Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern ranks amongst the top Digital Marketing Agencies.
We’re excited to announce that Sojern has ranked amongst the top Digital Marketing Agencies globally in the 2023 HotelTechAwards. The HotelTechAwards are produced by Hotel Tech Report, the leading authority on hotel software and digital transformation in the hotel industry. The HotelTechAwards rank the world’s best hotel software companies and products based on authentic, timely reviews from real users.
With over 2,412 software companies on Hotel Tech Report, Sojern is honored to be recognized in the competitive Digital Marketing Agencies category for 2023.
“This recognition from Hotel Tech Report validates the work we’re doing at Sojern to help our hotel customers drive more direct bookings and reach their digital marketing goals,” said Noreen Henry, chief commercial officer at Sojern. “Our Sojern Travel Marketing Platform provides best-in-class digital marketing solutions that work for hotels of all sizes. We have a clear strategy and an exceptional team in place to execute against it.”
Sojern was also recognized for Global Customer Support Capabilities by Hotel Tech Report late last year, for investments into tools, processes and strategies that ensure the ongoing success of our customers.
The lists are based on data from over 16,000 verified customer reviews during the HotelTechAwards period. These reviews were written and published by verified hoteliers who use each product between September 1, 2022 to December 15, 2022, with participation from every major hotel brand and thousands of independents.
“This isn’t a subjective list based on a few peoples’ opinions,” explains Hotel Tech Report CEO, Jordan Hollander. “With the highest traffic and engagement, largest selection of product and services, and highest quality data, Hotel Tech Report analyzes more than 100,000 data points to determine the best products in the market.”
“I would highly recommend them. They cannot do enough for you in terms of filling in knowledge gaps, and making the ad creative on their side is a time saver and a plus. They are literally a phone call away, and they are proactive in offering you the latest information to see if you are interested in their other platforms to promote business.”
“It was such an easy onboarding process and great results so far, for our first 15 months, so we are very impressed. An idiot-proof dashboard and reconciliation process, that makes month end reporting a dream to breeze through. Sojern is a great asset to our marketing and advertising strategy.”
“Sojern helps us to boost our visibility online, they attract our potential guests and lead them to our booking engine. Pricing is absolutely correct and transparent, we only need to pay after realized guests/room revenue, which is just great.”
“We have been working together with Sojern for at least 4 years and they have consistently helped us increase direct bookings through finding new guests through our website. Sojern offers Digital Marketing Solutions for the Hotel Industry and we highly recommend them.”
Browse dozens of our other verified reviews at Hotel Tech Report.
HotelTechReport.com helps 267k hoteliers each month to understand the changing hotel technology and digital transformation landscape. We help hoteliers make smarter decisions about which technologies to adopt, keeping scalability and adaptability in mind. Hotel Tech Report helps hoteliers uncover the value propositions of emerging technologies and how they align with the needs of your property stakeholders and guests.
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We were entirely too dependent on OTAs, and through Sojern, we’ve been able to flip that. OTA bookings are down and we were able to increase our overall online revenue as a result. One of the main drivers, if not the main drivers of this, was connecting with Sojern. You drive people to our website to book direct. With direct bookings, we are able to better provide for our guests, and then on top of it, we aren’t paying out a huge commission.
I appreciate that with Sojern, we have the branding and direct booking campaigns all rolled into one. With Sojern running all of our digital marketing efforts, we aren’t paying multiple vendors for the same booking, which has simplified things for us. We can see that in the last six months, we have more and more direct business thanks to working with Sojern, which is the ultimate goal of any hotelier.
It’s incredible what we’ve gotten through Sojern in terms of direct bookings in such a short space of time. Working with Sojern is the easiest, simplest option out there. They take care of all the legwork and there is little to no input needed from my side. They have been a fantastic partner.
"Email marketing is declining in importance, and other forms of communicating with guests and prospective guests are becoming much more important. First-party data provides the foundation of everything else we're going to do. Really understanding our customers is the starting point for all hotel marketing. This also creates the opportunity when the guest gets to the property to recognize them properly and anticipate their needs.”
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.