Connected TV: The Emotional Power of TV and the Precision of Programmatic

Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.

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What’s in the Report

You have the opportunity to connect with travelers as they watch what they like, when they like, and how they like. Download this report to learn more about Connected TV as we cover:

  • Explanations of Connected TV
  • Benefits and industry trends
  • Why Connected TV works
  • Reach linear and programmatic buyers
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Diversifying Your Advertising Mix

76%
of those who still have linear TV have at least one CTV service
67%
of millennials are more likely to be in a CTV-only house.
83%
of all US video ad spend will be programmatic advertising by 2022

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Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What does LTV and CTV stand for?

LTV, linear TV, is traditional cable television, viewing in real-time. CTV, connected TV, is any TV that can be connected to the internet and access content beyond what is available by a cable provider. In this report, we break down popular TV formats, defining the industry terminology around them.

What are cord-cutters?

Cord-cutters are viewers who have canceled their LTV subscriptions for CTV services only. “Cord-nevers” are usually younger generations who have never subscribed to LTV. These consumers are making CTV one of the largest opportunities for advertisers.

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