The Wellness Revolution: Hotel Marketing for the Modern Traveler
Wellness tourism has emerged as a powerful trend within hospitality.
Wellness tourism has emerged as a powerful trend within the hospitality industry. In 2022, the size of the global wellness tourism market stood at $814.6 billion, with projections showing a growth rate of about 12% from 2023 to 2030. For hotel marketers, embracing this segment offers opportunities for differentiation and revenue growth. Let’s explore the world of wellness tourism as we break down how you can tap into this growing market.
Wellness tourism is no longer a niche market—it's a global phenomenon. Travelers are looking for experiences that prioritize their physical, mental, and emotional well-being. This shift accelerated during the pandemic, which underscored the importance of health and self-care.
Wellness tourism encompasses a wide range of experiences, from yoga retreats and spa vacations to eco-friendly getaways and mindfulness journeys. Travelers are looking for destinations and hotel accommodations that offer not only relaxation but also opportunities for personal growth.
Market Growth: The wellness tourism market is growing rapidly, and it represents a significant revenue opportunity for hotel chains. In 2020, international wellness travelers spent an average of $1,601 per trip, which was 35% higher than the average international tourist.
Differentiation: In a competitive landscape, offering wellness-focused amenities and experiences can help hotels stand out. Wellness offerings can be a key differentiator and attract a loyal customer base.
Guest Expectations: Modern travelers increasingly expect wellness options as part of their stay. Meeting these expectations can lead to higher guest satisfaction and repeat business.
To successfully tap into the wellness tourism market, you should consider the following strategies:
At Sojern, we understand the importance of catering to the wellness tourism market. Here's how we assist hotel marketers in capitalizing on this trend:
Sojern provides data-driven insights that help hotel chains identify trends and preferences for travelers seeking wellness activities and accommodations. This data informs your marketing strategies and helps you tailor your offerings to exceed guest expectations.
Wellness travelers often have specific preferences based on their reasons for traveling, who they’re traveling with, and their personal interests. We help you understand and target these travelers with relevant content and offers, ensuring they find the wellness experiences they desire.
Sojern helps you maximize your channels to reach a global audience of wellness-focused travelers. Through multichannel digital strategies, you can create messaging that engages travelers in the channels they frequent the most.
Wellness tourism represents a thriving and dynamic market that global hotel chains should not overlook. Embracing this trend can lead to increased revenue, guest loyalty, and unique positioning in the competitive hospitality industry. To learn how to adjust your marketing strategies to reach your ideal travelers, reach out to our hotel marketing experts today.
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“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.