COVID-19: Optimizing Your Website for Direct Bookings [Webinar]
Travelers are using your website when dreaming and planning their trips.
As we look to the recovery phase in travel, Sojern aims to arm travel marketers with the tools to drive direct bookings and own the customer experience. When travelers book directly with you, you own the relationship from beginning to end. Not only can you potentially convert that customer to a loyalty member, but you can engage and upsell before they arrive, and of course, remarket to them after.
One important, and often overlooked aspect in the effort to drive bookings in the travel space, is a website and its effectiveness to convert travelers. Your website is your main source of communication and one that travelers are using when dreaming and planning. Travel marketers that spend time and money on their websites can benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability. Your website is “always on” representing your brand, even when you can’t be, which is especially important now, to remind potential guests you’re still operating or you’ll be back.
The right content and website experience drives online bookings for travel brands. If it’s too difficult or confusing to book, the load times are slow, or you don’t have a booking engine, you won’t see bookings. Ideally, your website should be simple, readable, and should showcase your unique branding throughout. You should ensure that the ‘Menu’ is easy to find and navigate, the photo showcases offerings and amenities in a way that inspires booking, where to book is easily identified and finally, the content is succinct, clear, and on brand.
During this challenging time for travel brands, this is also a great opportunity to put your commitment to cleanliness, and your refund policies, front and center on the homepage to establish trust and, as a result, inspire bookings. Everything you post your website can be a time saver for you. Answering questions in a FAQ format for your customers before they arrive can also make them feel confident in choosing your brand.
COVID-19 brought travel to a halt. As things slowly open up, how can you get more website visitors to book? In this webinar, we discuss how travel brands can drive travelers to their websites and optimize their websites to get them to book. The Hotels Network joins Sojern and discusses tactics you can implement today to help increase conversions on your website. As we’ll mention in this webinar, if you are interested in trying out The Hotel Network services, Sojern customers can get a free trial through August 31. Check out the details here.
View more real-time insights on Sojern's Travel Insights dashboard.
Capitalize on increased demand during major events to drive bookings.
Align your digital marketing strategies with eco-conscious efforts.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.