Sojern Gives Back to Promote Literacy
We partnered with the United Way of the Midlands to promote literacy.
Last week more than 450 Sojernistas from more than 13 countries descended on Omaha, NE for our annual global employee conference, GloCon. We spent the week learning about what the future holds for Sojern, meeting coworkers from around the world, and working with our teams on exciting projects while practicing our five core values—center around the customer, be genuine, champion diversity, deliver wow, and win as a team.
While Sojern is a global company, we focus on making an impact at the local level through our corporate social responsibility program, Sojern Gives Back. And GloCon was no exception. After a day of learning, the whole company took a moment to give back to the community by partnering with the United Way of the Midlands in their efforts to effect change in the area of literacy and grade level reading. Altogether, we contributed more than 675 volunteer hours to help promote literacy, getting us closer to our 2018 goal of 8,000 total volunteer hours.
Did you know that the most important predictor of high-school graduation happens by third grade? By the end of the third grade, students shift from learning to read, to reading to learn. If a student cannot read proficiently by the end of their third-grade year, reading to learn becomes a constant struggle that leads to a higher risk of dropping out of school completely.This critical literacy milestone has a direct impact on a global scale. Consider the following statistics:
It’s up to everyone to help this global issue. Schools cannot succeed alone. One of the most interesting, yet simple, facts to help literacy is that reading needs to be fun. During GloCon, we assembled 500 literacy kits for United Way—focusing on making reading fun. The literacy kits contained our favorite childhood book that every Sojernista donated and personally signed, fun activities, resources that families can utilize to access books during the summer months, and a neat bag to carry everything in.
On June 21st, the United Way of the Midlands will be distributing a total of more than 1,500 books to help local children enjoy reading, all included in the 500 literacy kits we completed.
On a personal note: As a new Sojern employee, I was overwhelmed not only by the generosity of Sojern but the generosity of each and every employee. Sojern employees were only asked to donate a single book; however, many donated two or more books. My global colleagues even donated books in their local language, as well as English. And during the event, we all banded together to complete all of the kits in record time—even at times with our C-Suite sitting on the floor to help.I am excited to see where and how we will meet our goal of 8000 volunteer hours.
Learn more about the challenges children in low-income families face when they are learning to read by watching this video produced by the Campaign for Grade-Level Reading:
Find a United Way close to you here.
Align your digital marketing strategies with eco-conscious efforts.
Think outside of traditional seasonal advertising with always-on marketing.
There’s still time to make 2023 the most successful direct booking year yet
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.