Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role
Fitzgerald will align Sojern's hotel sales vertical in the Americas.
Sojern is proud to announce that Stephen Fitzgerald is joining the team as Sojern’s Vice President of Hotels. A San Francisco based-native, Stephen now lives in the Dallas area, and has been immersed in the travel industry for most of his working career. With various roles at Hotwire, Sabre, Travelocity, Milestone Internet Marketing, Hilton and G6 Hospitality, he brings deep industry expertise – including hotel distribution, technology and digital marketing. Sojern is thrilled for Stephen to share his knowledge with our customers.
Here at Sojern, Stephen will be responsible for aligning the hotel sales vertical in the Americas, focusing on the property level, hotel management companies, agencies, and our corporate partnerships and brands. Stephen’s experience working with hotels throughout his career will prove helpful as we work to grow all aspects of our hotel portfolio.
Stephen was a Sojern customer before he joined our team. “I noticed very strong ROAS for the Display product while running eCommerce at G6,” Stephen said. “I became intrigued to learn more about Sojern and, later, how I might be able to help with Sojern's approach to the hospitality market.”
While engaging with colleagues in his first few days, Stephen really appreciates the culture at Sojern. “I feel the energy and enthusiasm across the company and I love the products,” says Stephen, “I’m looking forward to being part of this extraordinary sales team, working alongside colleagues in all departments, learning from others, and helping Sojern achieve our key growth goals.”
Hoteliers can capitalize on new opportunities and reap huge benefits
Agencies exceed client goals by leveraging travel data and expertise.
“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.