How to put data at the forefront of your hotel strategy
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COVID-19 has fundamentally changed how travelers search and book travel. Relying on the same tactics will no longer cut it. In this webinar, VenueLytics joins Sojern to share how hoteliers can use the data available at their fingertips to improve their guest experience, all the way from the planning and booking phase to the in-destination experience, and building loyalty and repeat bookings over time. VenueLytics and Sojern will touch on the key stages of the traveler journey and how you can use data to perfect your guest’s experience, and maximize revenue for your property. As always, we will end with a live Q&A for attendees to ask the experts their questions.
Francis X Garcia
VP Marketing & Business Development, VenueLytics
Fran Garcia is VP of Business Development for VenueLytics. Fran is an experienced marketing executive committed to better understanding consumer and guest behavior by leveraging sophisticated research and analytics. For VenueLytics, Fran provides strategic marketing initiatives that help clients and prospective clients better understand the power of VenueLytics Guest Experience platform. Fran holds both a BA in Economics and an MBA from UC Berkeley.
Baskar Manivannan is Co-Founder and CEO for VenueLytics. Baskar is a technology executive with over 25 years of experience in building scalable enterprise and consumer facing software platforms across Retail, Hospitality, Travel and Lifestyle verticals. Baskar has demonstrated expertise in building mobile marketing automation, advanced data analytics platforms with a successful acquisition of his previous company and held very senior executive roles in companies like SAP, Business Objects and Accenture. Baskar holds a BS in Computer Science and Engineering from Anna University and Risk Management from UC Berkeley.
Joanna Teevan is Sojern’s Senior Manager of Strategic Accounts & Partnerships, based in Omaha. For Sojern, Joanna leads the acquisition of partnerships with technology providers such as booking engines, property management systems (PMS) and channel managers. She holds a Bachelor of Science in Accounting from Saint Louis University.
Jonathan Kreifels is a Program Manager on Sojern’s Strategic Accounts team. Prior to this, he was a key member of Sojern’s Client Success team, where he was responsible for growing key accounts and delivering an exceptional customer experience. Jonathan holds a Bachelor’s Degree focused in Marketing, Business Intelligence and Analytics from Creighton University's Heider College of Business.