Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role
Fitzgerald will align Sojern's hotel sales vertical in the Americas.
Sojern is proud to announce that Stephen Fitzgerald is joining the team as Sojern’s Vice President of Hotels. A San Francisco based-native, Stephen now lives in the Dallas area, and has been immersed in the travel industry for most of his working career. With various roles at Hotwire, Sabre, Travelocity, Milestone Internet Marketing, Hilton and G6 Hospitality, he brings deep industry expertise – including hotel distribution, technology and digital marketing. Sojern is thrilled for Stephen to share his knowledge with our customers.
Here at Sojern, Stephen will be responsible for aligning the hotel sales vertical in the Americas, focusing on the property level, hotel management companies, agencies, and our corporate partnerships and brands. Stephen’s experience working with hotels throughout his career will prove helpful as we work to grow all aspects of our hotel portfolio.
Stephen was a Sojern customer before he joined our team. “I noticed very strong ROAS for the Display product while running eCommerce at G6,” Stephen said. “I became intrigued to learn more about Sojern and, later, how I might be able to help with Sojern's approach to the hospitality market.”
While engaging with colleagues in his first few days, Stephen really appreciates the culture at Sojern. “I feel the energy and enthusiasm across the company and I love the products,” says Stephen, “I’m looking forward to being part of this extraordinary sales team, working alongside colleagues in all departments, learning from others, and helping Sojern achieve our key growth goals.”
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It’s incredible what we’ve gotten through Sojern in terms of direct bookings in such a short space of time. Working with Sojern is the easiest, simplest option out there. They take care of all the legwork and there is little to no input needed from my side. They have been a fantastic partner.
"Email marketing is declining in importance, and other forms of communicating with guests and prospective guests are becoming much more important. First-party data provides the foundation of everything else we're going to do. Really understanding our customers is the starting point for all hotel marketing. This also creates the opportunity when the guest gets to the property to recognize them properly and anticipate their needs.”
“Our collaboration with Sojern remains strong. For the past two years their digital media expertise has provided Hyatt’s Americas Field Marketing team insightful data to help our advertising reach the right audiences at the right time and navigate the evolving travel landscape and consumer preferences.”
"There are so many benefits that first-party data provides hotels today. Consumers are being fed so much information through so many different channels. First-party data gives you the opportunity to tailor messaging for each cohort of consumers, and provide a very personalized experience. That is the goal of collecting and leveraging this data."
We are constantly looking for new ways to communicate with the guests that we want. It’s a challenge! When I heard about Sojern, I knew this was going to take a lot of the work off of me. Sojern places our ads where it matters the most to the traveler. Everything is taken care of, and we get to reap the benefits of Sojern’s efforts.
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.