Sojern’s Perspective on Racial and Social Inequality
Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.
Following recent events, I wanted to share Sojern’s perspective on racial and social inequality that I shared with our employees last week.
There is a lot of pain, frustration, heartbreak, sadness and anger right now – and rightfully so. The death of George Floyd was an absolute tragedy, and a wake up call for the United States. First and foremost, I want to make it very clear that we support social justice for all and stand by our Black employees, customers, partners and friends. You are valued and your voice matters.
In the travel industry, we regularly interact with people from other places, of other cultures, and with people of every ethnicity. Travel brings people together. As a travel technology company, prejudice, bigotry, and narrow-mindedness of any form concerning race, gender, sex, religion, disability or sexual orientation are not in our collective DNA; just the opposite, in fact. We honor and celebrate our diversity and have taken concrete steps (recruiting practices, unconscious bias training, quarterly diversity benchmarking, bi-annual review process) to ensure we are becoming an ever more inclusive team. Champion Diversity is one of our core values and it feels like a good time to reiterate that as well as redouble efforts given the events of recent weeks.
Racial equality is not a new challenge, it’s an intractable one that has plagued many countries around the world, most notably here in the US. In the face of it, your options are to be silent or to act, and I encourage you to do the latter. In my experience, the only way to meet an intractable problem is to do so head on. Educate yourself on the issues and, if possible, find a way to contribute your time, resources and exceptional talent to make this world a better place for everyone.
One of the aspects I love most about Sojern is that we’ve built a company with a social conscience. And one of the manifestations of that is our Sojern Gives Back program that encourages employees to take up to 40 hours of paid volunteer time every year. I can’t think of a better time to use that program to support your community. If you need help identifying organizations, we’ve listed some below for your consideration. To start, consider joining a local peace rally to show your support for racial and social equality. Volunteering in diverse settings can help foster cultural competency and, ultimately, help to build a more inclusive society.
Sojern is committed to formative change that will result in increased diversity, equality and inclusion within our company and communities we serve around the world. I believe change begins with each and everyone of us so I hope you’ll join me in working to root out racial and social injustice once and for all.
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“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
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