Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role

"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."

"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."

"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"

"The fact that it’s commission-based was good for us, because it wasn’t a fixed amount that we had to pay. Often, small hotels don’t have budget for a fixed marketing spend, so it was good for us to have that flexibility."

"Working with Sojern has been a game-changer for us, it has really helped to move the needle. They are by far the top-performing partner that we work with, and also the one that requires the least amount of effort from my side. They have a direct impact on my website bookings, with revenue that I wasn’t making before."