Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.
What’s in the Report
In How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships, you will learn about:
- How first-party data is solving the challenges hotel marketers face.
- How hotel marketers around the world are implementing first-party data.
- How first-party data improves campaign effectiveness and exceeds marketing objectives.
- How marketing partners like Sojern can enrich your first-party data.
Understanding Personalization and Privacy with First-Party Data
To add an additional layer of complexity, travelers have developed higher expectations for their digital travel experiences, craving personalized and compelling content—without sacrificing privacy.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What is first-party data?
First-party data is collected using first-party cookies and hashed emails to gather information directly from your guests. It can include contact information, booking history, and demographics. This data is from consenting users that engage with your owned digital channels—including your website, social media, and apps.
What is a first-party data program?
A first-party data program combines a data collection strategy and a governance process for integrating, using, and deleting data while accounting for privacy regulations.