travel intent signals.

Sojern Uncovers the Modern Traveler’s Path to Purchase

This report does not purport to offer the average experience of the modern traveler—instead, it works to dismiss the myth that there is an average traveler.


Heads in Beds

To date we placed more than 16 million heads in beds at hotels both large and small all over the world.


Travelers in Seats

To date we put more than 7 million travelers in seats with regional, national, and international airlines.


Traveler Profiles

Our robust selection of audience profiles cover travelers across their path to purchase.



Year over year we help grow our customers’ business generating more than $13 billion in bookings.

View Customer Success Stories

We work with top travel brands and independent hotels across the world.

Banyan Tree Hotels & Resorts

Sojern’s platform allows Banyan Tree to reach travelers who are actively looking to visit Acapulco and the Mayan Riviera, as well as those who fit into Banyan Tree’s target audience but aren’t aware of these specific properties.


I'm happy to see that we are getting more and more traction.

Sergio Serra / Area Director of the Americas at Banyan Tree

Sojern has impressed us at every step, consistently driving incremental users to Hertz in every market we've expanded our partnership to.

Carine Veyrat / Director Digital Marketing Europe at Hertz

Hertz wanted to broaden its more traditional online marketing channels, such as Search Engine Management (SEM), with newer, cost-effective ways to prospect new customers and increase overall market share.


Want to learn more about our solutions?