Sojern Launches on the Xola App Store
Tour and activity operators can drive direct bookings to their site.
Sojern is now available on the Xola App Store. This will allow tour and activities operators to more easily influence in-destination travelers by signing up for Sojern directly. By combining the power of Xola with Sojern’s digital advertising solution, tour and activity operators can easily drive direct bookings directly to their site.
Xola is an online booking system built for tour and activity operators. Xola provides a comprehensive software suite for tour and activity operators, covering every aspect of their business, including online and back-office reservations, payment processing, scheduling, inventory and guide management, customer relationship management, and distribution to the leading online travel agents. Xola’s mission is to empower tour companies and local economies with the industry's most powerful, modern, and easy-to-use software.
Sojern makes digital advertising easy! Sojern is the one-stop-shop for attraction and tour operators who want to influence people to learn more about them and book directly on their website. With Sojern, you get access to the most popular digital advertising channels: Facebook, Instagram, Google display network, mobile, and more – all from one vendor.
Sojern and Xola partner to make it easier for tour and activity operators to market directly to travelers in destination. By integrating the Xola booking engine with Sojern's world-class programmatic advertising solutions, tour and activity operators can effortlessly reach travels searching for tours and activities in their market, drive them to book direct and then track and measure their success.
A true multi-channel approach that starts with building awareness. Sojern identifies people coming to your city or already on your streets looking for something to do and influences them to learn more about you. When a traveler is ready to book, we drive them directly to your website where they complete the booking transaction. Plus, you’re able to view your online account where you can monitor campaign performance.
"As Xola moves upmarket, we are thrilled to partner with Sojern, the experts in travel advertising. Coupling Xola’s powerful booking and management software with Sojern’s advanced advertising platform, we are now able to help our customers drive more direct bookings and bring actionable insights to our customers more than ever before." - J. Scott Zimmerman, CEO, Xola
“We are thrilled to be partnering with Xola - a leading platform in the Tour and Activity industry. Combining their powerful booking software and management systems with our expertise in digital advertising, we are positioned to bring the client and guest experience to a new level.” - Cady Wolf, VP of Strategic Alliances, Sojern
Find Sojern in the Xola app store today. If you’re already a Xola user sign up for Sojern.
Capitalize on increased demand during major events to drive bookings.
Align your digital marketing strategies with eco-conscious efforts.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.