If you are a hotelier who cares about driving direct bookings and reducing your reliance on OTAs, a multichannel marketing strategy is critical for this success—and perhaps one of the most important of these channels is metasearch. Travelers are now more price conscious than ever, which is why this lower-funnel, high conversion-driving channel is a fundamental tool in every hotelier’s arsenal. Today, marketing plans without metasearch just won’t cut it and can ultimately lose valuable direct bookings. Don’t let third parties reap the benefits of your marketing efforts.
You can dramatically increase your direct bookings by establishing your presence on metasearch engines. Sojern’s Complete Guide to Hotel Metasearch offers:
• The basics of metasearch marketing—what it is, how it works, and its benefits
• Things to keep in mind when getting started with metasearch marketing
• How to set your hotel up for metasearch success