Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability
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Sustainability efforts are top of mind for destinations around the globe and travelers are prioritizing visiting sustainable destinations now more than ever. Along with the investment your team is putting toward sustainability, how are you supporting these efforts with digital marketing? Sojern’s Sales Director, Stephanie Dunford, shares how destinations can get in front of travelers to drive sustainability efforts through digital marketing. Zoë Weldon, Community Growth Lead for CrowdRiff, will walk through ways you can take advantage of user-generated content to promote sustainability in your destination.
It all starts with the traveler–learn about how you can get in front of travelers that care the most about sustainable travel
Actionable tips for promoting sustainability across your website, social channels, and more through user-generated content
Q&A with our destination experts
Community Growth Lead, CrowdRiff
Zoë Weldon is the Community Growth Lead at CrowdRiff. Her focus is on supporting CrowdRiff’s 800+ travel & tourism marketers to feel more connected, united and supported. Zoë has a background in growing communities online and IRL, locally and globally. She is also a passionate traveler, surfer, and podcaster.
Stephanie Dunford drives strategic thinking, data-driven programmatic digital media campaigns, and in-depth economic impact analysis. Over the past 6 years at Sojern, Stephanie has driven new business development initiatives and partnered with the world's largest DMO and attraction brands across the entire digital ecosystem. With more than 10+ years of experience in the marketing industry, Stephanie has held roles in data-driven marketing management across global travel and non-travel brands.