Sojern: Your Google Partner for Travel Advertising Success

As Google’s only Certified Marketing Partner for travel, based on our programmatic expertise, we are excited to announce a new level of partnership. Sojern is officially a badged Google Partner, with specializations in Search and Mobile advertising.

This distinction recognizes Sojern for our success in delivering high-value campaigns. It also gives us access to additional services, products, and information. Since Google provides these only to their badged Partners, we can further support and exceed our clients' expectations.

Becoming a Google Partner

Achieving Google Partner status means Sojern has:

Demonstrated sustained skill and expertise,
Met Google ad spend requirements,
Delivered company, agency, and client revenue growth,
Grown our client base

Sojern’s badge includes specializations in Search and Mobile advertising. Specializations recognize companies that earn Partner status and demonstrate increased performance and product expertise in AdWords products.

Unique Pay-for-Performance SEM Model

After launching Search Engine Marketing (SEM) for independent hoteliers as part of our RevDirect™ service, our clients have seen incredible results, not only on the Search Engine Results Page (SERP), but also in direct bookings and revenue. Most models run SEM on a pay-per-click basis. Sojern only charges on clicks that turn into realized revenue. So, if a potential guest clicks on the ad but doesn’t book or books and later cancels, our client doesn’t pay a cent.Banyan Tree Mayakoba, part of one of the world’s leading international operators in the hospitality and spa industry, partnered with Sojern in 2016. After adding SEM to their existing display campaign with Sojern, they drove an additional 140 direct bookings. In just five months, they enjoyed $500,000 in direct booking revenue and increased search ROI from 1.5:1 to 7:1. You can read more about the results here.

Sergio Serra, Area Director The Americas at Banyan Tree Hotels & Resorts, says, “It’s not a coin toss—it works because it is performance-based. That’s the beauty of it! The only SEM I run now is through Sojern.”

To learn more about partnering with Sojern, contact one of our experts today.

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Our digital ad experience with Sojern has been nothing short of top-notch. Valencia Hotel Group tends to move quickly with various strategies, A/B testing, and consistency exploring the digital space. The creative team at Sojern works alongside with us to deliver ads that speak to our brand in a timely fashion. Sojern works very effectively with keeping our lines of communication open and being aware of our internal deadlines. When the digital ads are presented to us, the team at Valencia Hotel Group is consistently pleased with the designs delivered. They have been an amazing strategic partner.

Amy Trench

Corporate Director of Brand Marketing and PR

"My experience with Sojern design team was very smooth and efficient. The example/template provided was very helpful, to explain what we were looking for. Based on all brand elements (ie: fonts, colors, tagline…) and a selection of pictures I provided, they were able to put together a very nice and well-balanced ad selection."

Magali Simonot

Complex Marketing Manager

"It was an absolute pleasure working with the entire team at Sojern. We were looking for a simple way to reach potential guests on social media, and Sojern provided a simple solution. They answered all our questions quickly and put together well-designed ads that the entire staff was thrilled with and did it quickly."

Knute Gregory

Marketing Manager

"Sojern’s ad creative offering is great! For agencies or advertisers who do not have the ability to provide their own creative, Sojern offers complimentary ad creative with media buy-in. The ad creative process is seamless and turnaround times are exceptional."

Simran Gabri

Manager, Digital Media

"Thanks to Sojern's Reputation Manager, we can communicate with guests effectively, identify problems promptly, and resolve guest issues instantly. Instead of negative experiences, we turn them into opportunities to enhance their impression."

John Garito

Revenue Manager

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Sojern, Travel’s Direct Demand Engine, Earns Google Partner Status For Search, Mobile