As we dream and plan travel, we leave behind digital clues that help marketers understand our motivations for each trip. Today’s travel marketers need a strategy capable of using these digital moments to anticipate which trip motivation reigns in the moment.
Sojern's Guide to Always-On Marketing in 2020
While seasonal and burst campaigns remain important, travel marketers need an always-on strategy to match the needs of the always-on, always-searching traveler.