COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]
Travelers are looking for inspiration on Facebook and Instagram.
“Travel has been one of the earliest and hardest hit industries. The World Travel and Tourism Council estimates the travel industry could lose up to $2.1T in revenue and 75 million jobs just this year due to the virus.”
Unfortunately these figures ring true for many of us in the travel space as we know first hand the devastating impact of COVID-19.
But, there is also opportunity. Travelers are still seeking experiences. They’re getting to know their local surroundings through staycations, capitalizing on the opportunity to check out drive markets, and trying things in their respective regions they may not have tried otherwise while international travel remains on hold for most. These travelers are looking for inspiration on Facebook and Instagram, and with over 2 billion active users, getting your brand on these platforms is a sure way to get in front of travelers looking to book.
Hear from Facebook travel experts on specific things you can do to get your brand in front of those looking to travel now and drive them from inspiration to booking.
Although the future is not certain, one thing is clear; regardless of what stage of reopening you are in, social media is a key to your success during recovery. On our webinar, Facebook joins Sojern to talk about how travel marketers can use Facebook and Instagram to drive engagement and bookings. We will share best practices for paid and non-paid marketing campaigns, examples of messaging to use during the different phases of recovery, and recommendations on how to target those looking now versus those looking in 2021.
View more real-time insights on Sojern's Travel Insights dashboard.
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“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.