Author

Ashley Proceviat

Marketing Director, EMEA & APAC, Sojern

Expertise:
Europe
Booking Engine
Cookieless
Digital Marketing
Direct Bookings
Independent
Metasearch
Multichannel
Travel Trends
Travel Recovery
Hotel
Hotel Chain
First-Party Data
Seasonal Travel

Recent Blogs

Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

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Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel

We break down how to make the most of hotel metasearch.

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Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

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Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs

Pair metasearch with your multichannel strategies to drive direct bookings.

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Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

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Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan

Sojern’s latest travel trends for this Lunar New Year.

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Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

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4 Key Questions to Ask When Evaluating Metasearch Providers

Key things to consider when evaluating metasearch providers.

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Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

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3 Tips for Successful Hotel Metasearch Advertising

Set yourself up for success when it comes to marketing your hotel.

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5 Benefits of Using Metasearch to Advertise Your Hotel

Dig into these five benefits of having a metasearch presence.

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Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

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What Is Hotel Metasearch and How Does it Work?

Begin to understand metasearch and why it’s key to direct bookings.

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A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

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Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

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A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

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European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

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Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

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Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

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Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

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COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

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