As we dream and plan travel, we leave behind digital clues that help marketers understand our motivations for each trip. Today’s travel marketers need a strategy capable of using these digital moments to anticipate which trip motivation reigns in the moment.
What’s in the Report
An always-on strategy takes a continuous, proactive approach to digital marketing. Sojern's Guide to Always-On Marketing in 2020, will provide information on:
- What an always-on strategy is and isn’t
- Tips and tricks to an always-on approach
- Understanding changing travel behaviors
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Capturing Digital Moments
An always-on strategy gives marketers the ability to present the most relevant offer at the right time—but also allows them to continuously learn, optimize, and more accurately execute their digital marketing strategy.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What is always-on marketing?
Always-on marketing uses live data, the ability to dynamically segment your audiences, and the power of real-time intent signals to know how and when to engage with a potential customer. We look deeper into how this marketing strategy is crucial in the travel industry and the changing way consumers research and book travel.
Do always-on campaigns replace traditional burst or flight campaigns?
Both are required for a successful marketing strategy. When used strategically, you will see improved performance overall, and greater insights over time.