State of Destination Marketing 2024: Key Learnings to Inform Your Strategy and Plans for 2025

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We surveyed 300+ destination marketers across the globe in partnership with the Digital Tourism Think Tank, and in collaboration with Brand USA, Destination Canada, and the European Travel Commission to craft the State of Destination Marketing 2024, a first-of-its-kind report diving into the latest insights in digital marketing and emerging trends for DMOs. But we recognize you might be short on time and prefer to watch than read a lengthy report—so we’ve got you covered. This webinar explores those trends and best practices in an easy listening format, highlighting trends you may find useful as you plan. 

What Will You Learn?

  • Data & Insights: What role does data play in helping DMOs shape their targeting strategy in a changing climate of consumer data?
  • Strategy & Performance: What are DMOs using to inform digital marketing decisions and tactics?
  • Media Landscape: What forms of content, digital channels, and other marketing investments dominate today’s targeting priorities?

Want to discover top-performing digital advertising strategies from around the globe and leverage these insights to shape your 2025 plans? Watch our brief, informative webinar today.

Webinar Speakers

Seth Orozco

Seth Orozco

Sales Director, Destinations and Attractions

See Bio

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State of Destination Marketing 2024: Key Learnings to Inform Your Strategy and Plans for 2025

We surveyed 300+ destination marketers across the globe in partnership with the Digital Tourism Think Tank, and in collaboration with Brand USA, Destination Canada, and the European Travel Commission to craft the State of Destination Marketing 2024, a first-of-its-kind report diving into the latest insights in digital marketing and emerging trends for DMOs. But we recognize you might be short on time and prefer to watch than read a lengthy report—so we’ve got you covered. This webinar explores those trends and best practices in an easy listening format, highlighting trends you may find useful as you plan. 

What Will You Learn?

  • Data & Insights: What role does data play in helping DMOs shape their targeting strategy in a changing climate of consumer data?
  • Strategy & Performance: What are DMOs using to inform digital marketing decisions and tactics?
  • Media Landscape: What forms of content, digital channels, and other marketing investments dominate today’s targeting priorities?

Want to discover top-performing digital advertising strategies from around the globe and leverage these insights to shape your 2025 plans? Watch our brief, informative webinar today.

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Webinar Speakers

Seth Orozco

Sales Director, Destinations and Attractions

Seth Orozco is a data-driven marketer with a passion for travel and connecting brands with the right audience. He graduated with honors from Missouri State University earning his MBA with a concentration in marketing and finishing in the top 10% of MBA students nationwide. He established the first non-for-profit sports marketing organization in Kansas City, Show Me Sports Marketing. Seth has over 10 years of marketing experience with various brands such as the St. Louis Cardinals, Live!, and Rosewood Hotels. Seth brought his marketing passion to Sojern in 2019. Starting with the marketing team, he was responsible for growing the brand through events, sponsorships, and leadership speaking engagements for two continents. Since, he has transitioned to the sales organization where he consults destination and attraction clients on aligning their marketing plans with data strategies to achieve their goals. Seth currently lives in his hometown of Kansas City. He is an avid sports fan and traveler, often combining the two hobbies. He is a licensed real estate agent and investor. Seth spends his free time with his four nephews and one niece and volunteers as a youth football coach.