Last week, Google announced it will not move forward with offering an opt-out prompt for third-party cookie tracking in Chrome, pausing its long-running plans to deprecate third-party cookies altogether. For many marketers, this update feels like a welcome sense of stability.
Google’s delay on cookie deprecation might buy a little more time, but at Sojern, it just confirms what we’ve known all along: cookies have been fading for years, and marketers need more than one way to connect with travelers. The future of digital marketing is all about a smarter, multi-ID approach—one that’s built on privacy-first design and AI-powered automation to help you drive real performance at scale.
That’s why the Sojern Travel Marketing Platform is already built to keep your marketing strong, using a mix of privacy-first identifiers—across programmatic, metasearch, social, display, email, and more. By combining a diverse range of opt-in and opt-out IDs, including first-party cookies, hashed emails, household IDs, mobile ad IDs, and others, our platform helps you connect with travelers in a personalized, privacy-first way, whether third-party cookies are available or not. With future-ready solutions already in place, you can stay focused on growing your business, while our platform handles the shifts happening behind the scenes.
No matter how the technology changes, Sojern is built to adapt. We’ll continue to lead with innovation, ensuring our partners can find, engage, and convert travelers with confidence.
Looking ahead, our mission stays the same: Deliver best-in-class travel marketing to help hospitality marketers drive and optimize demand, with the best tools available—today and tomorrow.
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