Travel Trends

Less Than 50 Days to Kickoff: How Can Hoteliers Make the Most of World Cup Travel Demand?

World Cup fever is rising. Here’s how hotels can turn demand into revenue.

DMO Marketing Strategy in 2026: Are You Winning on Performance While Losing on Brand?

The DMOs winning in 2026 are running brand and performance together, not choosing between them.

Inside the State of Destination Marketing 2026: What Every DMO Needs to Know

Discover how destination marketers are adapting in 2026.

Inspire, Engage, Repeat: A Destination Marketer’s Guide to Turning Live Tourism Travelers into Repeat Visitors

This guide shows how destination marketers can attract event-driven travelers and turn them into loyal visitors.

Turning Insights into Action: How Hotels Are Using Technology to Enhance Operations and Guest Experiences

AI is transforming hospitality by enabling personalized, proactive guest experiences and smarter hotel operations.

What Does Sustainable Tourism Really Look Like? A Call to Action in Honor of World Tourism Day

How DMOs can turn sustainability goals into action through data, always-on campaigns, and co-op marketing.

Roadtrips Are Taking Off: Tips for Destination Marketers to Engage Modern Adventure-Seeking Travelers

Tap into the growing road trip trend and engage modern travelers.

The Strategic Shift in 2025 Holiday Travel: Why Value-First Travelers Will Rewrite the Season’s Playbook

Value-first travelers are redefining 2025 holiday travel.

Where Sports Meets Travel: Tips For Travel Marketers To Maximize Sports Tourism Revenue

Learn how travel marketers can tap into the growing sports tourism market.

How AI is Transforming Travel Marketing, And How You Can Use It to Stay Ahead

AI is transforming travel marketing through smarter targeting and personalized experiences.

Is Your Hotel AI-Ready? 7 Strategies for GEO Success

Discover how AI can power smarter GEO marketing.

Destination Marketing in the New Age: A Complete Guide for DMOs

A complete guide for DMOs on data-driven destination marketing, traveler personalization, and campaign measurement.

2025 Trends: How Europe’s DMOs Are Powering Smarter Destination Marketing

European DMOs are shifting toward brand-led, collaborative, and data-driven marketing strategies in 2025.

Re-Engagement That Drives Results: Winning Back Customers with Precision

See how travel brands win back lapsed customers with real-time intent data and personalized cross-channel campaigns.

Smarter, Faster, Always-On: The U.S. Destination Marketers’ Approach to 2025

U.S. DMOs are redefining destination marketing in 2025.

Canadian DMOs in 2025: Embracing Digital, Data, and Video at Scale

Canadian DMOs are driving measurable results at scale.

Reach Resilient Travelers: Engage International Visitors Still Planning U.S. Trips

Discover how to reach resilient travelers—despite global uncertainty.

What Google’s Latest Third-Party Cookie News Means for Travel Marketers—and Why We’re Ready

Google’s cookie delay won’t last—see how Sojern helps travel marketers stay ready.

Caribbean Tourism Boards Go Digital—Here’s What’s Driving the Change

Caribbean DMOs are shifting strategies to meet modern travelers where they are—online.

Tariffs, Inflation, and Shifting Economies: What’s Changing in International Travel—and What Travel Marketers Must Know

Learn how today’s economic shifts are changing travel—and what you can do to reach and convert global travelers.

More Trips, More Spend: How to Win Travelers in 2025

Learn how to capture growing travel demand in 2025.

After the TikTok Ban: Why Facebook and Instagram Should Be Your Next Focus

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

Data Curation: Balance Privacy and Performance in Digital Advertising

Protect user data while maximizing ad effectiveness in a privacy-first world.

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Learn how to engage eco-conscious audiences and boost your destination's appeal.

Google's Cookie Announcement: What it Means for Travel Marketers

Learn how to adapt your strategies to Google's recent cookie update.

Summer Travel Trends: A Record-Breaking Year Equals New Opportunities for Travel Marketers

When summer hits, travel goes full steam ahead–and this year is no exception.

Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future

Artificial Intelligence is going to continue to transform the industry.

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

American Travelers Sold on Summer Vacations, Despite The Price Tag

International travel is top of mind for American travelers this summer.

European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

Explore Sri Lanka Through Culture and Travel Insights

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

Mexican Beach Destinations Riding the Easter 2023 Wave

Mexican beach destination travel trends for Easter 2023

European Resilience Against Adversity Sees Easter 2023 Travel Thrive

European outbound travel trends for Easter 2023

Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan

Sojern’s latest travel trends for this Lunar New Year.

Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

DMO Travel Advertising Trends in 2019

Over 600 travel marketers weighed in on the biggest marketing challenges.

Facebook and Instagram Advertising for Travel: Key Trends Revealed

Facebook Ad Usage is Increasing Across All Formats

Why Programmatic Advertising is Essential to Travel Marketers

Programmatic advertising is essential for travel marketers.

Previous 1 Next