Sojern, Travel’s Direct Demand Engine, Earns Google Partner Status For Search, Mobile

We are excited to announce a new level of partnership with Google.

August 10, 2017

As Google’s only Certified Marketing Partner for travel, based on our programmatic expertise, we are excited to announce a new level of partnership. Sojern is officially a badged Google Partner, with specializations in Search and Mobile advertising.

This distinction recognizes Sojern for our success in delivering high-value campaigns. It also gives us access to additional services, products, and information. Since Google provides these only to their badged Partners, we can further support and exceed our clients' expectations.

Becoming a Google Partner

Achieving Google Partner status means Sojern has:

  • Demonstrated sustained skill and expertise,
  • Met Google ad spend requirements,
  • Delivered company, agency, and client revenue growth,
  • Grown our client base

Sojern’s badge includes specializations in Search and Mobile advertising. Specializations recognize companies that earn Partner status and demonstrate increased performance and product expertise in AdWords products.

Unique Pay-for-Performance SEM Model

After launching Search Engine Marketing (SEM) for independent hoteliers as part of our RevDirect™ service, our clients have seen incredible results, not only on the Search Engine Results Page (SERP), but also in direct bookings and revenue. Most models run SEM on a pay-per-click basis. Sojern only charges on clicks that turn into realized revenue. So, if a potential guest clicks on the ad but doesn’t book or books and later cancels, our client doesn’t pay a cent.Banyan Tree Mayakoba, part of one of the world’s leading international operators in the hospitality and spa industry, partnered with Sojern in 2016. After adding SEM to their existing display campaign with Sojern, they drove an additional 140 direct bookings. In just five months, they enjoyed $500,000 in direct booking revenue and increased search ROI from 1.5:1 to 7:1. You can read more about the results here.

Sergio Serra, Area Director The Americas at Banyan Tree Hotels & Resorts, says, “It’s not a coin toss—it works because it is performance-based. That’s the beauty of it! The only SEM I run now is through Sojern.”

To learn more about partnering with Sojern, contact one of our experts today.

More Articles
You Might Be Interested In

This is some text inside of a div block.
September 19, 2023

Align your digital marketing strategies with eco-conscious efforts.

This is some text inside of a div block.
September 7, 2023

Think outside of traditional seasonal advertising with always-on marketing.

This is some text inside of a div block.
August 1, 2023

There’s still time to make 2023 the most successful direct booking year yet

Gain Even More Insight into Travel Marketing  with Sojern Reports

Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.

View Reports