COVID-19 Travel Insights: Hotels' Path to Recovery

With our access to real-time traveler audiences and unmatched visibility into global travel demand, we are in a unique position to share current travel trends at the forefront of marketers’ minds. In this series we take a look at the data in order to aid travel marketers in their assessment of this worldwide event. Marketers can use these trends to inform their strategies during this period and be prepared for the recovery once the situation stabilizes.

We continue to monitor the situation around the world, sharing insights and recommendations globally, which this week included highlights for the UAE and Australia and New Zealand.

Each and every travel vertical is continuing to innovate and prepare for recovery, from Emirates’ new safety measures to reimagining what air travel could look like. But even in the midst of dire news, people remain hopeful about travel. Dollar Flight Club’s recent survey reports that COVID-19 has not impacted how over 50% of respondents feel about future travel, and 45% still have travel plans for June to December 2020. Australia and New Zealand may begin testing a ‘travel bubble’ between the two countries, and Vietnam is also allowing some domestic travel.

From a global perspective, we continue to see flights and hotel searches plateau, though we broke out China separately as they’re slowly on the road to recovery ahead of other countries. Additionally, there was a slight uptick in US and Canada, but the reasons behind it are a bit more nuanced. To learn more, we invited Benu Aggarwal, President and Founder of Milestone Inc., to join Kurt Weinsheimer, Chief Solutions Officer, and Aline Hilsabeck, our Data Analyst, to share the latest insights and learnings for the hotel industry.

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Preparing for Recovery: Learnings from a Hospitality Agency

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View more real-time insights on Sojern's Travel Insights dashboard.

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Our digital ad experience with Sojern has been nothing short of top-notch. Valencia Hotel Group tends to move quickly with various strategies, A/B testing, and consistency exploring the digital space. The creative team at Sojern works alongside with us to deliver ads that speak to our brand in a timely fashion. Sojern works very effectively with keeping our lines of communication open and being aware of our internal deadlines. When the digital ads are presented to us, the team at Valencia Hotel Group is consistently pleased with the designs delivered. They have been an amazing strategic partner.

Amy Trench

Corporate Director of Brand Marketing and PR

"My experience with Sojern design team was very smooth and efficient. The example/template provided was very helpful, to explain what we were looking for. Based on all brand elements (ie: fonts, colors, tagline…) and a selection of pictures I provided, they were able to put together a very nice and well-balanced ad selection."

Magali Simonot

Complex Marketing Manager

"It was an absolute pleasure working with the entire team at Sojern. We were looking for a simple way to reach potential guests on social media, and Sojern provided a simple solution. They answered all our questions quickly and put together well-designed ads that the entire staff was thrilled with and did it quickly."

Knute Gregory

Marketing Manager

"Sojern’s ad creative offering is great! For agencies or advertisers who do not have the ability to provide their own creative, Sojern offers complimentary ad creative with media buy-in. The ad creative process is seamless and turnaround times are exceptional."

Simran Gabri

Manager, Digital Media

"Thanks to Sojern's Reputation Manager, we can communicate with guests effectively, identify problems promptly, and resolve guest issues instantly. Instead of negative experiences, we turn them into opportunities to enhance their impression."

John Garito

Revenue Manager

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COVID-19: Weekly Insights and Webinar Featuring Hotels