Author

Kerrigan Flynn

Content Marketing Manager, Sojern

Kerrigan shares her passion for storytelling, brand development, and strategy as the Content Marketing Manager at Sojern. Throughout her career, she’s been fascinated by communication in all capacities, completing her master’s degree in Integrated Media Communication from the University of Nebraska-Lincoln. Kerrigan explores her love of storytelling while playing DnD with her friends, grinding away at video games, and dominating board games on the weekends.
Kerrigan shares her passion for storytelling, brand development, and strategy as the Content Marketing Manager at Sojern. Throughout her career, she’s been fascinated by communication in all capacities, completing her master’s degree in Integrated Media Communication from the University of Nebraska-Lincoln. Kerrigan explores her love of storytelling while playing DnD with her friends, grinding away at video games, and dominating board games on the weekends.
Kerrigan shares her passion for storytelling, brand development, and strategy as the Content Marketing Manager at Sojern. Throughout her career, she’s been fascinated by communication in all capacities, completing her master’s degree in Integrated Media Communication from the University of Nebraska-Lincoln. Kerrigan explores her love of storytelling while playing DnD with her friends, grinding away at video games, and dominating board games on the weekends.
Expertise:
Co-Op
Cookieless
AI
Destination
Digital Marketing
First-Party Data
Global
Europe
Hotel
DEI
Metasearch
Sojern Culture

Recent Blogs

Strength in Numbers: How Co-Op Marketing Empowers Hotel Marketers and Their Partners

Explore how hotels leverage the power of co-op marketing to drive growth and success.

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A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

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Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

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The Evolution of Retargeting: Adapting to a Cookieless World

Cookieless is coming and retargeting as we know it, is going to change.

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Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

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Transforming Hospitality: How Digital Marketing Elevates the Guest Experience

Digital marketing is a powerful tool for hoteliers to engage their guests.

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Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

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New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

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Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers

Privacy isn't a roadblock, but an avenue for building trust.

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The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

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Reaching LGBTQ+ Travelers in the Moments That Matter

LGBTQ+ consumers are putting their money where their values are.

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Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

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Increase Campaign Performance With Always-On Marketing For Your Destination

Think outside of traditional seasonal advertising with always-on marketing.

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Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

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Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns

Always-on marketing takes a dynamic and ongoing approach to digital.

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Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand

Capitalize on the high season in a competitive market with SEM.

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Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

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Unlocking the Power of Artificial Intelligence: A Guide to AI-Powered Audiences and Campaign Automation

Let’s decode the capabilities of AI and what it means for travel marketers.

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New eBook: The Destination Marketer’s Guide to Always-On Marketing

Destination marketers can capitalize on travel demand all year round.

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Pixels and Cookies: How to Optimize Your Travel Marketing Metrics

Understand the difference between pixels vs. cookies for your marketing.

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Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

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Create Experiences For LGBTQ+ Travelers With Your Destination Marketing

Build experiences that welcome LGBTQ+ travelers with open arms.

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Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

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Solving Hotel Marketing Challenges with a First-Party Data Strategy

Solve your biggest hotel marketing challenges with first-party data.

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MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist

Build relationships with MICE planners to bring in new travelers.

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Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

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Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023

2023 offers bright opportunities for your brand, especially with design.

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MICE: Engage and Inspire Event Planners to Visit Your Destination

Showcase what makes your destination special to attract MICE planners.

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How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

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Q&A: Make the Most of Your Destination’s Sustainability Efforts

We answer your destination's biggest questions about sustainability.

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Programmatic Advertising Guide For Travel Marketers

Programmatic advertising activates your messaging to the right users.

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Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

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Showcase Your Destination's Sustainability Initiatives Online and Off

By using data, destination marketers can find their ideal travelers online.

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Founding Employees Speak to 15 Years of Innovation at Sojern

Congratulations to our founding employees on 15 years with Sojern!

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Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

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Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

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Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

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Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

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Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

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Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

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