Building a Diverse, Equitable, and Inclusive Sojern
We're educating our team to become advocates for change globally.
In the Summer of 2020 following the tragic death of George Floyd, Sojern identified a need to invest more deeply in Diversity, Equity, and Inclusion (DEI). “Championing diversity” had been a core value at Sojern for many years, but our focus on diversity became even more critical with so many global instances of human rights abuse, racial inequality, and discrimination—from Uyghur Muslims in China and Rohingya in Myanmar, to Black Americans dead at the hands of law enforcement. Our hearts were broken yet again and we knew that we had to act. We had to do something to make a difference in the global communities where we operate.
We created the DEI Council to do exactly that. Consisting of 15 members across the globe, the committee focuses on helping Sojern employees understand what having a diverse, equitable, and inclusive culture means and ensures the company works together to embrace and evolve such a culture. Further, we’re educating our team on the nature of discrimination around the world and creating advocates for change.
DEI MISSION: Our Sojern DEI council seeks to create a brave space that embraces the beauty of diverse thoughts, beliefs, and experiences of Sojern employees globally. They are committed to challenging the status quo and championing diversity in a way that extends past our office walls and into our partnerships and communities across the world.
DEI VISION: Our DEI Council is a resource for all Sojern employees in engaging Sojern’s core values, Embrace Inclusion, Win As A Team, and Be Genuine. Their goals are to offer training, illumination, self-reflection, and to foster a sense of belonging and trust. With our goal of engaging Sojern employees and clients, we are searching for ways to make our world a more equitable place–removing bias barriers and promoting equity for all.
“Sojern continues to hire and include all in all areas of the company.”
“Being at GloCon [Sojern’s global conference] gives me an amazing opportunity to learn and create relationships with people all over from different cultures and walks of life.”
“Sojern hires employees of all demographics and makes a point to make sure women are represented in leadership as well.”
“Sojern creates different events that allow individuals to speak on their experience and journey which allows others to learn and understand other's ways of life.”
We continue to implement ideas to foster diversity, equity, and inclusion within Sojern and the communities we operate in. We would love to hear your stories and goals, connect with us!
Build experiences that welcome LGBTQ+ travelers with open arms.
Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.
Destinations must create safe, welcoming, and inclusive spaces.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
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