6 Design Tips to Jump-Start Your 2022 Advertising

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In our ad creative webinar, Laura Barker, Sojern’s Senior Creative Manager, will look at six design tips that travel marketers can implement today in advertising strategies. She’ll share suggestions around ad copy, call-to-actions, images, and other creative recommendations that will inspire the right travelers, at the right time, with the right message. We’ll review real examples of how our customers are using these tips today in their ads to convert travelers.


  • Recommendations for the ideal ad copy, images, and ad sizes
  • Looking at real examples of ads our customers use that drive conversions
  • Sharing tips that you can apply today to jump-start your 2022 advertising strategy 
  • Live Q&A with Creative experts

Webinar Speaker


Laura Barker

Laura Barker

Senior Creative Manager

Laura is Sojern's Senior Creative Manager bringing over 10 years of graphic and web design experience to the team. Laura leads Sojern’s Creative Ops team and creative a/b testing strategy. As a creative and analytics-driven individual, she prides herself on delivering engaging solutions to customers and tends to "geek out" over Google Sheets.

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