How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships

We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.

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What’s in the Report

In How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships, you will learn about:

  • How first-party data is solving the challenges hotel marketers face.
  • How hotel marketers around the world are implementing first-party data.
  • How first-party data improves campaign effectiveness and exceeds marketing objectives.
  • How marketing partners like Sojern can enrich your first-party data.

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Understanding Personalization and Privacy with First-Party Data

81%
of respondents saw a lift in revenue after implementing their first-party data programs.
57%
of respondents saw a lift in guest satisfaction at their properties after implementing their first-party data programs.
76%
of our respondents saw an increase in campaign performance.

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What is first-party data?

First-party data is collected using first-party cookies and hashed emails to gather information directly from your guests. It can include contact information, booking history, and demographics. This data is from consenting users that engage with your owned digital channels—including your website, social media, and apps.

What is a first-party data program?

A first-party data program combines a data collection strategy and a governance process for integrating, using, and deleting data while accounting for privacy regulations.

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