Explore travel marketing trends and insights specific to the North American market.
Read up on the latest digital marketing trends and insights to grow your travel business.
Smarter, Faster, Always-On: The U.S. Destination Marketers’ Approach to 2025
U.S. DMOs are redefining destination marketing in 2025.
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Canadian DMOs in 2025: Embracing Digital, Data, and Video at Scale
Canadian DMOs are driving measurable results at scale.
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Behind the Scenes: How Punta Gorda/Englewood Beach Leverages Sojern’s Co-Op to Boost Local Businesses
Elevate tourism and local business growth with co-op marketing.
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Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination
Nicole Stacey shares why always-on marketing works for Pensacola.
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Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers
Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight
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American Travelers Sold on Summer Vacations, Despite The Price Tag
International travel is top of mind for American travelers this summer.
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Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel
Millions of Americans are fleeing the cold weather to find warmer climates.
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Longer Trips, International Travel Big this Fourth of July
Americans gear up for the most popular weekend for travel—the 4th of July.
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US Travel is Back!
We analyze 2022 search and booking data, and the great growth in the US.
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We Will Not Do Business With Russia
Our hearts go out to the people of Ukraine and those impacted.
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Sojern Recognized Among Top Hotel Digital Marketing Companies
We are thrilled to be recognized among the best in metasearch and adtech.
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Use These US Holiday Insights to Prepare Your Marketing Strategies
We analyze 2021 holiday travel searches and bookings to see strong numbers.
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A Deep Dive Into Metasearch Marketing
Capture travelers throughout the path to purchase with metasearch.
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Findings from The 2020 Report on Travel Advertising in North America
Take advantage of emerging technologies to see huge growth in 2020.
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The Role Creative Testing Plays in Data-Driven Marketing
Data-driven marketing should be at the root of every decision you make.
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5 Ways to Design Effective Hotel Ad Creative
Our top five findings can dramatically improve campaign performance.
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Uniting to Empower the Omaha Community
Sojern receives volunteering award from United Way of the Midlands.
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Sojern Omaha Voted as a Best Place to Work
Sojern was recently voted one of the Best Places to Work in Omaha.
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How Sojern and Strategic America Drove a Half Million in Travel Spend to Iowa City
Iowa City seeks to stand out in a competitive destination market.
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