Harness the Power of Sustainability for Your Destination
Find inspiration from DMOs implementing sustainability around the world.
More and more of today’s travelers are thinking about sustainability when planning for their next trip. We know that 87% of travelers are focused on sustainability and want to do good in the communities they're arriving in. Yes, product offerings and packaged experiences are important, but these travelers want to know their money is going to the right place. This means supporting your values as a destination, and knowing how your offerings and experiences impact the earth.
Making change around sustainability starts with reframing your goals around tourism. As destination marketers, growing visitation is crucial, but that growth affects the infrastructure, environment, local communities, and other economic sectors of your destination. Implementing new sustainability strategies will require dialogue, inclusivity, and collaboration with the communities you’re a part of. Then, you can learn what initiatives are important to your communities and get buy-in when you start implementing them.
Implementing real changes to make your destination sustainable takes a lot of strategy and planning. Start to think about what your destination will focus on, whether it’s food waste, conservation, transportation, or more. Find inspiration from these destinations that have worked with Sojern and are executing powerful sustainable initiatives:
Each of these DMOs focuses on different initiatives that best serve their visitors, locals, and environments. Sustainability for them is engrained in everything they do and they continue to find creative ways to promote it. It’s not just about keeping up with the newest trends anymore, it’s about taking care of what you have and getting the right messaging in front of travelers who are looking for sustainable experiences.
For more sustainability resources, our next blog in this series will include four ways to jumpstart sustainability in your marketing plans. You’ll gain an understanding of user-generated content and more examples of how DMOs are implementing sustainability around the world.
Until then, check out our sustainability webinar with Stephanie Dunford, sales director at Sojern, and Zoë Weldon, community growth lead at CrowdRiff to learn more.
Align your digital marketing strategies with eco-conscious efforts.
Cory Jobe shares his always-on marketing experience with Sojern.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
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