Recent Blogs
Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy
There’s still time to make 2023 the most successful direct booking year yet
Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel
We break down how to make the most of hotel metasearch.
Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns
Using both major digital marketing tactics to drive success for your hotel.
Middle East Leads the Charge on 2023 Global Travel Recovery
Travel demand in many MEA countries is up compared to pre-pandemic levels.
Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs
Pair metasearch with your multichannel strategies to drive direct bookings.
Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel
Millions of Americans are fleeing the cold weather to find warmer climates.
Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan
Sojern’s latest travel trends for this Lunar New Year.
Revenge Travel Continues with Holiday Bookings Up on 2021 Levels
Demand for holiday travel continues to be up from last year.
4 Key Questions to Ask When Evaluating Metasearch Providers
Key things to consider when evaluating metasearch providers.
Final Travel Trends Ahead of World Cup Kickoff
The latest travel trends ahead of the 2022 World Cup.
3 Tips for Successful Hotel Metasearch Advertising
Set yourself up for success when it comes to marketing your hotel.
5 Benefits of Using Metasearch to Advertise Your Hotel
Dig into these five benefits of having a metasearch presence.
Travel to Qatar Increases as World Cup Nears
Intent to Qatar rises leading up to the 2022 FIFA World Cup.
What Is Hotel Metasearch and How Does it Work?
Begin to understand metasearch and why it’s key to direct bookings.
A Spotlight on South African Travel Trends
Loosening restrictions in South Africa means an uptick in travel intent.
Longer Trips, International Travel Big this Fourth of July
Americans gear up for the most popular weekend for travel—the 4th of July.
A Spotlight on Turkish Travel Trends
Take advantage of this surge in travel intent to Turkey.
European Summer Travel Heats Up
Planning for summer travel to Europe is already taking off this spring.
Using Mobile to Maximise Your Direct Booking Strategy
Learn how hoteliers can maximise direct bookings through mobile.
Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup
Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.
Drive Direct Bookings & Improve Your Hotel Website Now
Shift budget towards direct bookings and away from third-party providers.
COVID-19: Tendencias de viaje hacia México [Spanish Webinar]
Discutimos los planes de la industria del turismo para abrir el mercado.
