After challenges and losses due to COVID-19, the hotel industry is increasingly optimistic about travel’s rebound.
We partnered with Skift to bring you new insights and information on how to increase your property’s revenue. We interviewed hotel marketers around the world and heard first-hand how they have:
To maximize engagement and drive conversions, hoteliers need to align their messaging with traveler intent and deploy flexible marketing strategies designed to accommodate changing travel expectations and behaviors.
On top of that, they need to fortify their data sources in preparation for the death of the third-party cookie. To build lasting customer relationships, hoteliers need to identify new strategies and data sources to help personalize their ads and services.
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
The "work anywhere, anytime" trend encourages people to work from wherever they are most comfortable. This could be from home, a coffee shop, a co-working space, or even a foreign country they're visiting on vacation. These travelers are extending their trips and working remotely from wherever their "office" is located.
Travelers have become more opportunistic and unpredictable—booking last-minute trips and extending their stays. The “work anywhere, anytime” trend has boosted travel volume for those who have been working remotely, even amid the pandemic. Its contribution will only grow post-pandemic.
