Sojern's Bing Ads Badge: Boost Your Reach and Bookings

Worldwide, there are 6,586,013,574 online searches conducted every day. And, approximately one-third of all those searches are done on Bing. We at Sojern are proud to announce that we’ve earned our official badged partner with Bing and can bring a new layer of service and expertise to help our clients reach the millions of Bing searchers.

How Sojern Harnesses Search

When consumers start travel planning, heading to your search engine of choice is a no-brainer first step. And the heavy hitters in the travel industry know that search engines are the place to capture travelers attention: Priceline.com Group spent $3.5 billion dollars on pay-per-click ads in 2016. Trying to compete with the big brands and their big budgets is a real challenge for independent hoteliers.

‍That’s where Sojern comes in. Our search offering is a unique pay-for-performance model. Hoteliers only pay for an ad that results in a completed stay. We take on all the risk of paying for the ad, testing keywords, and optimizing your campaign. Our unique offering has driven success for our clients, such as Boone Tavern Hotel, where we drove $41k in incremental direct revenue through SEM (Search Engine Marketing).

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Earning Our Bing Badge

As we manage our clients SEM accounts across Bing & Google Adwords—where we’ve also earned our partner badge—we earned our Bing Partner Badge. Becoming a Bing Partner means Sojern:

Provides high-quality service to our clients,
Demonstrates proven online marketing expertise,
Harnesses technology to ensure our clients achieve the best results possible with Bing Ads.

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We are proud to earn this badge. We will continue to deliver impressive results for our clients, like Boone Tavern Hotel, who note about the partnership:

“Our goal is to always increase occupancy and ADR, and with the partnership with Sojern, we have. They’ve also helped us drive additional direct bookings which helps us own the relationship with our guests and increase repeat bookings.” —Donna Robertson, Director of Sales and Marketing at Boone Tavern Hotel

Connect with us to learn more about our search engine marketing offering.

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Our digital ad experience with Sojern has been nothing short of top-notch. Valencia Hotel Group tends to move quickly with various strategies, A/B testing, and consistency exploring the digital space. The creative team at Sojern works alongside with us to deliver ads that speak to our brand in a timely fashion. Sojern works very effectively with keeping our lines of communication open and being aware of our internal deadlines. When the digital ads are presented to us, the team at Valencia Hotel Group is consistently pleased with the designs delivered. They have been an amazing strategic partner.

Amy Trench

Corporate Director of Brand Marketing and PR

"My experience with Sojern design team was very smooth and efficient. The example/template provided was very helpful, to explain what we were looking for. Based on all brand elements (ie: fonts, colors, tagline…) and a selection of pictures I provided, they were able to put together a very nice and well-balanced ad selection."

Magali Simonot

Complex Marketing Manager

"It was an absolute pleasure working with the entire team at Sojern. We were looking for a simple way to reach potential guests on social media, and Sojern provided a simple solution. They answered all our questions quickly and put together well-designed ads that the entire staff was thrilled with and did it quickly."

Knute Gregory

Marketing Manager

"Sojern’s ad creative offering is great! For agencies or advertisers who do not have the ability to provide their own creative, Sojern offers complimentary ad creative with media buy-in. The ad creative process is seamless and turnaround times are exceptional."

Simran Gabri

Manager, Digital Media

"Thanks to Sojern's Reputation Manager, we can communicate with guests effectively, identify problems promptly, and resolve guest issues instantly. Instead of negative experiences, we turn them into opportunities to enhance their impression."

John Garito

Revenue Manager

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We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.

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Sojern Earns Official Badged Partner Status with Bing Ads