Sojern has specialized in traveler path-to-purchase data for over a decade. Delivering over $7B in direct bookings for clients to date by activating multi-channel branding and performance solutions.
Each quarter, Sojern analyzes travel behavior in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific to help travel marketers plan, strategize, and execute strong marketing campaigns.
The platform uses proprietary data science methods to examine real-time information from OTAs, meta search engines, airlines, hotel properties, first-party data and other travel intent signals.
80% of travelers read at least a dozen reviews before booking a hotel. Often, outside third parties are the first point of contact, making guest expectations an uphill battle.
To date we placed over 9 million heads in beds at hotels both large and small all over the world.
To date we put over 5 million travelers in seats with regional, national, and international airlines.
Our robust selection of audience profiles cover travelers across their path to purchase.
Year over year we help grow our customers’ business generating over $10 billion in bookings.
We work with top travel brands and independent hotels across the world.
Sojern’s platform allows Banyan Tree to reach travelers who are actively looking to visit Acapulco and the Mayan Riviera, as well as those who fit into Banyan Tree’s target audience but aren’t aware of these specific properties.
Hertz wanted to broaden its more traditional online marketing channels, such as Search Engine Management (SEM), with newer, cost-effective ways to prospect new customers and increase overall market share.