Travel’s Direct Demand Engine / Sojern
About Us

Travel Marketing Experts

Sojern has specialized in traveler path-to-purchase data for over a decade. Delivering more than $13B in direct bookings for clients to date by activating multi-channel branding and performance solutions.

Thought Leadership

Quarterly Insights

Each quarter, Sojern analyzes travel behavior in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific to help travel marketers plan, strategize, and execute strong marketing campaigns.

Data Science

A Next-Gen Platform

The platform uses proprietary data science methods to examine real-time information from OTAs, meta search engines, airlines, hotel properties, first-party data and other travel intent signals.

Sojern Uncovers the Modern Traveler’s Path to Purchase

This report does not purport to offer the average experience of the modern traveler—instead, it works to dismiss the myth that there is an average traveler.

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16M

Heads in Beds

To date we placed more than 16 million heads in beds at hotels both large and small all over the world.

7M

Travelers in Seats

To date we put more than 7 million travelers in seats with regional, national, and international airlines.

350M

Traveler Profiles

Our robust selection of audience profiles cover travelers across their path to purchase.

$13B

Bookings

Year over year we help grow our customers’ business generating more than $13 billion in bookings.

View Customer Success Stories

We work with top travel brands and independent hotels across the world.

HK Express

The HK Express team partnered with Sojern on a Dynamic Creative solution in order to easily generate any number of personalised creatives at a low cost per acquisition (CPA).

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We continue to use Sojern Dynamic Creative today as a way to provide more granular, personalised messaging and reach new travellers.

Michael Lim / Deputy General Manager Marketing
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I’ve been really impressed with Sojern: the campaign has delivered strong results and the team has been friendly, responsive and knowledgeable throughout.

Carrie Thomson / Media Director, Strategic America
Think Iowa City

Think Iowa City and their innovative agency, Strategic America, partnered with Sojern to build awareness and inspire more visits with a multi-channel online marketing campaign.

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