Reach Resilient Travelers: Engage International Visitors Still Planning U.S. Trips

Travel habits change. Plans get paused. But here’s the good news: there are always travelers who are still eager to explore—and the U.S. remains high on their lists.

At Sojern, we help you find and connect with these resilient travelers—people who are actively planning trips, even when times feel a little unpredictable. They’re searching, dreaming, and getting ready to book. And with the right strategy, you can be the brand they choose when they’re ready to hit “confirm.”

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Meet the Travelers Still Saying “Yes” to the U.S.

Not every traveler slows down when the world gets uncertain. Some lean in, and keep making plans. Our job is to help you focus on the ones who are still looking to the U.S. for their next adventure.

Using real-time travel intent data, we find those who:

• Have searched for U.S. trips recently
• Are planning but haven’t booked yet
• Are engaging with travel content and ready for the next step

We can tailor the timing to fit your campaign, but most often, we’re looking at travelers who’ve shown interest in the last 30 days. That way, your marketing efforts reach people while their excitement is fresh—and while they’re most likely to take action.

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How We Help You Turn Interest into Action

When you work with Sojern, you’re not just reaching an audience—you’re reaching your audience. Here’s how we make that happen:

• Zero in on top feeder markets: We help you prioritize where your best travelers are coming from, so you can craft messaging that feels right at home.
• Personalize based on real behaviors: Our insights come straight from what travelers are actually searching and planning. That means your campaigns feel more relevant—and get better results.
• Maximize every impression: Why waste time (and budget) on travelers who aren’t ready to book? We help you focus on the ones who are, improving your return on ad spend and growing awareness for your destination.

It’s about being smarter with every dollar, and showing up in the right moment for the right traveler.

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Why It Matters Right Now

In a world where things can change quickly, travelers who keep planning are gold. They’re focused. They’re ready. And they want to hear from you.

We’re here to make sure you don’t miss that opportunity.

By targeting resilient travelers with Sojern, you can keep your marketing strategy strong, your brand top of mind, and your results on track—no matter what’s happening in the world.

Let’s make sure your brand is first in line when travelers are ready to book.

Talk to us about how we can help you find and connect with resilient travelers today.