How Travel Marketers are Activating Digital Advertising

We partnered with Worldwide Business Research to survey 300 travel marketers around the world.

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What’s in the Report

The travel, media and entertainment industries were hit hard by COVID-19, but all are expected to rebound in 2021. The upward swing is already underway and in this report, you can learn:

  • How travel marketers are thinking about their future strategies
  • How they are allocating their budgets across channels
  • Learn about the future of advertising and the cookieless world
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Understanding Travel Behaviors

of companies have increased or kept their digital advertising budget the same since COVID-19
of companies have a high priority regarding readiness around the cookieless world
of companies rate Machine Learning and Artificial Intelligence as high priority

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What type of data will this report provide?

We present trends around digital advertising spending, performance, optimization, and much more. Pulling data from around the globe, you can use this information to adjust your digital advertising strategy in the future.

What's the best way to start improving my digital marketing strategy?

Take a look at what's working and what isn't working. When you identify and prioritize each of your channels, you can create the optimal mix for your multichannel campaigns. Then, focus on collecting first-party data and adapting to the changing digital marketing landscape. This report will provide context around why this is key for your strategy.