New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

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Finding and engaging the most profitable guests requires getting to know them–their preferences, habits, and how these might change based on trip type. This attention to detail enables the personalization that earns the attention and loyalty of high-spending travelers today.

The best marketers use the online and offline data they have about their guests (“first-party data”) to attract new guests and grow loyalty. First-party data gives you an inside look at how your guests behave online to help you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Benchmark Research Partners and Sojern surveyed hoteliers around the world to discover how they are using first-party data and the results they are seeing.

What You'll Learn

Focus:

  • Who has built a first-party data strategy so far, and why
  • The results hotel marketers are seeing from first-party data to date
  • Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
  • How hotel marketers around the world, like Wyndham, are implementing first-party data

Webinar Speakers

Dawn Briggs

Senior Director, Global Strategic Accounts

Josiah Mackenzie

Principal & Founder, Benchmark Research Partners

Jacquelyn DiStasi

Senior Director, Digital Analytics & Optimization, Wyndham Hotels & Resorts

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New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

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November 29, 2022
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Finding and engaging the most profitable guests requires getting to know them–their preferences, habits, and how these might change based on trip type. This attention to detail enables the personalization that earns the attention and loyalty of high-spending travelers today.

The best marketers use the online and offline data they have about their guests (“first-party data”) to attract new guests and grow loyalty. First-party data gives you an inside look at how your guests behave online to help you target and engage your audiences on an individual level.

As first-party data becomes critical to the hotelier’s toolkit, Benchmark Research Partners and Sojern surveyed hoteliers around the world to discover how they are using first-party data and the results they are seeing.

What You'll Learn

Focus:

  • Who has built a first-party data strategy so far, and why
  • The results hotel marketers are seeing from first-party data to date
  • Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
  • How hotel marketers around the world, like Wyndham, are implementing first-party data

Webinar Speakers

Dawn Briggs

Senior Director, Global Strategic Accounts

Josiah Mackenzie

Principal & Founder, Benchmark Research Partners

Jacquelyn DiStasi

Senior Director, Digital Analytics & Optimization, Wyndham Hotels & Resorts

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

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With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar

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