COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]
Gli esperti condividono le loro opinioni sul digitale per il turismo.
Mercoledì 8 luglio abbiamo parlato con un gruppo di esperti del settore per avere le loro opinioni sulla trasformazione digitale del settore turistico. Baglioni Hotels & Resorts, Alpitour World, The Data Appeal Company e Toscana Promozione si sono riuniti per rispondere alle vostre domande, affrontando temi come il cambiamento del comportamento dei consumatori, quali strategie si stanno evolvendo e come la trasformazione digitale può aiutare l'industria a riprendersi.
Guarda il webinar qui:
Align your digital marketing strategies with eco-conscious efforts.
Cory Jobe shares his always-on marketing experience with Sojern.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
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