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Over the past six months, the metasearch landscape has experienced significant upheaval, particularly with Google’s announcement to remove commission-based bidding models. This change, effective for new campaigns starting in April 2024 and existing ones in February 2025, has left hoteliers questioning the future viability and spending on one of their most critical direct revenue channels. As these shifts create uncertainty, understanding and adapting to these changes is crucial to protecting and optimizing your direct distribution strategies.
Alanna is the Senior Product Marketing Manager at Sojern, where she excels in aligning product, marketing, and go-to-market strategies to drive revenue growth. With a strong background in sales enablement and leadership development, Alanna has over a decade of experience in crafting comprehensive training programs and fostering cross-functional collaboration. She is passionate about empowering teams to innovate and execute, making her a key contributor to Sojern’s success in delivering top-notch solutions to clients.
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Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12 years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
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With cookies going away in 2025, now's the time to prepare your digital marketing strategies.
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
Over the past six months, the metasearch landscape has experienced significant upheaval, particularly with Google’s announcement to remove commission-based bidding models. This change, effective for new campaigns starting in April 2024 and existing ones in February 2025, has left hoteliers questioning the future viability and spending on one of their most critical direct revenue channels. As these shifts create uncertainty, understanding and adapting to these changes is crucial to protecting and optimizing your direct distribution strategies.
Alanna is the Senior Product Marketing Manager at Sojern, where she excels in aligning product, marketing, and go-to-market strategies to drive revenue growth. With a strong background in sales enablement and leadership development, Alanna has over a decade of experience in crafting comprehensive training programs and fostering cross-functional collaboration. She is passionate about empowering teams to innovate and execute, making her a key contributor to Sojern’s success in delivering top-notch solutions to clients.
Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12 years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
With cookies going away in 2025, now's the time to prepare your digital marketing strategies.
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.
