Sojern’s Complete Guide to Hotel Metasearch

If you care about driving direct bookings, a multichannel marketing strategy is critical for this success.

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What’s in the Report

Dramatically increase your direct bookings by establishing your presence on metasearch engines. In Sojern’s Complete Guide to Hotel Metasearch, you can learn about:

  • The basics of metasearch marketing
  • Getting started with metasearch marketing
  • Setting your hotel up for metasearch success
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Choose Metasearch With Sojern

of independent hoteliers rank metasearch as the most effective marketing channel
of independent hotels receive direct bookings from metasearch engines
of travelers use metasearch engines in their search process

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What is metasearch?

Metasearch websites consolidate rates from multiple booking channels, such as hotel websites, wholesalers, and OTAs. The most well-known metasearch websites include Trivago, Kayak, Skyscanner, Tripadvisor, and of course, Google Hotel Ads.

How is metasearch different from other advertising types, like Search Engine Marketing (SEM), display, and social?

Metasearch is different because results are prompted by the user entering dates for their trip. It’s also the only channel that uses live rates with a path to purchase that leads directly to the hotel website.