Why Hotels Can’t Afford to Ignore Email Marketing

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Why Hotels Can’t Afford to Ignore Email Marketing Webinar
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Why Hotels Can’t Afford to Ignore Email Marketing Webinar

Email is still one of the highest-ROI marketing channels for hotels—but most aren’t using it to its full potential. In this on-demand session, Sojern shares how to unlock the guest data hiding in plain sight and transform it into real revenue.

You’ll learn how to re-engage past guests, convert OTA bookers into direct loyalists, and build high-performing campaigns through smart segmentation, automation, and personalization. Whether you're new to email marketing or ready to take it to the next level, this webinar gives you the tools to get more from every send.

What You'll Learn

  • Unlock guest data: Discover how to tap into valuable data already in your systems.
  • Boost direct bookings: Use email to convert OTA bookers into loyal, repeat guests.
  • Personalize at scale: Learn segmentation and automation tactics that drive real results.
  • Measure what matters: Focus on the metrics that impact revenue—not just open rates.
  • Avoid common mistakes: Get proven tips to steer clear of pitfalls that limit email success.

Webinar Speakers

Alanna Hoffman

Senior Product Marketing Manager

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Why Hotels Can’t Afford to Ignore Email Marketing

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Email is still one of the highest-ROI marketing channels for hotels—but most aren’t using it to its full potential. In this on-demand session, Sojern shares how to unlock the guest data hiding in plain sight and transform it into real revenue.

You’ll learn how to re-engage past guests, convert OTA bookers into direct loyalists, and build high-performing campaigns through smart segmentation, automation, and personalization. Whether you're new to email marketing or ready to take it to the next level, this webinar gives you the tools to get more from every send.

What You'll Learn

  • Unlock guest data: Discover how to tap into valuable data already in your systems.
  • Boost direct bookings: Use email to convert OTA bookers into loyal, repeat guests.
  • Personalize at scale: Learn segmentation and automation tactics that drive real results.
  • Measure what matters: Focus on the metrics that impact revenue—not just open rates.
  • Avoid common mistakes: Get proven tips to steer clear of pitfalls that limit email success.

Webinar Speakers

Alanna Hoffman

Senior Product Marketing Manager

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.