Zürich Tourism and Sojern Drive an 84% Quiz Completion Rate by Using Native Advertising

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Zürich Tourism and Sojern Drive an 84% Quiz Completion Rate by Using Native Advertising

2,319
page lands in only one month
CHF 8.64
cost per acquisition (CPA) for landing page visits
84%
quiz completion rate

Summary

Zürich Tourism partnered with Sojern in September 2018 to launch a creative campaign that promoted Zürich as a destination for food lovers. Using Native advertising, Sojern reached in-market travellers in a more engaging way and drove thousands of would-be visitors to complete the quiz

Sojern Solutions Used

Advertising Channels

Sojern’s data allowed us to reach a more targeted subset of potential visitors, and the Native format allowed us to tell a story in a way that more traditional online advertising couldn’t. We are impressed with the results.
Evelyne Kunz, Online Marketing Manager

About

Zürich Tourism

Zürich Tourism is in charge of the destination marketing of the Zürich region and employs professionals in the areas of Markets, Convention Bureau, Marketing, Tourist Information, and Finances as well as freelance tour guides.

Zürich Tourism laptop ad example
Zürich Tourism laptop ad example

About

Zürich Tourism

Zürich Tourism is in charge of the destination marketing of the Zürich region and employs professionals in the areas of Markets, Convention Bureau, Marketing, Tourist Information, and Finances as well as freelance tour guides.

Zürich Tourism

Challenge

Zürich has a reputation for its natural beauty and hundreds of art galleries and museums. Something it is perhaps less known for is its culinary diversity. The team launched a creative food quiz on their website, the results of which showcase local restaurants that match the preferences of the respondent. But, the team was challenged with an equally creative way to spread awareness of their quiz, and destination, as a result.

Approach

Zürich Tourism partnered with Sojern in September 2018 on a campaign to encourage foodies in Italy, the UK, and the DACH region to take their quiz, which ran in three languages. They used Native as a way to tell a more holistic story. Native’s creative and copy integrates with the look and feel of the website on which it appears, so it is a less intrusive way of messaging. Zürich Tourism measured quiz page landings and the quiz completion rate, as a result of seeing the Sojern ad.

Results

With billions of traveller search and booking intent signals, Sojern found the right audience for Zürich Tourism. Not only did Sojern locate people who were actively looking to travel to Zürich, or would potentially be interested in doing so, they also inspired them to take the quiz with the beautiful Native creative. During the month-long campaign, Sojern drove over 2,319 visits to the quiz landing page—and achieved an 84% quiz completion rate.

Zürich Tourism mobile ad example

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