How Hoteliers Are Maximizing Revenue
We partnered with Skift to interview leading hoteliers around the world.
Covid-19 continues to change the way people travel - with an increase of last-minute bookings and a remote workforce that can work from anywhere - and hotel marketing strategies are evolving accordingly. There is significant financial upside for hoteliers who understand how to respond to changing traveler expectations and behaviors, stay on top of shifting consumer privacy rules, and find the right talent to manage ever-evolving media campaigns.
Global hotel revenue is expected to grow by 55% in 2022, with projected occupancy to hit 63.4%. However, significant hurdles remain, with continued border closures and fluctuating regional lockdowns, uncertainty about potential new variants and how governments will respond to them, and the changing political landscape. Noreen Henry, chief revenue officer at Sojern, perhaps put it best, “Managing uncertainty will continue to be part of the challenge, but consumers want to travel and they’re going to find a way.”
We partnered with Skift to interview leading hoteliers around the world to understand how they’re approaching each of these challenges. In the 6 Ways Hotels Can Maximize Revenue in an Evolving Data Landscape report, we dive into:
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“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.