COVID-19: Weekly Insights and Webinar Featuring Hotels
We continue to monitor the situation around the world, sharing insights.
With our access to real-time traveler audiences and unmatched visibility into global travel demand, we are in a unique position to share current travel trends at the forefront of marketers’ minds. In this series we take a look at the data in order to aid travel marketers in their assessment of this worldwide event. Marketers can use these trends to inform their strategies during this period and be prepared for the recovery once the situation stabilizes.
Each and every travel vertical is continuing to innovate and prepare for recovery, from Emirates’ new safety measures to reimagining what air travel could look like. But even in the midst of dire news, people remain hopeful about travel. Dollar Flight Club’s recent survey reports that COVID-19 has not impacted how over 50% of respondents feel about future travel, and 45% still have travel plans for June to December 2020. Australia and New Zealand may begin testing a ‘travel bubble’ between the two countries, and Vietnam is also allowing some domestic travel.
From a global perspective, we continue to see flights and hotel searches plateau, though we broke out China separately as they’re slowly on the road to recovery ahead of other countries. Additionally, there was a slight uptick in US and Canada, but the reasons behind it are a bit more nuanced. To learn more, we invited Benu Aggarwal, President and Founder of Milestone Inc., to join Kurt Weinsheimer, Chief Solutions Officer, and Aline Hilsabeck, our Data Analyst, to share the latest insights and learnings for the hotel industry.
View more real-time insights on Sojern's Travel Insights dashboard.
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“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.