With consistent and reliable health and safety messaging, advertisers must maintain compassionate and empathetic communication with consumers to inspire travelers to be hopeful and help them dream of–and then plan for–better days ahead.
What’s in the Report
The travel, media and entertainment industries were hit hard by COVID-19, but all are expected to rebound in 2021. The upward swing is already underway and in this report, you can learn:
- How travel marketers are thinking about their future strategies
- How they are allocating their budgets across channels
- Learn about the future of advertising and the cookieless world
Understanding Travel Behaviors
Organizations that will gain most from this atmosphere of increasing optimism are those adopting a consumer-first approach. This starts with understanding travelers at a granular level, anticipating their needs, and understanding the reasons for their travel.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What type of data will this report provide?
We present trends around digital advertising spending, performance, optimization, and much more. Pulling data from around the globe, you can use this information to adjust your digital advertising strategy in the future.
What's the best way to start improving my digital marketing strategy?
Take a look at what's working and what isn't working. When you identify and prioritize each of your channels, you can create the optimal mix for your multichannel campaigns. Then, focus on collecting first-party data and adapting to the changing digital marketing landscape. This report will provide context around why this is key for your strategy.