Drive Demand. Convert Customers. Build Loyalty.
Far too many travel businesses struggle to find, engage and retain consumers in an overcrowded digital arena. If you’re unable to reach the right traveler at the exact moment they’re most receptive to your message, that ship has sailed.
The Sojern Travel Marketing Platform is the bridge that spans the chasm between you and potential customers. It is a set of easy-to-use technology and services that delivers rich traveler insight, multichannel scale and automated optimization tools that aren’t just time-tested, they’re best-in-class. It puts you in control by providing transparency, performance, and measurement—all in one place.
Unrivaled Traveler Insight
- Enrich Your 1st Party Data
- Profile, Find and Target Your Ideal Travelers
- Build the Perfect Audience for Whatever You Have to Offer
- Gain Deeper Knowledge of Your Customers and Market Trends From Our Travel Insights Reports
- Engage Travelers More Efficiently Across Digital Channels
- Deliver the Right Message In The Right Place at the Right Time
- Future-proof Your Digital Marketing With a Permission-based Multichannel Approach
- Optimize Performance to Drive Awareness, Consideration and Conversions
- Optimize Cross-channel Engagement
- Continuously Maximize Your Marketing Budget
Take Advantage of Our Unrivaled Travel Data & Insights
When you understand how travel businesses are intertwined and have access to the data that drives those businesses, you’ll gain more knowledge to power your marketing decisions. With this expanded visibility, developing targeting strategies and leading prospective travelers along a path to purchase becomes simpler than ever. Learn more about Sojern solutions for Hotels, Destinations and Attractions.
Our Marketing Platform is Your Launching Pad
Before any traveler departs for a destination, they embark on a quest to research, plan and book the perfect trip. As travel businesses struggle to find, engage and retain these consumers in an overcrowded digital arena, a simple solution awaits. The Sojern Travel Marketing Platform is the bridge that spans the chasm between you and potential customers.
The foundation of our platform is the Sojern Traveler EcosystemTM. It’s the culmination of a decade and a half’s worth of development and dedication. During that time, we’ve collected, aggregated and analyzed literally billions of travel intent signals, like hotel and airline booking data, from thousands of travel brands in every corner of the globe—and we do that daily. It’s what truly powers our clients’ success and continued growth.
A Platform that Lets Your Marketing Dollars Work Harder While Making Your Life Easier is the Truest Definition of a “win-win.”
The digital landscape is in constant flux and digital consumers roam freely throughout it. Keeping up with customers online while keeping your campaigns fresh and relevant can feel daunting, yet we all know the importance of delivering the right message at the right place and time. In the end, it’s how conversions are won.
Sojern provides the management tools for digital channels that can seamlessly juggle multiple systems, setups, ad formats, walled gardens and much more. Sojern’s deep multichannel scale streamlines the entire process to help you more effectively manage your resources while efficiently acquiring new customers.
We were entirely too dependent on OTAs, and through Sojern, we’ve been able to flip that. OTA bookings are down and we were able to increase our overall online revenue as a result. One of the main drivers, if not the main drivers of this, was connecting with Sojern. You drive people to our website to book direct. With direct bookings, we are able to better provide for our guests, and then on top of it, we aren’t paying out a huge commission.
“One of the things that made Sojern stand out for us as a partner is your use of data. Working with taxpayers’ money we have to drive value and return, and your effective targeting, consistent monitoring and optimising the campaign as well as the Economic Impact Report helps us maximise impact and measure it. The brand study justified the approach of focussing more on the consideration funnel alongside more tactical led activity. Being able to accurately track so we can see how it's shifting the dial is really important to all DMOs, so it has been great working together.”
I appreciate that with Sojern, we have the branding and direct booking campaigns all rolled into one. With Sojern running all of our digital marketing efforts, we aren’t paying multiple vendors for the same booking, which has simplified things for us. We can see that in the last six months, we have more and more direct business thanks to working with Sojern, which is the ultimate goal of any hotelier.
Gain Even More Insight into Travel Marketing with Sojern Reports
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.