New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Finding and engaging the most profitable guests requires getting to know them–their preferences, habits, and how these might change based on trip type. This attention to detail enables the personalization that earns the attention and loyalty of high-spending travelers today.

The best marketers use the online and offline data they have about their guests (“first-party data”) to attract new guests and grow loyalty. First-party data gives you an inside look at how your guests behave online to help you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Benchmark Research Partners and Sojern surveyed hoteliers around the world to discover how they are using first-party data and the results they are seeing.

In our latest webinar, we are giving you an exclusive look at our findings, including:

  • Who has built a first-party data strategy so far, and why
  • The results hotel marketers are seeing from first-party data to date
  • Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
  • How hotel marketers around the world, like Wyndham, are implementing first-party data

Webinar Speakers

Dawn Briggs

Senior Director, Global Strategic Accounts

Dawn Briggs oversees Sojern’s global strategic accounts, helping ensure that customers have access to Sojern's best-in-class digital marketing solutions, powered by unique first-party and travel industry data. With over 20 years of digital advertising sales experience, Dawn has worked for start-ups to established brands, providing impeccable customer service and exceeding her customer’s marketing KPIs. Dawn has her bachelors from Union College and received her masters from Syracuse University.

Josiah Mackenzie

Principal & Founder, Benchmark Research Partners

Josiah is the founder and Principal of Benchmark Research Partners, a research firm specializing in helping industry participants understand market changes and opportunities through peer benchmarking data. He is also the publisher of Hospitality Daily and Hotel Operations, which thousands of hoteliers read each month for ideas on how to delight guests and deliver financial results. Josiah previously held global marketing leadership roles at technology companies serving the hotel industry through investor relations, revenue management, and operations.

Jacquelyn DiStasi

Senior Director, Digital Analytics & Optimization, Wyndham Hotels & Resorts

Jacquelyn is the Senior Director, Digital Analytics & Optimization, for Wyndham Hotels & Resorts, the world’s largest hotel franchisor with over 9,100 hotels in more than 95 countries. She manages all aspects of reporting and analysis for 23 responsive brand websites, 13 language variants, and both native iOS/android apps, including performance monitoring, customer journey analysis, visitor segmentation, and financial modeling. In addition to digital analytics, she also leads Wyndham’s digital optimization and AB testing practice as well as CDP enablement and activation. Prior to her current position, she also held roles in market research and business intelligence. She received a B.S. in Marketing from the University of Maryland and a M.S. in Marketing from Columbia University.

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Europe, Latin America, and North America Webinar
November 29, 2022
9AM PT / 5PM BST
Asia Pacific, Middle East, and Africa Webinar
November 30, 2022
11:00AM GST / 15:00 SGT, (BST +7)

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Finding and engaging the most profitable guests requires getting to know them–their preferences, habits, and how these might change based on trip type. This attention to detail enables the personalization that earns the attention and loyalty of high-spending travelers today.

The best marketers use the online and offline data they have about their guests (“first-party data”) to attract new guests and grow loyalty. First-party data gives you an inside look at how your guests behave online to help you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Benchmark Research Partners and Sojern surveyed hoteliers around the world to discover how they are using first-party data and the results they are seeing.

In our latest webinar, we are giving you an exclusive look at our findings, including:

  • Who has built a first-party data strategy so far, and why
  • The results hotel marketers are seeing from first-party data to date
  • Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
  • How hotel marketers around the world, like Wyndham, are implementing first-party data
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Webinar Speakers

Dawn Briggs

Senior Director, Global Strategic Accounts

Dawn Briggs oversees Sojern’s global strategic accounts, helping ensure that customers have access to Sojern's best-in-class digital marketing solutions, powered by unique first-party and travel industry data. With over 20 years of digital advertising sales experience, Dawn has worked for start-ups to established brands, providing impeccable customer service and exceeding her customer’s marketing KPIs. Dawn has her bachelors from Union College and received her masters from Syracuse University.

Josiah Mackenzie

Principal & Founder, Benchmark Research Partners

Josiah is the founder and Principal of Benchmark Research Partners, a research firm specializing in helping industry participants understand market changes and opportunities through peer benchmarking data. He is also the publisher of Hospitality Daily and Hotel Operations, which thousands of hoteliers read each month for ideas on how to delight guests and deliver financial results. Josiah previously held global marketing leadership roles at technology companies serving the hotel industry through investor relations, revenue management, and operations.

Jacquelyn DiStasi

Senior Director, Digital Analytics & Optimization, Wyndham Hotels & Resorts

Jacquelyn is the Senior Director, Digital Analytics & Optimization, for Wyndham Hotels & Resorts, the world’s largest hotel franchisor with over 9,100 hotels in more than 95 countries. She manages all aspects of reporting and analysis for 23 responsive brand websites, 13 language variants, and both native iOS/android apps, including performance monitoring, customer journey analysis, visitor segmentation, and financial modeling. In addition to digital analytics, she also leads Wyndham’s digital optimization and AB testing practice as well as CDP enablement and activation. Prior to her current position, she also held roles in market research and business intelligence. She received a B.S. in Marketing from the University of Maryland and a M.S. in Marketing from Columbia University.

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