The Future of Travel Advertising Without 3rd Party Cookies for Destinations

With so much unknown about our cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our first webinar will lay the groundwork by providing an overview of the current digital marketing landscape, what role cookies play and how they support your advertising, and what the transition means for travel marketers. Attendees will leave knowing how they can prepare their campaigns and have their questions answered by advertising experts.

Webinar Speakers

Mitchell Sanford

He/Him
Manager, Audience Strategy & Development, Sojern

As Sojern’s Manager of Audience Strategy & Development for the Americas region, Mitchell is responsible for helping some of the world’s largest travel brands exceed their digital marketing goals through the execution and optimization of programmatic campaigns. With over 7 years of ad tech experience, he approaches new initiatives with an analytical mindset and technical expertise to acquire, retain, and develop Sojern's travel-data footprint. Mitchell is a Nebraska native living on the East Coast with his wife and two dogs, and he’s looking forward to the day he can once again cross travel destinations off his bucket list (next up, Croatia!).

Vijay Bhagani

He/Him
Senior Manager Audience Strategy & Development, Sojern

With over 20+ years working in travel, Vijay joined Sojern to look after the company’s audience partner relationships, and is currently responsible for the EMEA and APAC regions. Prior to Sojern, Vijay spent over 17 years within the aviation industry working for Air France / KLM and Qatar Airways in various capacities, including Digital Marketing and Revenue Management. In addition, his travel career also featured 3+ years within the hospitality industry in a Partnerships and Affiliates role for Octopus Travel (OTA). Needless to say, Vijay loves everything about travel!

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

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Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

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Upcoming Webinar

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

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The Future of Travel Advertising Without 3rd Party Cookies for Destinations

With so much unknown about our cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our first webinar will lay the groundwork by providing an overview of the current digital marketing landscape, what role cookies play and how they support your advertising, and what the transition means for travel marketers. Attendees will leave knowing how they can prepare their campaigns and have their questions answered by advertising experts.

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Webinar Speakers

Mitchell Sanford

Manager, Audience Strategy & Development, Sojern

As Sojern’s Manager of Audience Strategy & Development for the Americas region, Mitchell is responsible for helping some of the world’s largest travel brands exceed their digital marketing goals through the execution and optimization of programmatic campaigns. With over 7 years of ad tech experience, he approaches new initiatives with an analytical mindset and technical expertise to acquire, retain, and develop Sojern's travel-data footprint. Mitchell is a Nebraska native living on the East Coast with his wife and two dogs, and he’s looking forward to the day he can once again cross travel destinations off his bucket list (next up, Croatia!).

Vijay Bhagani

Senior Manager Audience Strategy & Development, Sojern

With over 20+ years working in travel, Vijay joined Sojern to look after the company’s audience partner relationships, and is currently responsible for the EMEA and APAC regions. Prior to Sojern, Vijay spent over 17 years within the aviation industry working for Air France / KLM and Qatar Airways in various capacities, including Digital Marketing and Revenue Management. In addition, his travel career also featured 3+ years within the hospitality industry in a Partnerships and Affiliates role for Octopus Travel (OTA). Needless to say, Vijay loves everything about travel!