New Report: The State of Destination Marketing 2024
Our latest report shares insight to help guide DMOs when planning for 2024.
In the ever-evolving digital landscape, one thing remains certain: change is constant. For Destination Marketing Organizations (DMOs), digital marketing demands continuous planning and adaptation to maintain a competitive edge. It's about more than just keeping up. It's about leading the way. Our latest report shares insights to help guide you to do just that.
In partnership with Digital Tourism Think Tank, The State of Destination Marketing Report 2024 analyzes valuable input from over 300 global DMOs, governments, and associated entities. The inspiration for the study comes from the global changes, emerging priorities, and dynamic market trends that are currently reshaping the tourism industry. These shifts have altered the tourism landscape—impacting demand, and revealing new avenues of opportunity.
With this report, we examine the state of destination marketing from four distinct angles:
Download our report today to learn how DMOs are harnessing data to make informed marketing decisions, fine-tune their tactics, and stay relevant in a digital landscape where everyone's vying for attention.
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“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.