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In our ad creative webinar, Laura Barker, Sojern’s Senior Creative Manager, will look at six design tips that travel marketers can implement today in advertising strategies. She’ll share suggestions around ad copy, call-to-actions, images, and other creative recommendations that will inspire the right travelers, at the right time, with the right message. We’ll review real examples of how our customers are using these tips today in their ads to convert travelers.
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Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
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With cookies going away in 2025, now's the time to prepare your digital marketing strategies.
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
In our ad creative webinar, Laura Barker, Sojern’s Senior Creative Manager, will look at six design tips that travel marketers can implement today in advertising strategies. She’ll share suggestions around ad copy, call-to-actions, images, and other creative recommendations that will inspire the right travelers, at the right time, with the right message. We’ll review real examples of how our customers are using these tips today in their ads to convert travelers.
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
With cookies going away in 2025, now's the time to prepare your digital marketing strategies.
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.
