New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

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November 28, 2023

In the ever-evolving digital landscape, one thing remains certain: change is constant. For Destination Marketing Organizations (DMOs), digital marketing demands continuous planning and adaptation to maintain a competitive edge. It's about more than just keeping up. It's about leading the way. Our latest report shares insights to help guide you to do just that.

In partnership with Digital Tourism Think Tank, The State of Destination Marketing Report 2024 analyzes valuable input from over 300 global DMOs, governments, and associated entities. The inspiration for the study comes from the global changes, emerging priorities, and dynamic market trends that are currently reshaping the tourism industry. These shifts have altered the tourism landscape—impacting demand, and revealing new avenues of opportunity.

With this report, we examine the state of destination marketing from four distinct angles:

  • Strategy and Performance: Unpacking the roles and tools that DMOs rely on to drive their digital marketing decisions and tactics.
  • Media Landscape: Exploring the current landscape of content and marketing investments. What does it look like, and where is it heading?
  • Data and Insights: Analyzing how strategies are evolving in response to the shifting landscape of consumer data.
  • Emerging Trends: Delving into the rise of artificial intelligence (AI) and its pivotal role in destination strategies, the significance of sustainability and environmental impact, and social diversity and equality.

Download our report today to learn how DMOs are harnessing data to make informed marketing decisions, fine-tune their tactics, and stay relevant in a digital landscape where everyone's vying for attention. 

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