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Q2 2016 Global Travel Insights Report
Download NoweBook: Creating a Website that Converts
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We work with over 800 top travel brands and independent hotels across the world.
Case Studies
“In a competitive market, Sojern has helped make us top-of-mind for holidaymakers, and we’ve been able to reach more in-market travellers looking for flights to Monarch destinations. Sojern’s rich insights and dedicated account management team have helped inform our marketing decisions going forward, and we have since expanded our partnership.”Robert Foulkes, Online Marketing and Custom Insights Manager, Monarch Airlines
Bellstar Hotels & Resorts
Bellstar, a leading operator of resort properties in Western Canada, wanted to increase home page traffic and drive more direct bookings to five of its resort properties.
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Arizona Office of Tourism
Arizona, a popular destination for Spring Training, attracts baseball fans from all over the U.S. The Arizona Office of Tourism partnered with Sojern to implement a two-tiered campaign focusing on the Spring Training months.
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Hertz
Hertz and Sojern began a partnership in 2013 to drive incremental business to Hertz offerings in key European markets. Hertz is the largest worldwide airport general use car rental company.
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July 14, 2016
Brexit not deterring UK race fans from Singapore Grand Prix
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July 13, 2016
Sojern Study Unveils Interesting Summer Olympic Trends and More
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July 13, 2016
Sojern data shows Brazilians are warming to Rio2016
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July 1, 2016
Fourth of July weekend brings explosive travel blitz
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7 Ways to Increase Your Hotel’s Digital Footprint
For hoteliers, driving direct bookings is key to the health and viability of your property—91% of hoteliers report increasing direct bookings as key for the future of their business. In order to attract potential guests to your hotel website, and sell them once they are there, you need to have a strong and expansive digital… Read more »
Iceland Finds Successful Formula
This article was published on September 8, 2016 in the print and online editions of Travel Weekly magazine. It is the thirteenth installment of a series of Sojern-authored columns. Iceland, known for volcanoes, glaciers and the northern lights, is becoming a booming tourism destination as we wrote in the most recent Sojern Data Point column. The… Read more »
4 Things You Need to Know to Market to North American Travelers
According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down 6.6% year over year, and lower gas prices, American travelers have lots of spending power. Canada joins the US in a love of travel—spending an estimated 11.4 billion on domestic travel alone. Reaching and converting these high flyers—and… Read more »
How to Write a CTA That Converts: Hotelier’s Edition
The Call to Action (or CTA) is quite possibly the most important component of your hotel website or landing page—encouraging a potential guest to book with you, learn more, or get your latest deal. If guests aren’t inspired to click that CTA, they won’t end up staying, so, ensuring that your CTA is doing its… Read more »
Sojern’s Latest Report Offers Deep Insights into European Travel
In 2016, a reported one-third of people plan to spend more on travel, with European countries dominating the the list of top spenders. No doubt about it – Europeans are some of the most affluent travellers. Travel and tourism marketers are actively looking for new ways to appeal to them. But there huge variability between… Read more »
Top Tools for Hotel Managers to Organize Your Day
Managing an independent hotel is a Herculean task—you need to keep your rooms full, your guests happy, your staff motivated, and yourself organized. The good news is that you’re not alone in these efforts. Rather, there are a number of trusty tools and applications that can help you handle some of your hospitality headaches:
Best Practices for a High Performing Website [Video]
Hotel marketing experts, Leonardo, partnered with Sojern for a recent event in London. The event, hosted by Masterclass, gave hoteliers a number of tools to drive more direct bookings. Leonardo, in particular, focused on creating a website that converts more travelers. Check out the following video for highlights of the presentation:
Events
September 6-8 Hotel Data Conference
Parag Vohra speaks to distinguished hoteliers on “Beyond Seasonality: How Traveler Perception and Point of Origin Impact Hotel Stay Patterns.”
September 7-9 Florida Governor’s Conference on Tourism
Find Derek Price, Richard Black, and Liz Nowadzky at our Sojern booth.
September 11-14 Georgia Governor’s Conference on Tourism
Stop by and visit Jason Manges at our booth or say “Hi!” during Tuesday morning’s break.
September 13-14 Direct Booking Summit
Amy Devlaliwalla is excited to see you there!
September 14-15 dmexco
We’re thrilled to exhibit with IAB UK! Pop by and enter into a drawing for a Fortnum & Mason luxury hamper.
September 14-16 Colorado Tourism Conference
Visit Josh Yonushonis, Meredith Dillon, and Robert Weise at Sojern’s booth or our hosted lunch on the 15th.
September 19-22 National Parking Association Annual Convention
Brad Nelson looks forward to seeing everyone.
September 21-23 Tennessee Governor’s Conference
Catch Jason Manges introducing the Visitor Profile & Travel Data update to attendees.
September 25-27 West Virginia Governor’s Conference
Jason Manges will be manning our Sojern booth.
September 27-28 Skift Global Forum
We’re thrilled to return to Skift’s conference, and our team would love to connect with you.
September 26-30 Hawaii Tourism Conference
Sylvia Weiler speaks on the Intersection of Hospitality & Technology panel, and Christina Jacobson attends.
September 27-29 Utah Tourism Conference
Josh Yonushonis will be hanging out at our booth.
September 30-October 2 Caribbean Hospitality Industry Exchange Forum
Our newest Sojernista, John Israel, speaks on the “Fishing for Data in the Sea of Information” panel.